Top 10 Recruitment Marketing Blogs of 2018

Rally Recruitment Marketing

In 2018, we created a ton of Recruitment Marketing content. 9: How to Build a Recruitment Marketing Event Plan (Example Included!). RallyRM Mentor Shaunda Zilich penned this blog on how to optimize your recruiting events with the right Recruitment Marketing strategy. 8: What is a Recruitment Marketing Content Playbook? 6: 5 Ways to Level Up Your Job Descriptions. Recruitment Marketing

Here’s Where You Need Recruitment Marketing Content — Outside of Your Careers Site

Rally Recruitment Marketing

Your careers site is certainly one of the biggest and most effective tools in your Recruitment Marketing toolkit. You likely put a lot of your time and effort as a practitioner into ensuring the site includes relevant information for job seekers, is frequently updated with content about your company and provides an excellent experience for candidates. They are still an incredibly vital part of any recruiting strategy. Employer Branding Recruitment Marketing

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How to communicate company culture changes: Recruitment marketing tips

Workable

First step: update your recruitment marketing efforts – how you promote yourself as an employer to attract future candidates. Top recruitment marketing tips for company culture changes. Below, we’ve gathered some recruitment marketing ideas to make things easier for you.

Rally Round-up: Our Top 10 Recruitment Marketing Blogs of 2018!

Rally Recruitment Marketing

In 2018, we created a ton of Recruitment Marketing content. 9: How to Build a Recruitment Marketing Event Plan (Example Included!). RallyRM Mentor Shaunda Zilich penned this blog on how to optimize your recruiting events with the right Recruitment Marketing strategy. 8: What is a Recruitment Marketing Content Playbook? 6: 5 Ways to Level Up Your Job Descriptions. Recruitment Marketing

Recruitment Marketing: The Ultimate Guide

Ongig

Recruitment marketing is vital to talent acquisition. In this guide I share a primer on recruitment marketing with hopefully-helpful tips, including: My definition of recruitment marketing. The 6 stages of the recruiting funnel. 4 recruitment marketing strategies. The 3 major benefits you’ll see from effective recruitment marketing. What is Recruitment Marketing? Recruitment Marketing Strategies.

Content Marketing and Job Descriptions: A Recruiter’s Guide to A/B Testing

Recruiting Daily

If you’ve read it in a blog post once, you’ve seen it re-tweeted, re-shared and re-posted 1000x: Recruiting=marketing. Or to some degree, recruiters should adopt elements of marketing into their strategy for continued success. During our presentation (hat tip Matt on the heavy-lifting) we introduced the 4-Step Marketing Process and shared some ways you as a recruiter can roll up your sleeves, including A/B testing your job descriptions.

Rethinking job descriptions: How impact descriptions can attract better candidates [Free Templates]

JobAdder

Recruitment Agency Software. Recruitment CRM. Tailored to temp & contract recruitment; source, place and manage contractors with ease & speed. Recruitment SMS. Recruitment Analytics. Recruitment AI/Automation. In-House Recruitment Software. Recruitment Management System. Recruit faster by giving hiring managers better visibility of shortlist and hiring progress. Job Boards. Job Posting. Recruitment Analytics.

May Twitter Video Chat: Candidate Behavior

CareerBuilder

After the recession, employers held a lot of power in the jobs market. The competition for talented candidates has spiked and job seekers know it. In order to attract and recruit the best workers with the skills your company needs, you need a deeper understanding of candidates’ expectations and their experiences. ADD THE TWITTER VIDEO CHAT TO YOUR CALENDAR NOW. . Step 1: At the time of the chat, visit the @CBforEmployers Twitter page.

Recruitment Marketing Maturity: Where Do You Stand?

Beamery

Not all recruiting teams are at the same stage in their recruitment marketing journey. Some – between 16% and 35% – have sophisticated marketing practices in place, like smart nurture campaigns, a sharp employer brand, and some really good candidate data management and performance monitoring. But many more rely mostly on batch inMail and automated job postings on social media. Every recruiting team communicates in some form with candidates.

