Modern Recruitment Marketing Strategies

Proactive Talent

As 2019 propels forward, recruiting leaders and talent acquisition teams have much to consider and prioritize when it comes to recruitment marketing. Questions about budgeting, candidate channels, and media can be overwhelming, especially when trying to track all this activity.

3 Ways to Supplement Recruitment Marketing With Social Media


In a recent post, we discussed why you should supplement recruitment marketing with social. So then, how should recruiters leverage this recruitment marketing tool? As we’ve mentioned before, recruitment marketing is a holistic approach to talent acquisition.

Why the Right Media Mix is Critical to Recruitment Marketing Success


Editor’s Note: The following blog post contains a case study which demonstrates how Recruitics was able to dramatically lower a client’s cost-per-applicant, while simultaneously growing their applicant volume at an unprecedented rate. This is called finding the right media mix.

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Why You Should Supplement Recruitment Marketing with Social Media


It goes without saying that the recruitment landscape has changed dramatically over recent years. One such development in the space that has captivated recruiters is the use of social media in talent acquisition. Social media presents a unique tool to recruiters.

Top UK Performance-Based Recruitment Marketing Channels


To succeed at recruitment marketing, HR and talent acquisition professionals need to find the right mix of job advertising methods such as free job postings, credits and performance-based advertising. This makes Adzuna one of our top performance-based recruitment marketing channels.

What is Recruitment Marketing?


At first glance, recruitment and marketing might not appear to have much in common. It’s no secret that recruitment has changed substantially in recent years. So what are the elements of recruitment marketing and how do they work?

How to grow your brand using Social Media {Podcast}

Greg Savage

We know that one of the key assets of a modern recruiter is a magnetic personal brand. Building a brand via social media is hard work. But how? It requires a defined strategy, and it hinges on discipline and smart execution over the long term. But it can and must be done.

Recruitment Marketing Workbook for Social Media, Job Ads & Career Site


Recruitment marketing comes in many forms. From the tweets you send out to promote a job post to the company culture page on your career site, any messaging targeted towards job seekers falls into the recruitment marketing realm. Use the following workbook to revamp your recruitment messaging and better organize your recruitment marketing strategy. Recruiting social media

Recruitment Marketing 101


What is recruitment marketing? Recruitment marketing refers to a recruitment strategy used to attract and nurture passive candidates through marketing. Looking to bolster your recruitment marketing efforts? Online Recruitment Software 101.

Maximizing Your Recruitment Marketing with Programmatic

Proactive Talent

You can apply the same thought to recruitment advertising. Employers have vastly varying recruitment needs from the hard-to-fill nature of high-tech and medical science to the high volume hiring of retail, service workers and warehouse employees.

Making Job Descriptions Part of Your Recruitment Marketing Plan

Rally Recruitment Marketing

When you think of Recruitment Marketing, a variety of tactics might come to mind: Posting engaging content on social media, sending company information and job alerts via email, using automation tools like chatbots and text recruiting to better engage with candidates, and a whole lot more.

Understanding Key Recruitment Marketing Metrics & KPIs


There are so many metrics and key performance indicators (KPIs) that can be measured through your recruitment marketing strategy, that understanding them all can be overwhelming for those who don’t consider themselves to be sophisticated recruitment marketers.

4 Benefits of Recruitment Marketing (And 6 Ways to Get Started)


Recruitment marketing is exactly what it sounds like. It erases some of the boundaries between your company’s desire to sell products and services and your efforts to find and recruit promising talent. Recruitment marketing is one way to do that.

Why You Need Recruitment Marketing in Your Firm


As you progress in 2019, it is important to focus on recruiting trends to make sure you don’t fall behind the competition. One of the biggest trends that your firm should adopt is the use of Recruitment Marketing.

3 Real-World Examples of Repurposed Recruitment Marketing Content

Rally Recruitment Marketing

If you’ve ever created Recruitment Marketing content, you’ve likely run into the dreaded writer’s block. Here are 3 real-world examples of companies that have successfully repurposed content to provide a boost to their Recruitment Marketing strategy: Sodexo.

Why Recruitment Marketers Must Understand Mobile Job Search Behavior


This is important because in 2016, smartphones have revolutionized far more than the way we find and consume media. Extrapolate this to the job search, and we can see how the need for “thumb-stopping” content extends far beyond blogs, social and other media outlets.

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Recruitment Marketing Industry Highlights From Q1 and Q2 2016


The recruitment marketing industry is best depicted as an ever-changing landscape. If this sounds similar to Google’s frequent algorithm updates that often shakeup search results, it should, because it’s a direct parallel to what we’ve seen in recruitment marketing.

How to Measure ROI on Recruitment Marketing


Recruiters and staffing professionals often spend loads of time and money on marketing efforts to help their business stand out from the 20,000+ staffing and recruiting firms in the US. What marketing strategies/efforts are paying off?” . Social media .

