Would Any Of The Dragons’ Invest In Your Company?

A new series of Dragons’ Den (one of my favourite TV programs) is showing on the BBC this month.

Whilst there are some great ideas and products for the Dragons’ to invest in a lot of the time they don’t invest. Why? Mainly because the market may not be big enough for them or they don’t feel that they would get a return on their investment.

Dragons Den - Picture courtesy of the BBC
Dragons’ Den – Picture courtesy of the BBC

So how do you feel the Dragons’ would react when a Recruiter enters the Den looking for an investment in their company to help with marketing to attract more job seekers and candidates?

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The Scene – Inside The Den:

Dragon: So how many job seekers do you currently get to your website?

Entrepreneur: Around 15,000-20,000 a month

Dragon: And how many of those are mobile visitors?

Entrepreneur: I don’t know

Dragon: It seems like everyone has a mobile these days, presumably you have a mobile enabled website?

Entrepreneur: Err, no we don’t

Dragon: I assume that you notify job seekers by email when you have some new vacancies.

Entrepreneur: Yes we do!

Dragon: Did you know that around 90% of emails are now read on a mobile device?

Entrepreneur: Err, no I didn’t.

Dragon: That’s interesting because what that means is that any of the 90% who click on the job links in your emails will end up on your website which isn’t mobile enabled.

Therefore the chances are that they won’t be able to search and apply for a job. How do you think they will feel about that?

Entrepreneur: Not very happy!

Dragon: Exactly! So let me get this right, you want my money to invest in your business to spend on marketing?

You will then spend that money to attract job seekers to your web site. And once they get to your website using their mobile they won’t be able to search and apply for any of your jobs? So in theory, 90% of your marketing will be wasted?

I’m sorry, but I am here to make money, not lose money, so I’m afraid I’m out!

Entrepreneur: Thank you for your time and valuable feedback.

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How Much Money Have You Wasted On Marketing Today?

Now whilst the above was an imaginary pitch the reality is that every day companies are wasting money. For example, only 5% of the Fortune 500 companies have a full mobile recruiting process which means that 95% don’t! (Source: iMomentous)

Every day companies are literally wasting money on marketing because once a job seekers follows a link to a website using a mobile phone in the majority of cases they can’t go any further!

Don’t Get Left Behind

If you need help with understanding more about mobile recruitment, and how to incorporate it into your company (and stop wasting money) then make sure you claim your copy of our Free Guide – How To Get Started With Mobile Recruitment.

The guide is totally free – “no questions asked!”

mike taylor - web based recruitment

Mike Taylor

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