Solve These 7 Tough Social Media Ad Challenges

Rally Recruitment Marketing

Paid social media ads can be a great opportunity for recruitment marketers to increase employer brand awareness and build qualified talent pipelines. But we all know social media advertising can be super challenging! How and why to A/B test your Twitter ads.

Social Media Copywriter job description


Use this Social Media Copywriter job description template to attract and hire qualified employees for your Marketing department. Similar job titles include Social Media Coordinator and Social Media Manager. Social Media Copywriter responsibilities include: Writing, editing and publishing engaging content for various social networks, including Facebook, Twitter and Instagram.


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Solve These 7 Tough Social Media Ad Challenges

Rally Recruitment Marketing

Paid social media ads can be a great opportunity for recruitment marketers to increase employer brand awareness and build qualified talent pipelines. But we all know social media advertising can be super challenging! How and why to A/B test your Twitter ads.

The Product Specialist Job Description Blueprint


Especially given the social distancing mandates and additional safety precautions, your customers don’t want to spend hours of back and forth with a salesperson. Their job relies on commission, and that has put a bad taste in the mouths of car buyers everywhere. How to Post Your Job.

Attracting the Perfect Candidate through Social Media


What about your Facebook, Twitter, and Google+ profiles? Although the conventional job searching and hiring processes won’t disappear anytime soon, utilizing various social media platforms to their full potential provides an easy opportunity to add value to your company while increasing brand awareness. Social media is about creating relationships and job seekers—especially Millennials—want to know the companies they could potentially work for.

How To Use Social Media To Land Your Dream Job


I believe that social media is the most effective tool for building your brand and business. Facebook, Twitter, Instagram, Snapchat and Linkedin have become commonplace in our culture and maybe the most popular forms of interaction today. Job seeking has changed a lot over the past few years. Gone are the days of waiting for the Sunday newspaper to scour the job section for new opportunities. So, do you need to use social media to find a new job?

6 Tips HR Managers Need For A Successful Social Media Strategy

Social Talent

While it’s only a few short years since websites were only used by big corporations, and social media was only for college kids, time has changed drastically. These days literally every business has some sort of online presence, and even small independent businesses have social media profiles. If you want to recruit the best of the best, then you need to utilise social media to find bright new talent. Social Media hr manager recruitment strategy

The Top 20 Social Media Job Titles [by Popularity]


What are the optimal social media job titles? I asked my team to help me analyze which social media titles work best. The 20 Most Searched-For Social Media Titles — A pie chart of the top 20 social media positions that candidates search for on Google.

5 Tools For Effective Employer-Brand Content on Social Media


The reason is simple – it attracts more talented applicants before you start working on job interview questions. The employer branding includes many factors, starting with job application forms on the official website and up to current employees’ advocacy. Guest blog by Vasy Kafidoff.

The mistake MOST recruiters make when it comes to social media


The important place that social media has within recruitment is now pretty well documented. Social media has proven itself to be highly effective in generating leads and attracting talent, particularly passive candidates. And, of course, those candidates — wherever they might be — now have an expectation that recruiters will use social media. But despite all this, many recruiters are left frustrated with the results they get from social media.

Unique Tools to Boost Your Social Media Sourcing

Pragna Technologies

We live in a connected world and with the advancement of technology in terms of social media it will more connected tomorrow. Social media is a valuable platform for any recruiter that acts as a wide source of information.

4 Tips on How to Use Social Media to Attract Top Talent: Social Recruiting


The social media revolution led by Facebook made us more connected to each other than ever — at least virtually. Here are some of the top areas of our lives that social media changed over the years. The Impact of Social Media on Our Day to Day Lives. #1. Social media is now our source of news. Social media gives us the power to follow people, pages, channels, and groups that interest us.

5 of the best ways to advertise job openings on social media


You successfully made a business case for adding a new member to your team and your job requisition is approved. Now you need to advertise the job to the right candidates – and social media can help you do that. What is the best way to advertise job openings on social media? Today, job seekers rely on social networks to search and apply for jobs. And that’s in the most popular social sites: LinkedIn, Facebook and Twitter.

5 Essential Tips for Mastering Candidate Sourcing on Social Media

Spark Hire

Over the past decade, social media has permeated all aspects of our lives. Social media can be your most useful candidate sourcing tool if you understand how to use it effectively. What job seekers are talking about. Knowing how to optimally find, research, and engage with candidates on social media will make your job (and life) easier. Here is what you need to do to find the best talent on social media: Decide who to look for.

Social Media: A Recruiter’s Best Friend


Social Media: A Recruiter’s Best Friend. Once upon a time, being active on social media during work hours was looked down upon. Now, employees are encouraged to stay active on their social media accounts throughout the day. It’s used to promote content and marketing campaigns, and it should come as no surprise that social media platforms have become a great recruiting tool for hiring managers. Recruiting. Engagement. Performance.