Job Description Formula: A Tried-and-True Way to Attract Top Talent

Yello

Job seekers have multiple opportunities to learn what it’s like to work for your company. For many job seekers, the job post is the catalyst for further research. How to Craft the Perfect Job Description. Written job descriptions define a role, communicate responsibilities to applicants and are the determining factor in whether or not a job seeker will pursue the position. Alternatives to Traditional Job Descriptions.

Recruitment Marketing: What It Takes to Do It Right

Indeed

And in this case, we’re talking about recruitment marketing and what it takes to do it right. . This might sound simple enough, but considering how many templated messages get sent on a daily basis, it’s safe to say successful recruitment marketing requires a little more thought. Develop personas, then tailor your marketing to candidate needs. By nature, recruitment marketing should be highly personalized and highly individualized.

10 Recruitment Marketing Content Ideas for Targeting Veterans

Yello

07/19/2018 // RECRUITMENT MARKETING. If you want to establish a new veteran hiring program or boost the results of your current military recruitment efforts, you need to market your company to military candidates. Job descriptions. Every job description represents an opportunity to energize job seekers and serve as a springboard to action. Yello’s recruitment events software can help engage candidates and streamline the process.

How to Make Your Job Descriptions Stand Out

Vervoe

Job seekers will spend an average of 11 hours a week looking for a new job. That’s a lot of time spent reading job descriptions, and eventually, the endless lists of preferred qualifications and responsibilities start to look the same. We ask a lot of our job candidates during the application process. However, many companies don’t go the distance to give their job descriptions the same level of attention they ask of a job seeker.

The Ultimate Inbound Recruitment Marketing Guide

Yello

Take a page out of your marketing colleagues’ playbook and apply the principles of inbound marketing to your recruiting efforts, to build the candidate pipeline your talent acquisition team needs to quickly fill open roles. The primary goal of any inbound recruitment marketing strategy is to attract the attention of top talent and convert these job seekers into talent community members. Understanding the recruiting funnel.

The Surprising Way to Increase Careers Site Traffic

Rally Recruitment Marketing

In Recruitment Marketing, getting qualified candidates to apply to your roles is the name of the game. This is why having a recruitment marketer on your team is so important, because this is the stuff we can focus on! Employer Branding Recruitment Marketing

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7 Actions Employers Must Take Now for Racial Equality

Rally Recruitment Marketing

As HR, talent acquisition and Recruitment Marketing professionals, we’re in a unique position to influence this change because we represent the needs and voices of employees and candidates. Audit and improve your recruiting and hiring processes. Where do they look for jobs?

Recruitment marketing: fad or future? The expert review

Beamery

‘Treat your candidates like your customers’ Recruitment marketing is a multi-faceted approach with huge potential to transform the recruitment process. They’re easily influenced by what they hear about your company from friends , what they read about you on Twitter – you need to make sure that you’re providing a great candidate experience. Marketing techniques also make it easier for recruiters to build relationships with candidates.

Solve These 7 Tough Social Media Ad Challenges

Rally Recruitment Marketing

Paid social media ads can be a great opportunity for recruitment marketers to increase employer brand awareness and build qualified talent pipelines. If your role in Recruitment Marketing is anything like mine, there are a lot of competing priorities to balance.

Employer Branding for Women in Technology Q&A

Rally Recruitment Marketing

The team provided invaluable insights into how they developed a Recruitment Marketing campaign that attracts women in technology. How their Recruitment Marketing initiatives tie into the VMware Carbon Black vision. Recruitment Marketing tips and more.

Employer Branding Strategies from Working at Uber, WeWork and Autodesk

Ongig

Not necessarily the role itself, but there needs to be someone whose job is written down in their description that’s in charge of defining, measuring, and activating an employment brand. Talent Acquisition, Marketing? I think it’s a type of role that sits in between, as you rightly note, a whole bunch of different departments: marketing communications, internal communications, branding, talent acquisition, so it doesn’t really belong anywhere.

