Recruitment marketing: fad or future? The expert review
FEBRUARY 17, 2015
‘Treat your candidates like your customers’ Recruitment marketing is a multi-faceted approach with huge potential to transform the recruitment process. We’re beginning to mimic the personalised experience our marketing department gives potential customers. Forget offering cool perks, this is the best way to convert top talent from people interested to enthusiastic applicants. “Often said, recruiters are sales people.