How Will ATS’ Improve Social Media Hiring in 2020?


Social media hiring is growing in importance. Want to improve social media hiring in 2020? Social media has changed recruitment significantly—in a relatively short period of time. Many HR professionals don’t understand how an applicant tracking system supports social media recruiting. ATS’ were introduced before social media. Some regard social media as an afterthought.

How Social Media Can Help You Grow Your Fitness Franchise


One effective strategy is expanding your social media presence. We’ve pulled together several ways you can make the most of social media to grow your fitness franchise. Your members are likely constantly connected to their mobile devices and might even be scrolling through social media while they’re at your fitness center. The more people who see great reviews across social media, the more likely you’ll attract new members to join.

How Social Media Can Help Your Small Business Reach Customers and Job Applicants


The average consumer spends 30% of their total online time and more than 2 hours a day on social media. Given these consumer habits, if your small business doesn’t have a social media presence, you’re likely missing out on potential business and quality job applicants. How can your small business stand out from the competition to attract new business and job applicants? Post Job Openings.

The 3 Top Social Media Trends in 2016 Translated for Social Recruiting

Proactive Talent

You've probably seen one of the many articles popping up this week covering the major trends emerging in social media as we head into the new year, like this one on , but how do these new trends translate over to talent acquisition in regards to social recruiting? We'll break down the top trends emerging in social media and translate them into recruitment marketing tactics your recruiting teams can start leveraging today to get ahead of the curve in 2016.

How to build a social media recruitment strategy: An FAQ guide


Social media sourcing involves using social networks to identify, attract, engage and hire potential candidates. Recruiters use social media sourcing to build talent pipelines for future roles and engage passive candidates who haven’t applied for current openings. Here’s everything you need to know about how to use social recruiting to build a strategy that meets your hiring needs: Intro to social media recruitment: Analyzing the data.

Content Marketing and Job Descriptions: A Recruiter’s Guide to A/B Testing

Recruiting Daily

During our presentation (hat tip Matt on the heavy-lifting) we introduced the 4-Step Marketing Process and shared some ways you as a recruiter can roll up your sleeves, including A/B testing your job descriptions. Job Descriptions: The Recruiting Content That Counts. You’re a recruiter and a new job hits your desk. Only, you have a very involved and opinionated hiring manager who thinks they have drafted the Pulitzer for job descriptions.

Job advertising on social media with Workable


Social media platforms, along with traditional job boards, serve as effective recruitment channels. By sharing or advertising your open jobs on social media, you increase the chances of finding qualified candidates faster. That’s because social media job posting helps you: 1. Post or share your job ads for free. Unlike job boards, social networks are built for sharing content. Sharing job ads on LinkedIn.

3 Ways Social Media is Changing the Way Recruiters Do Business

Spark Hire

Social media is key in today’s recruiting business. There are 3 ways that social media has made business easier for us when it comes to identifying the right candidates. One of my favorite things about social media is the ease of advertisement that it offers to businesses, particularly staffing businesses. No longer do I have to solely count on job boards or newspaper ads!

Twitter job posting template


Twitter is ideal for sharing short and sweet job ads with your network. Then, link to the full job description, your careers page or an application form. Workable offers more than 600 job description templates – Find the one you need! Here’s what to include in a Twitter job post: Position. Here’s a Twitter job posting template you can customize for your open roles: Sample Twitter job posting template for recruiters.

A Complete List of Employer Branding Strategies for Job Descriptions


Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. So if you’re looking to build powerful, converting job postings you’ll really enjoy this list. Employer Branding on Job Descriptions vs Company Career Page. A lot of your candidates are coming from job boards like Indeed, Glassdoor and LinkedIn. Little to no EB efforts are carried over to their job descriptions where the conversions are made.

7 Controversial Stories About Job Descriptions [With Key Learnings]


Job descriptions are in the news lately. I went back a few years to find stories related to controversial job postings. New Jersey Schools Authority Made Up Job Descriptions for People it Already Hired. Delgado-Polanco then instructed her team, according to, to cover their tracks by writing job descriptions for those hires after the fact. Cynet’s “Preferably Caucasian” Job Posting. Job Descriptions

Which Social Media Network To Include In Your Recruitment Strategies?

