3 Ways to Supplement Recruitment Marketing With Social Media


In a recent post, we discussed why you should supplement recruitment marketing with social. So then, how should recruiters leverage this recruitment marketing tool? As we’ve mentioned before, recruitment marketing is a holistic approach to talent acquisition.

Why the Right Media Mix is Critical to Recruitment Marketing Success


Editor’s Note: The following blog post contains a case study which demonstrates how Recruitics was able to dramatically lower a client’s cost-per-applicant, while simultaneously growing their applicant volume at an unprecedented rate. This is called finding the right media mix.

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Why You Should Supplement Recruitment Marketing with Social Media


It goes without saying that the recruitment landscape has changed dramatically over recent years. One such development in the space that has captivated recruiters is the use of social media in talent acquisition. Social media presents a unique tool to recruiters.

Maximizing Your Recruitment Marketing with Programmatic

Proactive Talent

You can apply the same thought to recruitment advertising. Employers have vastly varying recruitment needs from the hard-to-fill nature of high-tech and medical science to the high volume hiring of retail, service workers and warehouse employees.

Top UK Performance-Based Recruitment Marketing Channels


To succeed at recruitment marketing, HR and talent acquisition professionals need to find the right mix of job advertising methods such as free job postings, credits and performance-based advertising. This makes Adzuna one of our top performance-based recruitment marketing channels.

What is Recruitment Marketing?


At first glance, recruitment and marketing might not appear to have much in common. It’s no secret that recruitment has changed substantially in recent years. So what are the elements of recruitment marketing and how do they work?

Recruitment Marketing 101


What is recruitment marketing? Recruitment marketing refers to a recruitment strategy used to attract and nurture passive candidates through marketing. Looking to bolster your recruitment marketing efforts? Online Recruitment Software 101.

Recruitment Marketing Workbook for Social Media, Job Ads & Career Site


Recruitment marketing comes in many forms. From the tweets you send out to promote a job post to the company culture page on your career site, any messaging targeted towards job seekers falls into the recruitment marketing realm. Use the following workbook to revamp your recruitment messaging and better organize your recruitment marketing strategy. Recruiting social media

Understanding Key Recruitment Marketing Metrics & KPIs


There are so many metrics and key performance indicators (KPIs) that can be measured through your recruitment marketing strategy, that understanding them all can be overwhelming for those who don’t consider themselves to be sophisticated recruitment marketers.

How to Build a Recruitment Marketing Event Plan (Example Included!)

Rally Recruitment Marketing

Recruitment Marketing should play a role in helping to ensure that your Talent Acquisition team’s recruiting events are a success. And where does Recruitment Marketing fit in? How do you build a Recruitment Marketing Event Plan? Recruitment Marketing

5 of the Most Creative Recruitment Marketing Campaigns

Social Talent

We love a good creative recruitment marketing campaign that really stands out from the crowd. Here are our 5 favourite recruitment marketing campaigns that really appealed to our innovative side: 1.

Why Recruitment Marketers Must Understand Mobile Job Search Behavior


This is important because in 2016, smartphones have revolutionized far more than the way we find and consume media. Extrapolate this to the job search, and we can see how the need for “thumb-stopping” content extends far beyond blogs, social and other media outlets.

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7 Big Impact Recruitment Marketing Ideas We Learned at RallyFwd

Rally Recruitment Marketing

At RallyFwd , we heard from a number of outstanding Recruitment Marketing practitioners from companies of all sizes and industries. He cited the fact that social media posts with video generate 1200% more shares than only text and picture posts combined. Recruitment Marketing

How to Create a Recruitment Marketing Role at Your Organization

Rally Recruitment Marketing

My name’s Tricia, and I’ll be sharing insight into my journey as a new full-time Recruitment Marketer. Fun fact: This is my company’s very first Recruitment Marketing function! Employee and recruiter enablement (e.g., Recruitment Marketing

How You Can Leverage Account-Based [Recruitment] Marketing

Fistful of Talent

Account-based marketing, or ABM, is the buzzword in the B2B marketing world right now, largely due to its efficacy in driving ROI. In deploying a traditional inbound approach, this company would develop a media plan (PPC, SEM, paid postings, OOH, social ads, etc.)

Social Media Secrets You’ll Wish You Had Known

Proactive Talent

Social media now plays a huge role in the HR industry, especially when it comes to recruiting and attracting talent. How can you optimize social media so you are getting the most of it and not wasting your time?

How to: Use Recruitment Marketing like a Fortune 500 Company

Social Talent

You are going to be hearing a lot about recruitment marketing in 2016. In fact, they are technically a recruiter’s consumers. And the only way you’re going to convince them of all that, is with recruitment marketing. What is Recruitment Marketing?

Recruitment Marketing Industry Highlights From Q1 and Q2 2016


The recruitment marketing industry is best depicted as an ever-changing landscape. If this sounds similar to Google’s frequent algorithm updates that often shakeup search results, it should, because it’s a direct parallel to what we’ve seen in recruitment marketing.

Soft Marketing for Recruitment Marketers: What is it and What’s the ROI?

Rally Recruitment Marketing

In traditional marketing, we sometimes talk about hard versus soft marketing techniques. This article will explain what hard and soft marketing approaches are, and how to make a business case to advance soft marketing techniques within your Recruitment Marketing plan.

Recruitment Marketing 101: No Digital Sharecropping

NPA Worldwide

” As recruitment marketing becomes more and more important for both client and candidate acquisition, I’m reminded again that digital sharecropping is still a bad idea. This is appealing in recruitment marketing. Build your own recruitment marketing email list.

Birthday Reflections and Big Three Ears Media News

Katrina Kibben

Life recruiting Recruitment Marketing Advice social media strategyThinking back on life and launching our new offering for HR technology vendors.

