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Modern Recruitment Marketing Strategies

Proactive Talent

As 2019 propels forward, recruiting leaders and talent acquisition teams have much to consider and prioritize when it comes to recruitment marketing. These important questions can be a very daunting endeavor, especially with limited time, resources and recruiting tasks at hand. Spoiler Alert: Proactive Talent’s Recruitment Marketing Team can help strategize and deliver these tactics without any additional cost above your advertising budgets.

9 Talent Acquisition Tips For Startups


But when it's time to grow your team and bring on new staff, startups can face an uphill battle for great talent. So if you can’t necessarily compete on money, what are the main talent acquisition tips to consider if you’re just starting up? Use talent networks consistently.


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Why You Should Supplement Recruitment Marketing with Social Media


It goes without saying that the recruitment landscape has changed dramatically over recent years. One such development in the space that has captivated recruiters is the use of social media in talent acquisition. When people think of social media as a recruitment tool, they immediately think of LinkedIn or Glassdoor. Staffing agencies, employers and job boards alike have begun putting budget behind platforms like Facebook, Twitter and even Instagram.

WEBINAR: How to Make Social Media Buys for Recruiting – The Talent Acquisition/HR Leader’s Guide

Fistful of Talent

Posting jobs on social media is the minimum — and in today’s competitive recruiting world the minimum isn’t enough. That’s why we here at FOT put together a webinar comparing, contrasting, and ranking the top social media platforms for recruitment marketing advertising. We cut through the noise and help you make smart recruiting decisions with your recruitment marketing budget related to social. We love recruiters at FOT.

3 Steps to Create a Digital Job Advertising Strategy

Rally Recruitment Marketing

Today’s market is flooded with candidates, so you’re probably experiencing a surge in applications — but that doesn’t mean your talent attraction strategy should go on the defensive. Even in this employer-driven market, it can be tough to find qualified talent.

The Surprising Way to Increase Careers Site Traffic

Rally Recruitment Marketing

In Recruitment Marketing, getting qualified candidates to apply to your roles is the name of the game. This is why having a recruitment marketer on your team is so important, because this is the stuff we can focus on! Employer Branding Recruitment Marketing

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3 Brilliantly Creepy Recruitment Marketing Tactics to Try


Studies have shown that nearly two-thirds of fully-employed professionals, while not on the market for a new job, would be open to discussing new opportunities. Two-thirds of employees aren’t on the job market, but are open to discussing new opportunities Click To Tweet. Research has suggested that the cost of attrition can run as high as 200 percent of an employee’s annual salary, and these costs aren’t exclusive to recruiting and onboarding.

What Brandon Hall Group’s new report tells us about high-performance Recruitment Marketing


Last week, we shared a new report from Brandon Hall Group’s Kyle Lagunas on “ Key Components of High-Performance Recruitment Marketing,” available for complimentary download here. The report has been very popular with our community, I think, because talent acquisition leaders are ready to take their Recruitment Marketing strategies to the next level. The report is packed with best practices that modern recruiting organizations can learn from.

Supplement Recruitment Marketing with Social Media.

Recruiting Blogs

Supplement Recruitment Marketing with Social Media. . The way of Recruitment has changed dramatically over recent years. In the world of recruitment people start using social media in talent acquisition. When people think of social media as a recruitment tool, they immediately think of LinkedIn or facebook. Staffing agencies, companies and job boards alike have begun putting budget behind platforms like Facebook, Twitter and even Instagram.

Webinar Q&A: Hard-to-Fill Roles, Fulfilled!

Rally Recruitment Marketing

Kelly Piccininni, Talent Acquisition Manager. Kelly is responsible for recruitment, retention and employer branding at Northside Hospital , where she manages a team of 40. Social Recruiting & Content . Do you use Pinterest or Instagram for recruiting? In a past job, where we had more resources and significantly more candidate traffic, I used Pinterest. Who takes the lead on social recruiting at your organization?

Recruitics Announces Streamlined Bullhorn Integration


Integration Enables End-to-End Recruitment Analytics to Aid Talent Acquisition Efforts. NEW YORK, NEW YORK– Recruitics , a leading provider of recruitment marketing analytics and automation solutions, announced its integration with Bullhorn ® , the cloud computing company that helps relationship-driven organizations transform their businesses. We’re very excited to announce this integration with Bullhorn,” Recruitics CEO Josh Gampel said.