Recruiting Blogs

Social media recruitment is required nowadays and it’s perfect to find out star candidates. 73% of millennials have found their last job on social media. What do you mean by social media recruiting & does it really help? Twitter for recruitment

How to: Create Visuals For A Twitter Job Search

Social Talent

And you have already posted the job to LinkedIn or other hiring sites? And shared it exactly one time on your Twitter account? Plus, we have already seen that many unqualified job seekers frequent LinkedIn. . A wise man once told me that the best time to look for a new job is when you already have one. You are posting jobs where the wrong people hang out, not the perfect candidate. On social media, like the rest of the world. Social Media Twitte

Employer Branding Job Description Examples

NextWave Hire

We’ve seen employer branding jobs posted on a weekly basis now, whereas even a year ago the frequency just wasn’t as high. Given this function is so new, we thought we’d share a few thoughts on how to write a proper job description. It can mean anything from posting on social media, to managing 7 figure ad budgets. Be explicit about what they need now, and what is ok to learn on the job.

How to Fix Your Social Media Recruitment Strategy


Social media recruitment is a powerful tool for attracting applicants and expanding the reach of your job postings. In fact, 92% of companies use LinkedIn, Facebook, and Twitter to augment traditional recruiting methods. But if you’re just dipping your toe into the social media waters, you may be discouraged by a lack of response. Why isn’t your social media recruitment strategy working for you? You’re not being social.

The Problem with Recruitment and Social Media


Defining Social Recruiting. Social Recruiting (Digital Recruiting, ERecruiting, Online Recruiting, Recruitment Marketing, Purple Squirrel Hunting et al.) Before looking at the problem I’ve attempted to break down what I’m referring to as social recruiting: Social recruiting is the use of social media tools to identify and contact candidates and clients. Job Marketing – promoting specific jobs either through paid or organic social channels.

UPS Delivers 55,982 Seasonal Hires With Social Media

Staffing Talk

I have received packages from United Parcel Service (UPS) before, but have never applied – or been a candidate – for a job at the company. I didn’t have UPS, or this post, in mind when I turned to my Twitter account yesterday. UPSjobs UPS Jobs. with a headline that says 3,287 Active Jobs for UPS. And then there are these red flags all over that map that show where the jobs are located. Then it says “CLICK HERE” to zoom in on the jobs, and up pop more flags.

How to Use Social Media to Aid in Your Search for Employees


If so, then maybe you need to look at some different ways to promote your current job offerings. The following are some ways to incorporate social media into your search for qualified employees. The first place you need to start when it comes to using social media to find the ideal job candidate is your own website. Post your job listing on a career opportunities page on your website or create a blog post about it.

What’s The Difference Between a Job Description, Job Posting and Job Ad?


We’ve had some people ask about the difference between job descriptions, job postings and job ads. Here’s some clarity: What is a Job Description? A job description is the most common term for anything related to a job page. The job description is where it all begins. Typically, the job description writing process is a collaboration between hiring managers, recruiters and the compensation team.

Getting Tech Managers More Involved in Sourcing


Involving the hiring manager in the research phase improves the efficiency and effectiveness of your messaging,” said Angela Bortolussi, partner and recruiting manager for Recruiting Social. For example, Bortolussi doesn’t send generic job descriptions to prospects. Gallup states that high-quality candidates are attracted to jobs that offer challenges and opportunities to make a difference to others. Get Managers Involved in Social Media.

The Best Time to Call Candidates and Clients (& How Social Media Can Help)


Social Media Can Help. Social media now offers a more precise insight into someone’s weekly schedule, for example by following them on Twitter you may see that they have tweeted from the Airport, often a situation when people have free time. This works well for those contacts who are active on Twitter but for those who aren't there is another solution. As an ex-recruiter I have heard many different opinions on the best time to call clients and candidates.

Twitter Spells The End Of Traditional Job Postings. Huh?!

Staffing Talk

You (or your client) decide to make a new hire, you draft a job description, post it in a bunch of places online and then… wait. He concedes that many of course also have their own personal networks from which to draw candidates from, but that your jobs are still hitting a job board somewhere. In fact, he says, and stop me if you have heard this before, social media spells the end of traditional job postings.


Recruiting Blogs

Social media is no longer just used as a social tool. Facebook , Twitter, LinkedIn and other social media platforms are being utilized by job seekers looking for their next career move and is something that companies really need to integrate into their social media strategies. We have outlined a few steps that help your recruitment efforts result in more qualified applications applying for your jobs.

Like Dessert, Don’t Over-Indulge on Social Media


As the saying goes, “Less is more,” usually proves to be true in all areas in life—over-spending during a shopping spree, indulgent dinners, dessert and… recruiting via social media? Simply stated, for recruiters, posting on social media too frequently is one of the top faux pas. Done right, social recruiting is an exceptional asset. This same strategy applies to recruiters sharing updates and job openings via social media.

Employer Branding Job Description Examples

Recruiting Blogs

We've seen employer branding jobs posted on a weekly basis now, whereas even a year ago the frequency just wasn't as high. Given this function is so new, we thought we'd share a few thoughts on how to write a proper job description. It can mean anything from posting on social media, to managing 7 figure ad budgets. Be explicit about what they need now, and what is ok to learn on the job.