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10 Ways to Win with Recruitment Marketing

Glassdoor for Employers

Recruitment marketing—now the subject of a new Dummies® eBook from Glassdoor—can be your talent acquisition ace in the hole, helping you amplify your company story to the top candidates you want to attract and hire for your organization.

Top Recruitment Marketing Priorities for 2019 (Plus, Resources to Turn Your Priorities into Plans!)

Rally Recruitment Marketing

Is it just me, or as Recruitment Marketers have we become pretty comfortable with being torn in ten different directions at once? And of course, add that to the fact that our teams are still much smaller than those that our marketing counterparts work on.

The 4 C’s of Recruitment Marketing, Part 2: A Marketing Approach to Recruitment


As we discussed in part one of our series last week, marketing is a consumer-driven business function, and similarly, the ever-evolving recruitment industry is now a candidate-driven marketplace. RECRUITMENT + MARKETING = RECRUITMENT MARKETING.

How to Get Started with Recruitment Marketing

Brazen Recruiting

Since the start of the 21st century, there’s been an inevitable and seismic shift in power between recruiters and candidates. Get your free ebook for 13 strategies to recruit more effectively in a candidate’s market. How should recruiters respond?

How to Recruit Marketers

Glassdoor for Employers

The people on your marketing team can make a big difference in your company’s level of recognition—and directly affect sales. Marketing roles have become increasingly analytical and strategic as companies harness the myriad digital marketing techniques and tools to expand brand awareness.

How to Hire New Graduates: 5 Recruitment Marketing Optimizations That Work


As college seniors across the country look forward to commencement ceremonies in May, companies are trying to figure out how they can optimize their recruitment marketing strategies to hire new graduates. 5 Recruitment Marketing Optimizations To Consider When Hiring New Graduates.

5 Clear-Cut Ways To Improve Your Recruitment Marketing

Social Talent

Marketing has exploded in the past few years and interest in learning new marketing techniques have surged. This is especially the case with recruitment marketing. The recruiters of today are a hybrid breed that are eager to learn. Video marketing is the future.

The Ultimate Recruiters Guide to Using Social Media to Source Candidates in 2019

Recruiterly Blog

The post The Ultimate Recruiters Guide to Using Social Media to Source Candidates in 2019 appeared first on Recruiterly.com - A Recruitment Revolution. When it comes to sourcing candidates and finding the best fit for your business, there’s one place you can’t ignore: Read More.

Content Tips And Other Tools For Recruitment Marketing


Now more than ever, recruiters and HR teams are using marketing techniques to attract the best possible talent. Hiring Talent Online Marketer Recruitment Skills shortage Social Media SourceEditor’s Note: This is a guest post by Luisa Brenton. Her opinions are her own. It’s a wise decision. While techniques such as sending cold emails can work, sometimes a bit more finesse is needed. After all, what better way […].

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Recruitment marketing perennials that still get results

Nas Recruitment

employee referral programs traditional media recruitment strategy

The Top 7 Fall 2018 Conferences & Workshops for Recruitment Marketers

Rally Recruitment Marketing

Even if we’re no longer students ourselves, fall is still the perfect time to refresh what you know and brush up on the latest tactics and approaches to boost your Recruitment Marketing know-how. 1 – Rally Create Your Recruitment Marketing Content Playbook Workshops.

Social Media and the HR Professional

Glassdoor for Employers

For many of us, it feels like social media has been around forever. Employee Engagement HR Professional Recruiting Recruitment Marketing Social Media Social Media StrategyIt’s become a part of our everyday life, but.

7 Steps to Build a Social Media Recruitment Strategy


We broke down the complicated process of building a social media recruitment strategy into 7 easy to follow steps. Recruitment Marketing

Recruitment Marketing Doesn’t Have To Suck.

Recruiting Daily

Recruiting and HR is basically a perpetual balancing act. We’re asked to juggle being equal parts psychologist, peacekeeper, business partner, and now, we’re supposed to be marketers, too. Recruitment Marketing Mistake #1: The Truth, and Nothing But the Whole Truth.

Cost-Per-Quality-Applicant & Cost-Per-Hire: The Holy Grail of Recruitment Marketing Analytics


When recruitment marketing analytics first hit the market, the ability to see click volume, applications and cost data for individual jobs, or for group of jobs, was considered a breakthrough. Rather, they quickly became the lifeblood for any successful recruitment marketing strategy–allowing HR and talent acquisition professionals to make smarter, data-driven decisions based on insights that were previously unavailable.

How Job Seekers and Recruiters Use Social Media for Recruitment


Recruitics is a recruitment marketing analytics and automation platform that makes it easy for companies to achieve amazing results from their talent acquisition strategy. We work with the nation’s largest corporations, staffing companies, and job boards to drive more applicants to their online job postings, hire great talent, and meet their recruitment goals. To learn more about how to optimize your recruitment marketing campaigns, please contact a member of our team.

Best Recruitment Marketing Articles of the Week 10.12 to 10.16


In anticipation of HR Tech (we’ll be in Booth #919 educating + entertaining), we published an awesome resource that will get you thinking big about recruitment marketing (see below!). Continue Reading → The post Best Recruitment Marketing Articles of the Week 10.12

Recruitment Marketing Maturity: Where Do You Stand?


Not all recruiting teams are at the same stage in their recruitment marketing journey. But many more rely mostly on batch inMail and automated job postings on social media. Every recruiting team communicates in some form with candidates. Marketing

How to Conquer Recruitment Marketing With Great Content


Companies often need to go outside the regular recruitment process in order to attract the best candidates. Recruiters are taking the proven marketing approach when trying to attract top talents. This new trend is also called recruitment marketing.