5 ways to measure social media ROI as a recruiter
JULY 5, 2017
It’s all too easy to believe that the number of followers or ‘likes’ are an accurate barometer of how successful social media activity is. Of course, these are not referred to as ‘vanity metrics’ without reason – and for HR and recruiters the numbers are largely irrelevant. As employers and recruiters have come around to embracing the potential that social offers, so too comes an increased pressure to measure ROI.