What is Recruitment Marketing?

JazzHR

At first glance, recruitment and marketing might not appear to have much in common. However, just as traditional marketing is all about connecting your brand with the right people using the right messages, successful recruiting is about attracting the right candidates for the right role. It’s no secret that recruitment has changed substantially in recent years. So what are the elements of recruitment marketing and how do they work?

How to: Use Recruitment Marketing like a Fortune 500 Company

Social Talent

You are going to be hearing a lot about recruitment marketing in 2016. In fact, they are technically a recruiter’s consumers. And the only way you’re going to convince them of all that, is with recruitment marketing. What is Recruitment Marketing? A recruiter’s job is to convert applicants into hires. Recruitment marketing is what helps you do that by enabling you to build pipelines of interested and qualified candidates.

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Dialed In: Mobile Recruiting and The Candidate Experience.

Recruiting Daily

If there’s one thing I really, truly hate about using my smart phone, it’s when I go to look up some basic bit of information (should be easy enough), and get stuck playing a little game that I call “the mobile hokey pokey.” With the mobile hokey pokey, you want to scream and shout…this ain’t what it’s all about. Mobile Recruiting: Can You Hear Me Now? Mobile isn’t a feature or function; it’s a mindset.I

The Ultimate Recruiter’s Guide to Marketing (FREE Download)

Social Talent

Recruitment and marketing have consummated their relationship. Employers today are increasingly using consumer marketing techniques to attract and convert top talent as it has become more clear that strong recruitment is dependent on adapting to the evolving landscape. The marriage of recruitment and marketing has seen the birth of ‘recruitment marketing’, which primarily involves the tactics that are used to attract, engage and convert leads into qualified applicants.

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Cell Counts: Why Mobile Recruiting Matters for Candidate Experience

Recruiting Daily

The concept of candidate experience has become so ubiquitous to the recruiting conversation it’s become something of a cliché, a commoditized, catch all catch-phrase that’s grist for the content marketing and consulting mill. Which means it’s a lot like “mobile recruiting,” that other obnoxiously omnipresent talent technology trending topic. Which makes you wonder why recruiting still sucks so badly at both mobile and candidate experience.

Cell Counts: Why Mobile Recruiting Matters for Candidate Experience

Recruiting Daily

The concept of candidate experience has become so ubiquitous to the recruiting conversation it’s become something of a cliché, a commoditized, catch all catch-phrase that’s grist for the content marketing and consulting mill. Which means it’s a lot like “mobile recruiting,” that other obnoxiously omnipresent talent technology trending topic. Which makes you wonder why recruiting still sucks so badly at both mobile and candidate experience.

How to Know When Your Recruitment Marketing Needs an Overhaul

marenated

Perhaps one of the biggest areas of change with business growth is in recruitment marketing , which is a relatively new concept in and of itself. Small businesses don’t usually have the means or choose not to spend a chunk of the budget on recruitment marketing and why should they? As a fast-paced, B2B marketing agency with fewer than 20 employees, having an elaborate recruitment marketing plan is not our first priority. Marketing Recruiting

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What Brandon Hall Group’s new report tells us about high-performance Recruitment Marketing

SmashFly

Last week, we shared a new report from Brandon Hall Group’s Kyle Lagunas on “ Key Components of High-Performance Recruitment Marketing,” available for complimentary download here. The report has been very popular with our community, I think, because talent acquisition leaders are ready to take their Recruitment Marketing strategies to the next level. The report is packed with best practices that modern recruiting organizations can learn from.

How to Know When Your Recruitment Marketing Needs an Overhaul

marenated

Perhaps one of the biggest areas of change with business growth is in recruitment marketing , which is a relatively new concept in and of itself. Small businesses don’t usually have the means or choose not to spend a chunk of the budget on recruitment marketing and why should they? As a fast-paced, B2B marketing agency with fewer than 20 employees, having an elaborate recruitment marketing plan is not our first priority. Marketing Recruiting

B2B 48

Do We Lose the Human Element with Recruitment Automation?