Recruitment Marketing Doesn’t Have To Suck.

Recruiting Daily

Recruiting and HR is basically a perpetual balancing act. We’re asked to juggle being equal parts psychologist, peacekeeper, business partner, and now, we’re supposed to be marketers, too. Those responsibilities increasingly entail recruitment marketing and employer branding – where those inevitable mistakes can be painfully public. Recruitment Marketing Mistake #1: The Truth, and Nothing But the Whole Truth.

Why Automated Social Job Distribution is a Must


When it comes to running a successful recruitment marketing strategy in today’s talent-driven environment, social media has to be a part of the equation. But just a few years ago, social recruiting–or the process of leveraging social media networks to attract, engage and hire talent–wasn’t as widely practiced as it is today. It’s part of the reason why Facebook has decided to really invest in a job board solution for their platform.

Candidate Experience: A Crash Course for Modern Recruiters


This article is designed to help beginner recruiters better understand and utilize candidate experience best practices across the recruiting lifecycle. Candidate experience refers to how job seekers perceive and react to employers’ sourcing, recruiting, interviewing, hiring, and onboarding processes. It has proven to be directly tied to recruiting performance , making it one of the most highly regarded talent acquisition topics today.

The 10 Real Reasons Your Recruitment Strategy is Failing

Social Talent

It can be incredibly frustrating for recruiters when they don’t see the best results after putting a significant amount of time and effort into developing what they think are, robust recruitment strategies. After all, employees are the backbone of every organisation and if recruiters don’t bring in the right talent, the organisation suffers. But have you ever wondered why your recruitment strategies fail? Why are you recruiting?

Recruiting strategies: a comprehensive guide for small business


At this stage your company doesn’t have a dedicated recruiting team. The tools you use weren’t designed for recruiting. You don’t have much that amounts to a recruiting strategy. Find employees: social recruiting and job boards. More than Tweeting jobs.

8 Recruitment News Stories to Kick-Off the New Month – 2nd November 2015

Social Talent

On January 1st, 2016, the prices of Recruiter Corporate and Job Slots will be adjusted for certain North American customers. The price of Recruiter Professional Services will also be adjusted for customers paying in USD, CAD, GBP, or EUR. Companies Will Demand More From Recruiting in 2016…Without Spending More. Great news for recruiters right? That means focusing on the most critical jobs first, and finding ways to make do elsewhere. “We’re

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8 Industry-Rocking Recruitment News Stories to Sink Your Teeth Into this Week – 20th June 2016

Social Talent

In recruitment news this week: Microsoft Buy LinkedIn for $26 BILLION. So what do we know about this acquisition and what do we think will be its affect on us, the users? Here’s everything we know about the acquisition so far: Microsoft considered acquiring LinkedIn around 2008 for $1.5 For recruiters, gaining access to the breadth of employees’ networks (for those who grant that access) could transform referral programs. Take note recruiters!

Recruitment Analytics and Job Advertising News: April Edition


Welcome back to Recruitment Analytics and Job Advertising News–our monthly content roundup that pulls together all of the articles and blogs we’ve been reading about recruitment analytics and job advertising. April’s Recruitment Analytics News. 2 Common Questions Recruitment Marketing Analytics Can Help You Answer. The End-to-End Recruitment Marketing Analytics Funnel. Talent drives business. April’s Job Advertising News.

Want to Recruit Better? Write Better Job Ads


Today’s recruiters have so much to do. When I started in the business, my job was to find people , qualified people, and there were a few ways to do it. I know that these more complex solutions are a boon to the recruiters that are working the phones (email?) today but it does seem to add some friction to the process and in doing so, add a touch of frustration to both the recruiter and the candidates they serve. Do your job ads do that?

Job Description Formula: A Tried-and-True Way to Attract Top Talent


01/18/2018 // By Tracy Kelly // TALENT acquisition. Job seekers have multiple opportunities to learn what it’s like to work for your company. For many job seekers, the job post is the catalyst for further research. How to Craft the Perfect Job Description. Written job descriptions define a role, communicate responsibilities to applicants and are the determining factor in whether or not a job seeker will pursue the position.

