The Ultimate Recruiter’s Guide to Marketing (FREE Download)
JULY 29, 2016
Recruitment and marketing have consummated their relationship. Employers today are increasingly using consumer marketing techniques to attract and convert top talent as it has become more clear that strong recruitment is dependent on adapting to the evolving landscape. The marriage of recruitment and marketing has seen the birth of ‘recruitment marketing’, which primarily involves the tactics that are used to attract, engage and convert leads into qualified applicants.