Recruitment Marketing: Important or Illusion? The Complete Expert Review

Beamery

They care about what they hear about your company from friends, they listen to the twittering of social networks, they’re interested in intangibles like ‘culture’ and ‘brand’ Recruitment marketing has emerged as a multi-faceted approach to attract, convert and engage candidates. Marketing strategies can help recruiters improve the way they measure the hiring process, rethink their social recruitment strategies and rewrite their job descriptions.

Solve These 7 Tough Social Media Ad Challenges

Rally Recruitment Marketing

Paid social media ads can be a great opportunity for recruitment marketers to increase employer brand awareness and build qualified talent pipelines. If your role in Recruitment Marketing is anything like mine, there are a lot of competing priorities to balance.

What Counts with Candidates? Company Culture and Values

Rally Recruitment Marketing

Job seekers now place more value on a company’s culture and mission than they do on compensation when deciding whether or not to apply. . This interesting insight into what job seekers consider when looking at new opportunities and potential employers comes from Glassdoor’s 2019 Mission & Culture Survey. 73% of job seekers would not apply at an organization that did not share the same values with their own. Employer Branding Recruitment Marketing

Closing the Gap: A Look at Gender Bias in Fortune 500 Job Listings.

Recruiting Daily

Recruitment Advertising and Gender Bias. So this week we looked at a key question: When leaders commit to gender balance in the executive ranks, does it change the way people recruit and hire at other levels of their organization? To find out, we looked at three groups of US companies and ran their public job listings through Textio: Companies in the 30% Club. We wanted to see whether their job listings are less gender-biased than average. jobs with male bias.

Employer Branding for Women in Technology Q&A

Rally Recruitment Marketing

The team provided invaluable insights into how they developed a Recruitment Marketing campaign that attracts women in technology. How their Recruitment Marketing initiatives tie into the VMware Carbon Black vision. Recruitment Marketing tips and more.

A New Concept In Assessments: Attraction

Fistful of Talent

Not only was this one of the first times I traveled alone for business, but my boss was spending big bucks to put me in a room with some of the best marketing brands in the world. They were talking about virtual reality to full stream automation when most people were just creating Twitter accounts. Those speakers should have been trying to recruit me with something better than “come find me, I’m hiring.”

7 Copywriting Lessons From the World’s Top Employer Brands

Rally Recruitment Marketing

Okay, quick pop quiz for you: What is the most important skill that a successful Recruitment Marketer needs to have? Recruitment Marketing is a strange (and wonderful) beast that requires a whole slew of skills – and all of the above are perhaps equally important. Good copy can motivate people to action: to read, like and click on your ad – and to join your talent network, attend a recruiting event or apply to a role.

4 Places Candidates Go to Research Your Employer Brand

Rally Recruitment Marketing

This is why candidates today check multiple sources to research your company before deciding whether or not to apply for your job or accept your offer. Here are 4 recruiting channels where candidates will look when researching your company (and some tips on what you should share on each!): #1: Your Careers Website. 2: Your Employer Profile on Job Boards & Talent Communities. If you want to connect with a UX, design or marketing audience, Pinterest is the obvious choice.

What Brandon Hall Group’s new report tells us about high-performance Recruitment Marketing

SmashFly

Last week, we shared a new report from Brandon Hall Group’s Kyle Lagunas on “ Key Components of High-Performance Recruitment Marketing,” available for complimentary download here. The report has been very popular with our community, I think, because talent acquisition leaders are ready to take their Recruitment Marketing strategies to the next level. The report is packed with best practices that modern recruiting organizations can learn from.

Webinar Q&A: Hard-to-Fill Roles, Fulfilled!

Rally Recruitment Marketing

Kelly is responsible for recruitment, retention and employer branding at Northside Hospital , where she manages a team of 40. Social Recruiting & Content . Do you use Pinterest or Instagram for recruiting? In a past job, where we had more resources and significantly more candidate traffic, I used Pinterest. Who takes the lead on social recruiting at your organization? Jessica: Play up the culture and treat the jobs that are posted as “special.”