The Recruiter’s Guide to Digital Marketing.

Recruiting Daily

This, if anything, should be good news for recruiters and the talent acquisition industry. But if the Royals can turn it around, even after 30 years of futility, trust me: there’s still hope for recruiters. The Farm System: Minor League Recruitment Marketing. But instead of making it happen, recruiters, it seems, would prefer to watch, and wonder, instead. And like batting in baseball, making contact is everything in recruiting.

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You Asked, We Answered: 7 Questions Recruiters Have About Career Sites


It wasn’t always the case that these recruiting assets were so high on the priority list, but things (especially on the candidate side of the equation) have changed drastically in a short period of time. And those employers that have taken the time to improve theirs are starting to reap the benefits from mobile recruiting, SEO, employer branding, candidate experience, and more. The virtual event was hosted by our SVP of Marketing, Ivan Casanova.

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The recruitment process: 10 things you need to master to succeed


We’d love to tell you that the recruitment process is as simple as posting a job and then choosing the best among the candidates who flow right in. There are 10 main areas of the recruitment process that, once mastered, can help you: Optimize your recruitment strategy. What is the recruitment process? Simply put, it includes all the steps that get you from job description to offer letter – and we’ve broken down all these steps into 10 focal areas for you below.

12 Recruitment Conferences You MUST VISIT in Summer/Autumn 2016

Social Talent

The big issues, the latest technologies, the new tools on the market – they’re all discussed at the industry’s annual events, conferences and expos. So, if you’re planning on attending a recruiting conference in July, August or September this year, we suggest making it one of these: Onrec Trade Conference 2016. Australasian Talent Conference 2016. Social Recruiting Summit. How to measure success and evaluate ROI for recruiting and your brand.

What the Modern Candidate Journey (Actually) Looks Like


This behavior is prevalent in the way consumers make decisions, but it’s also clearly part of the job search process. After all, for most, changing jobs is a big deal , so why wouldn’t any candidate treat it that way ? Although it may seem obvious that the modern candidate journey involves internet-backed research, the majority of talent acquisition leaders don’t seem to be thinking that way. So, what’s the connection to recruiting?

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Don’t Call It A Comeback: Marketing Is Actually Recruiting.

Recruiting Daily

If there’s one recruiting anthem we’ve all probably heard before, it’s these three, seemingly simple words: “Recruiting is Marketing.”. The two distinct disciplines have long been compared to one another, and probably for good reason — the emergence of both the Chief Marketing Officer (CMO) and the Chief Human Resources Officer (CHRO) have uncanny similarities. Before the dawn of marketing systems and the emergence of the web, marketing’s impact was nebulous at best.

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3 Ways to Get Results from Social Recruiting


Using social media in recruiting isn’t new — 84 percent of organizations surveyed by the Society for Human Resource Management (SHRM) currently use social recruiting. But social recruiting is no longer limited to screening candidates’ social profiles or connecting with talent on LinkedIn. As technology and social platforms evolve, new opportunities and trends emerge, and employers need to stay on top of them to find the best talent.

4 Super-Creative Alternative Recruitment Methods We Should All Learn From

Social Talent

At Social talent, we’re ALWAYS on the look out for new and unusual ways of recruiting the best talent in the hopes of improving and advancing the recruitment industry and the recruitment process to the next level. Recruitment can be a very backward industry, especially when compared to the likes of Marketing and Sales which are always striving to find new ways to solve old problems. Candidates are also using Tinder to find jobs.

Social Recruiting Benefits: Why You Won’t See Many Without Culture Change


Social recruiting is much easier said than done. But when it’s done right, it can make life easier for talent acquisition teams. Although sites like Twitter and LinkedIn may be far down on the top source of hire list in 2015, companies seem to be more interested in experimenting with social recruiting than ever before. An Aberdeen study showed that 73% of Millennials found their last job through a social network.

Recruiting Content Is A Game Any Employer Can Win.