SmashFly

The other day I read an interesting post by Ken Forrester on LinkedIn, “Recruitment Automation Is The New Headhunting” It elicited a lot of great comments, some positive and some skeptical, on the use of marketing automation tactics in recruiting. One belief that I want to address is the thought that recruitment automation would take the “human element” out of recruiting. How Has Automation Affected Sales and Marketing?

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Social Recruiting Strategies to Survive the Loss of Free Job Postings on Indeed

SmartSearch

This policy change may seem scary, but it also offers new opportunities for you to evolve your recruitment marketing strategy. As you plan for 2019, here are three options for improving the social recruiting component of your strategy in the year ahead: Option 1: Inbound recruiting with content. You need inbound recruiting—a process of creating and sharing content to attract both active and passive job seekers to your website…and your jobs. Option 5: Go mobile.

Do You Have this Massive “Drop-Off” From Career Site to Job Descriptions?

Ongig

My friend Eric Osterman (Recruitment Marketing Manager at CenturyLink calls it the “Hotel Lobby Theory” — the lobby needs to look pretty but if the room doesn’t look great, no one comes back! Ya see, your company career site page can be created from scratch with the full resources of your marketing team. So what happens is that many employers/marketers ignore the job pages and you’re left with job pages that are largely generated by your ATS.

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Oldie but Goodie: The Future of Corporate Career Sites

SmashFly

On occasion we will share these posts to show how far we’ve come and how far we still have to go with recruitment marketing as an industry. Career Sites are no longer (or should no longer) be static job pages linked together by a single homepage but really act as your recruiting hub for engaging and interfacing with candidates about your company and employment opportunities. Every job should have it’s own page that is SEO optimized.

Oldie but Goodie: The Time for Talent Analytics in Recruitment is NOW

SmashFly

On occasion we will share these posts to show how far we’ve come and how far we still have to go with recruitment marketing as an industry. And while a lot of the focus is on current employees or core HR (and should be), recruitment marketing and how you effectively and efficiently find your employees is just as critical. This article will focus on where Talent Analytics fits in your recruiting strategy and some insights into what you should be looking for.

You Asked, We Answered: 7 Questions Recruiters Have About Career Sites

Jibe

It wasn’t always the case that these recruiting assets were so high on the priority list, but things (especially on the candidate side of the equation) have changed drastically in a short period of time. And those employers that have taken the time to improve theirs are starting to reap the benefits from mobile recruiting, SEO, employer branding, candidate experience, and more. The virtual event was hosted by our SVP of Marketing, Ivan Casanova.

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Top 100 HR and Recruitment Blogs [by Organic Traffic with Top 3 Articles Each]

Ongig

There are a ton of great HR/Recruitment blogs. Ongig, of course, has its own recruiting blog — you’re reading it right now! This includes general HR blogs, recruiting blogs, talent acquisition blogs, employer branding blogs and more. Top 3 HR/recruitment blog posts.

What Is Inbound Recruiting? Here’s Everything You Need to Know

Jibe

Inbound recruiting is a methodology that uses digital marketing strategies to engage targeted groups of passive and active job seekers at different phases of the recruiting funnel. It combines elements of both employer branding and recruitment marketing to attract, nurture and convert candidates as well as to retain current employees. Inbound Recruiting Vs. Inbound Marketing – The Great Overlap. The job market has been no exception.

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The Recruiting Strategy that Will Get You a Promotion In 2017

Jibe

We don’t necessarily want to be the ones to ever-so-bluntly say that your recruiting team is misallocating money, time, and other valuable resources. 45% of 2016 budget was allocated to job boards, advertising and recruitment agency costs— only 8% was allocated to employer branding. Without a doubt, it takes time to see the benefits of proactive recruiting strategies, but once you do you’ll be thanked (and hopefully rewarded) graciously. It’s about time we had a talk.

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Rethinking job descriptions: How impact descriptions can attract better candidates [Free Templates]

JobAdder

Recruitment Agency Software. Recruitment CRM. Tailored to temp & contract recruitment; source, place and manage contractors with ease & speed. Recruitment SMS. Recruitment Analytics. Recruitment AI/Automation. In-House Recruitment Software. Recruitment Management System. Recruit faster by giving hiring managers better visibility of shortlist and hiring progress. July 12, 2019, Recruitment. Recruitment Analytics.