5 Interesting Facts About Recruitment Marketing Automation


Maybe someone has brought up the idea of using recruitment marketing automation (RMA), but you're not sure whether or not to dig deeper into it. Social Media Recruitment AutomationYou have your company’s employee value proposition nailed down.

How You Can Leverage Account-Based [Recruitment] Marketing

Fistful of Talent

Account-based marketing, or ABM, is the buzzword in the B2B marketing world right now, largely due to its efficacy in driving ROI. In deploying a traditional inbound approach, this company would develop a media plan (PPC, SEM, paid postings, OOH, social ads, etc.)

7 Big Impact Recruitment Marketing Ideas We Learned at RallyFwd

Rally Recruitment Marketing

At RallyFwd , we heard from a number of outstanding Recruitment Marketing practitioners from companies of all sizes and industries. He cited the fact that social media posts with video generate 1200% more shares than only text and picture posts combined. Recruitment Marketing

10 Ways to Win with Recruitment Marketing

Glassdoor for Employers

Recruitment marketing—now the subject of a new Dummies® eBook from Glassdoor—can be your talent acquisition ace in the hole, helping you amplify your company story to the top candidates you want to attract and hire for your organization.

The 4 C’s of Recruitment Marketing, Part 2: A Marketing Approach to Recruitment


As we discussed in part one of our series last week, marketing is a consumer-driven business function, and similarly, the ever-evolving recruitment industry is now a candidate-driven marketplace. RECRUITMENT + MARKETING = RECRUITMENT MARKETING.

Recruitment Marketing 101: No Digital Sharecropping

NPA Worldwide

” As recruitment marketing becomes more and more important for both client and candidate acquisition, I’m reminded again that digital sharecropping is still a bad idea. This is appealing in recruitment marketing. Build your own recruitment marketing email list.

How to Get Started with Recruitment Marketing

Brazen Recruiting

Since the start of the 21st century, there’s been an inevitable and seismic shift in power between recruiters and candidates. Get your free ebook for 13 strategies to recruit more effectively in a candidate’s market. How should recruiters respond?

Creative Recruitment Marketing That Makes Great People Apply ft. Katrina Kibben of Three Ears Media!

The Hire Talent

We teamed up with Katrina Kibben from Three Ears Media for this episode of The Hire Talent Podcast. Katrina is the Founder and CEO of Three Ears Media, a firm dedicated to teaching recruiters to be better communicators and writers. Katrina Kibben of Three Ears Media!

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How to Build a Recruitment Marketing Event Plan (Example Included!)

Rally Recruitment Marketing

Recruitment Marketing should play a role in helping to ensure that your Talent Acquisition team’s recruiting events are a success. And where does Recruitment Marketing fit in? How do you build a Recruitment Marketing Event Plan? Recruitment Marketing

How to Hire New Graduates: 5 Recruitment Marketing Optimizations That Work


As college seniors across the country look forward to commencement ceremonies in May, companies are trying to figure out how they can optimize their recruitment marketing strategies to hire new graduates. 5 Recruitment Marketing Optimizations To Consider When Hiring New Graduates.

How to Conquer Recruitment Marketing With Great Content


Companies often need to go outside the regular recruitment process in order to attract the best candidates. Recruiters are taking the proven marketing approach when trying to attract top talents. This new trend is also called recruitment marketing.

6 Free Tools to Help With Your Recruitment Marketing


Love it or hate it, marketing is one of th e core functions of every staffing and recruitment firm but it ’s often the department with the least amount of dedicated resources. . When you’re short on budget, staff or resources, your options for expensive marketing tools are thin. There are quite a bit of awesome and free marketing tools. . Google Analytics – This website analytics power tool is one of your best friends in recruitment marketing.

How to Recruit Marketers

Glassdoor for Employers

The people on your marketing team can make a big difference in your company’s level of recognition—and directly affect sales. Marketing roles have become increasingly analytical and strategic as companies harness the myriad digital marketing techniques and tools to expand brand awareness.

How to Create a Recruitment Marketing Role at Your Organization

Rally Recruitment Marketing

My name’s Tricia, and I’ll be sharing insight into my journey as a new full-time Recruitment Marketer. Fun fact: This is my company’s very first Recruitment Marketing function! Employee and recruiter enablement (e.g., Recruitment Marketing

Birthday Reflections and Big Three Ears Media News

Katrina Kibben

Life recruiting Recruitment Marketing Advice social media strategyThinking back on life and launching our new offering for HR technology vendors.

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Leveraging Recruitment Marketing to Attract Top Candidates


Internet marketing allows consumers to find whatever product or service they are interested in. Similarly, employers and recruiters can utilise the same strategies to attract talent to their organisations. It is estimated that the number of social media users will reach 2.67

Social Media Best Practices


By now, you are most likely using social media in some form for your company, and ideally, as part of your recruitment marketing strategy. Understanding how each platform works, and how you should be using them is essential for success and achieving your social media goals.