Recruiting Daily

Not having the ability to market and pay salaries like Google and Facebook doesn’t mean you are relegated to second-tier talent. . If you tell your own compelling story with recruiting content, you can build engagement and ties that money simply can’t buy. I love Michael Lewis’ Moneyball , the story about how Oakland A’s General Manager Billy Beane used different metrics to discover overlooked talent to win far more games than his budget should have allowed.I

Use It or Lose It: 3 Ideas for Spending Your Remaining 2016 Hiring Budget


A less considered talent-acquisition dilemma might not be as front and center: How could failing to spend your 2016 hiring budget affect your recruitment budget for 2017? In this boom, with the expected volume of hiring, leadership will likely expect that recruitment budgets are spent before the end of the year. Recruitment Events Spending leftover recruiting budgets on events is one way to build candidates’ interest in your company and your own talent pipeline.

What 40 Million Career Site Visitors Told Us About Inbound Candidates


Outbound recruiting—cold calls, LinkedIn InMails, job board ads, career fairs—it’s the art of finding candidates when there aren’t already enough good ones in the pipeline. Some of today’s top recruiters are, in fact, exceptional at converting strangers into applicants, but the reality is outbound recruiting as a strategy has been losing utility for years. Where outbound is becoming less powerful, inbound recruiting has been picking up steam.

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Star People: How To Build A World Class Employee Referral Program.

Recruiting Daily

They say there’s no silver bullet when it comes to recruiting, no one size fits all approach or magic cure-all for what ails the business of hiring. Similarly, the fact that making talent acquisition a pretty painless process isn’t all that challenging seems heresy to the many companies out there who seem to be too busy sweating the small stuff to even look up. And no, turns out, it’s not Twitter or talent communities.

Recruitment Analytics and Job Advertising News: March Edition


Welcome back to Recruitment Analytics and Job Advertising News–our monthly content roundup that pulls together all of the articles and blogs we’ve been reading about recruitment analytics and job advertising. March’s Recruitment Analytics News. Cost-Per-Quality-Applicant & Cost-Per-Hire: The Holy Grail of Recruitment Marketing Analytics. Read on to learn which top KPIs you can get out of this recruitment marketing analytics report from Indeed.

6 Automation Tools to Make Recruiters’ Lives Easier

Social Talent

The ‘Recruiter versus Robot’ debate is alive and well. Advancements in technology have produced a plethora of marketing automation tools and state-of-the-art ATS and CRM systems for recruiters, so dare we ask the question – is it possible that the human element of placing a candidate in a new job is something that eventually won’t be necessary? Automation tools should enhance your productivity, not do your entire job for you.

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50 most game-changing influencers in recruitment [also for IT recruiters]


That’s why we gathered a list of specialists in recruiting that you should listen to, who are worth your time. They are the people that change the ways of recruiting, finding new paths, streamlining recruitment process and squeezing out the most of recruiting funnels. On daily basis we focus on information for IT recruiters, but the mentioned specialists go far beyond it, being inspiration to the whole recruiting world. Generalists in recruiting.

Billy Beane to Keynote The Recruiting Automation Summit


Talent acquisition leaders have navigated many changes to this industry, just throughout the past decade – and there are plenty of HR conferences and events to prove it. But despite all the noise around talent acquisition, hiring and the talent wars, no single event focuses on the nexus of artificial intelligence, machine learning and recruiting. What Does Baseball Have to do With Recruiting? Why Attend the Recruiting Automation Summit.

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Podcasts to listen to: The most helpful 6 for recruiters


Recruitment Agency Software Login Get a Demo Applicant Tracking System Much more than an Applicant Tracking System (ATS), JobAdder helps agencies from startups to multi national enterprises make more placements. Recruitment CRM Stronger relationships lead to better outcomes. Temp & Contract Tailored to temp & contract recruitment; source, place and manage contractors with ease & speed. Recruitment SMS Add SMS to your communication toolkit to increase your response rate.

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5 HUGE Lessons Recruiters Must Learn from 2015

Social Talent

2014 taught us a number of lessons about the recruitment industry ; mobile is extremely important when it comes to recruiting, today’s job market is most definitely candidate driven, employer branding is an essential element of the recruitment process, job ads with images attract more candidates, and promises of a higher salary don’t necessarily secure the candidate. Everybody needs to be in marketing. That means marketing!