How to Apply Marketing Best Practices to Recruitment

Recruitics

In a candidate-driven jobs market, HR and talent acquisition professionals no longer have the upper-hand and therefore need to start selling their jobs to the best candidates. Thinking more like marketers, then, can greatly help HR and talent acquisition professionals in their efforts to attract the kinds of top talent that help organizations drive business. Once your description is fleshed out, that’s when you can go back and edit for SEO best practices, if needed.

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Are You Ready for a Content Partnership? Women in Technology Q&A

Rally Recruitment Marketing

Is your company exploring a content partnership for your recruitment marketing campaign? The duo previously shared how they uncovered the unique EVP for women in technical jobs and creating messaging that resonates with VMware’s #SecureWomen campaign. Twitter ads: $1k.

The 10 Real Reasons Your Recruitment Strategy is Failing

Social Talent

It can be incredibly frustrating for recruiters when they don’t see the best results after putting a significant amount of time and effort into developing what they think are, robust recruitment strategies. After all, employees are the backbone of every organisation and if recruiters don’t bring in the right talent, the organisation suffers. But have you ever wondered why your recruitment strategies fail? Why are you recruiting?

The Startup Hiring Guide: Hiring for rapid growth from 5 to 50

Workable

I talk to high-growth startups every day and I keep hearing versions of “compared to recruiting, fundraising was easy”. How to write job descriptions. Recruiting software and tools. Where to post your jobs. Hiring is everyone’s job, especially sourcing.

Recruiting strategies: a comprehensive guide for small business

Workable

At this stage your company doesn’t have a dedicated recruiting team. The tools you use weren’t designed for recruiting. You don’t have much that amounts to a recruiting strategy. Find employees: social recruiting and job boards. More than Tweeting jobs.

5 New Year’s Resolutions for Recruiters

Arya Recruiting Robotics

Here are five New Year’s resolutions that every recruiter should make this year. Embrace social and mobile recruiting. You’ve heard about the importance of social and mobile recruiting, and you’ve been meaning to ramp up your tactics, but…no more excuses! Your first recruiting resolution of 2016 should be to create or enhance your social and mobile recruiting strategies. Let’s talk about mobile recruiting first. Think like a marketer.

Candidate Experience & the Application Process: 4 Things You’re Doing Wrong

Social Talent

According to Christopher Brablc , Director of Marketing at SmashFly Technologies, the candidate experience can be defined as “all the interactions you have with candidates in the recruitment marketing and hiring process “ . CareerBuilder conducted a recent survey of candidates which gave recruiters a key insight into the importance of candidate experience. Vague/Redundant Information about the Job. Candidates want to know the exact role of the job.

A Recruiter’s Guide To EMail Marketing: Making Passive Candidates Care Enough To Click.

Recruiting Daily

Whether or not you love or hate the often contentious candidate categorization into “active” vs. “passive” job seekers, the truth of the matter is that employers today are increasingly looking for new ways to find, attract and engage those estimated 75% of the workforce who are currently employed , but open to exploring new opportunities. So how can a recruiter stand out from the competition when everyone’s going after the same limited subset of workers?

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Ask CKR: Do You Offer Simplified and/or Enhanced Job Posting Services?

CKR Interactive

There are so many ways we help our clients breathe life into stale or boring job descriptions. Below is a comprehensive list of services that CKR provides for job postings. Job Description Consultation, Writing and Guidelines. Job descriptions are important and if done properly really set the framework for everything that your organization accomplishes. Refining your job description content can help you avoid “garbage-in, garbage-out” scenarios.

The recruitment process: 10 things you need to master to succeed

Workable

We’d love to tell you that the recruitment process is as simple as posting a job and then choosing the best among the candidates who flow right in. There are 10 main areas of the recruitment process that, once mastered, can help you: Optimize your recruitment strategy. What is the recruitment process? Simply put, it includes all the steps that get you from job description to offer letter – and we’ve broken down all these steps into 10 focal areas for you below.