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Q&A With Liz Gelb-O’Connor, Recruitment Marketer of the Year

Rally Recruitment Marketing

Each year, to round out the annual Rally Awards competition, one person is named Recruitment Marketer of the Year. This year, the title was bestowed upon Liz Gelb-O’Connor, VP, Global Employer Brand & Marketing at ADP. Now, let’s meet Liz! The ADP team also received a 2021 Rally Award for Best Careers Social Media.

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7 Data Points on the State of Recruitment Marketing for 2023

Rally Recruitment Marketing

2023 will be another competitive year in recruiting, and the employers that have an advantage will be those that invest in developing their employer brand and know how to tap into new Recruitment Marketing strategies. The data we collected reveals some interesting information about the state of Recruitment Marketing in 2023.

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4 Steps to Emotive Copywriting in Recruitment Marketing

Rally Recruitment Marketing

Do you ever feel overwhelmed when you log in to your favorite social media platform by the sheer amount of posts, events and ads that appear on your feed? So, why does emotive messaging work so effectively as a copywriting approach for Recruitment Marketing? 4 Steps to Emotive Copywriting for Recruitment Marketing.

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5 Considerations for When Hiring your First Employer Brand Leader

Rally Recruitment Marketing

Here are 5 considerations to make and questions to ask the hiring manager and key stakeholders before posting the job description for your first employer brand professional. . This role has historically sat on either the marketing or people operations team, and often acts as a liaison between the two. What team will they be on?

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6 Highlights from RallyFwd’s Tech Showcase

Rally Recruitment Marketing

As we approach 2022, we’ve heard loud and clear from the Rally community that recruitment technology is something people are looking to explore and invest in. There is also often a lack of data to guide recruiters’ actions, leading to a lot of guesswork that’s not very efficient. . To learn more about Stories Inc.,

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Social Media Advertising Associate job description

Workable

A Social Media Advertising Associate is a digital marketing professional specializing in creating, managing, and optimizing social media ad campaigns to achieve specific objectives, such as recruitment or brand awareness, leveraging platforms like Facebook and Google Ads.

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What Recruiters and Marketers Need to Know to Land a Recruitment Marketing Job

Rally Recruitment Marketing

If you’re reading this, you likely know that Recruitment Marketing is an exciting space to work in for a number of reasons: Recruitment Marketing is still relatively new for most organizations, which means that many functions, programs and strategies are being built from the ground up. It’s fun to get in at that stage!