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Employer branding: important or illusion? The expert review

Beamery

We spoke to some pretty well-known industry folks about it – here’s what they said: If you missed our expert review of Recruitment Marketing you can access it here – Recruitment Marketing: Fad or Future? He has a firm grasp of the importance of marketing to the recruitment industry. .

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Recruitment marketing: fad or future? The expert review

Beamery

‘Treat your candidates like your customers’ Recruitment marketing is a multi-faceted approach with huge potential to transform the recruitment process. We’ve been mass marketers for so long now that the formats and conventions are almost set in stone. Today’s candidates are far more subjective.

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Employer Branding: Fad or Future? The Expert Review

Beamery

Committed to leveraging technology to put the human touch back into recruiting, Marvin works for a Fortune 50 organization ( Lockheed Martin ) focusing on HR technology (automated recruitment marketing), strategic talent sourcing and creating talent communities for key talent segments. . Kevin Grossman. First the under usage.