article thumbnail

Q&A With Liz Gelb-O’Connor, Recruitment Marketer of the Year

Rally Recruitment Marketing

Each year, to round out the annual Rally Awards competition, one person is named Recruitment Marketer of the Year. This year, the title was bestowed upon Liz Gelb-O’Connor, VP, Global Employer Brand & Marketing at ADP. Rally: How did you get started in Recruitment Marketing? Now, let’s meet Liz!

article thumbnail

5 Ways Data is Advancing Recruitment Marketing Strategy

Rally Recruitment Marketing

Recruitment Marketing strategy is becoming more and more data driven, not only to make decisions about what content, campaigns and channels to use, but also to defend recommendations made to business partners. Getting leaders behind Recruitment Marketing initiatives is still a challenge for many practitioners.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Steps to Emotive Copywriting in Recruitment Marketing

Rally Recruitment Marketing

Writing attention-grabbing copy is an essential skill set for Recruitment Marketers – and tapping into the power of your candidates’ emotions can be an effective way to make your job descriptions, careers site content, job advertisements and social media posts stand out from all the noise.

article thumbnail

5 Ways to Level Up Your Job Descriptions

Rally Recruitment Marketing

This shift is maybe most noticeable in the way that company career pages, and the job descriptions that are housed on those pages, have evolved. Gone are the days where an effective job description consisted of a paragraph or two describing the company, followed by a laundry list of role requirements.

article thumbnail

9 Common Employee Value Proposition (EVP) Pitfalls to Avoid in Recruitment Marketing

Rally Recruitment Marketing

As talent acquisition and Recruitment Marketing professionals, we all know the importance of setting ourselves apart from other organizations in today’s hyper-competitive hiring market. All initiatives carried out by your Recruitment Marketing team should reflect your EVP.

article thumbnail

Recruitment Marketing Audit: Attracting Diverse Talent 

Rally Recruitment Marketing

And while we might be just another voice in this cacophony of people and companies extolling how important DEI is, today we’re going to approach it from our unique perspective: Recruitment Marketing! We’ve also included ways to align your Recruitment Marketing strategy with your diversity recruitment goals.

article thumbnail

Building a Stand-out Careers Site Experience Using Candidate Behavior Data

Rally Recruitment Marketing

Most of us in Recruitment Marketing have a long journey ahead when it comes to collecting and using candidate behavior data as the driver for improving our candidate experience. Candidates are now automatically presented with the jobs closest to them when doing a search. How do candidates navigate your careers site?

Data 399