Free and Low-Cost Recruitment Marketing Strategies that Work

Rally Recruitment Marketing

January is usually a time for planning our Recruitment Marketing strategies to support hiring goals for the year ahead. That’s the rollercoaster of a start-up, but it’s also typical of marketing, which always seems to get cut when times are tough.

Free and Low-Cost Recruitment Marketing Strategies that Work

Rally Recruitment Marketing

January is usually a time for planning our Recruitment Marketing strategies to support hiring goals for the year ahead. That’s the rollercoaster of a start-up, but it’s also typical of marketing, which always seems to get cut when times are tough.


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Recruitment Marketing – Social Media Stats that will drive your strategy in 2020

NPA Worldwide

Today’s guest contribution is from Amanda Davies, a marketing consultant and business coach with Green Umbrella Marketing – a recognized brand known within the recruitment industry for providing social media management services, coaching, design and online marketing strategies.

A Simple Guide To SEO


When hearing people discuss the best way to “optimise” your website or job advert for “SEO” purposes, you may feel like you’re listening to someone speaking a make-believe language. What is SEO? SEO (Search Engine Optimisation) is where you ensure that your website or job advert gets the most organic traffic as possible on search engines such as Google. Also, while SEO seems like a made-up language at first, it’s not too hard to get your head around.

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How to Partner with Marketing to Achieve Your Recruitment Marketing Goals

Rally Recruitment Marketing

This is the last post of my 3-part “New to Recruitment Marketing” blog series! In part two, I talked about how a great employee experience (EX) matters to Recruitment Marketing and how to partner with your Human Resources team to influence and create a stronger EX.

How to Partner with Marketing to Achieve Your Recruitment Marketing Goals

Rally Recruitment Marketing

This is the last post of my 3-part “New to Recruitment Marketing” blog series! In part two, I talked about how a great employee experience (EX) matters to Recruitment Marketing and how to partner with your Human Resources team to influence and create a stronger EX.

A Guide to Synching SEO & Social For Recruitment Marketers

Undercover Recruiter

Well, some might say blogging, social media and good content are the best things since sliced bread when it comes to cutting through industry noise and elevating your brand. A Guide to Synching SEO & Social For Recruitment Marketers. Undercover Recruiter - Career & Recruitment Blog. Social Media Blogging content marketing Recruiter SEO

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Webinar Recap: Optimizing Modern-day Recruitment Marketing


On Tuesday, March 31, 2020, Haley Marketing CEO, David Searns, conducted an informative webinar where he discussed what modern-day recruitment marketing techniques are garnering staffing agencies and employers the best results for finding and hiring the right talent.

2021 Outlook of Recruitment Marketing Agencies

Rally Recruitment Marketing

The past year has changed a lot of industries and disciplines, and Recruitment Marketing is no exception. While some employers were forced to slow down their recruiting efforts, others saw a surge in hiring and required new marketing strategies to attract talent.

The Ultimate Recruiter’s Guide to Marketing (FREE Download)

Social Talent

Recruitment and marketing have consummated their relationship. Employers today are increasingly using consumer marketing techniques to attract and convert top talent as it has become more clear that strong recruitment is dependent on adapting to the evolving landscape. The marriage of recruitment and marketing has seen the birth of ‘recruitment marketing’, which primarily involves the tactics that are used to attract, engage and convert leads into qualified applicants.

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Leveraging Recruitment Marketing to Attract Top Candidates


Internet marketing allows consumers to find whatever product or service they are interested in. Similarly, employers and recruiters can utilise the same strategies to attract talent to their organisations. To ensure maximum impact, recruitment marketing combines company marketing with powerful recruitment strategies. It is estimated that the number of social media users will reach 2.67 The Importance of Search Engine Optimisation (SEO).

Why Inbound Recruitment Marketing Will Help Your 2017 SEO

Harger Howe Recruitment

On Black Friday, Govind Agarwal wrote an article for Business 2 Community called 6 Upcoming SEO Trends Set To Affect Your Ranking In 2017. In this article, Agarwal notes items including voice search technology, social media and more. What we want to cover today is why inbound recruitment marketing will help you with your SEO strategy as some of these changes unfold. Social Media SEO and Analytics inbound recruitment marketing

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3 Reasons Recruitment Marketing is the BEST Way To Attract Great Candidates

Social Talent

Recruitment marketing looks to harness the power of company advertising and couple it with strong recruitment strategies, to ensure maximum impact. With nearly 75% of internet users having some form of social media account, recruiters can now cast their net further than ever before. Understanding The Value Of Effective SEO. SEO (Search Engine Optimisation) might be one of those terms you’ve come across before, but never stopped to think about.

How to: Use Recruitment Marketing like a Fortune 500 Company

Social Talent

You are going to be hearing a lot about recruitment marketing in 2016. In fact, they are technically a recruiter’s consumers. And the only way you’re going to convince them of all that, is with recruitment marketing. What is Recruitment Marketing? A recruiter’s job is to convert applicants into hires. Recruitment marketing is what helps you do that by enabling you to build pipelines of interested and qualified candidates.

Why You Need Recruitment Marketing in Your Firm


As you progress in 2019, it is important to focus on recruiting trends to make sure you don’t fall behind the competition. One of the biggest trends that your firm should adopt is the use of Recruitment Marketing. Recruitment Marketing, also called Inbound Recruiting, is the process of attracting, assessing, and engaging with talented individuals to your organization using marketing tactics and methods.

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6 Free Tools to Help With Your Recruitment Marketing


Love it or hate it, marketing is one of th e core functions of every staffing and recruitment firm but it ’s often the department with the least amount of dedicated resources, especially with the planetary crisis of COVID-19.

How to Get Started with Recruitment Marketing

Brazen Recruiting

Since the start of the 21st century, there’s been an inevitable and seismic shift in power between recruiters and candidates. Get your free ebook for 13 strategies to recruit more effectively in a candidate’s market. In many of today’s recruitment markets, candidates can afford to be fussy. How should recruiters respond? By donning their marketing hats. Why Recruitment Now Equals Marketing. Enter: Recruitment Marketing.

6 Free Tools to Help With Your Recruitment Marketing


Love it or hate it, marketing is one of th e core functions of every staffing and recruitment firm but it ’s often the department with the least amount of dedicated resources. . When you’re short on budget, staff or resources, your options for expensive marketing tools are thin. There are quite a bit of awesome and free marketing tools. . Google Analytics – This website analytics power tool is one of your best friends in recruitment marketing.

5 Key Components of High Performance Recruitment Marketing


This post is inspired by the new Research Brief by Brandon Hall Group’s Kyle Lagunas, “5 Key Components of High Performance Recruitment Marketing.” Creating a High Performance Recruitment Marketing Strategy. The real question to be answered is what elements truly make recruitment marketing an integral part of your talent acquisition strategy? These elements include: Content Marketing. Social Media Marketing.

How to Conquer Recruitment Marketing With Great Content


Companies often need to go outside the regular recruitment process in order to attract the best candidates. Recruiters are taking the proven marketing approach when trying to attract top talents. This new trend is also called recruitment marketing. Recruitment marketing should go far beyond the job ad creation. A thorough marketing strategy needs to encompass useful content that will target the right industry professionals.

The Surprising Way to Increase Careers Site Traffic

Rally Recruitment Marketing

In Recruitment Marketing, getting qualified candidates to apply to your roles is the name of the game. This is why having a recruitment marketer on your team is so important, because this is the stuff we can focus on! What about social media?

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Recruitment Marketing 101: No Digital Sharecropping

NPA Worldwide

” As recruitment marketing becomes more and more important for both client and candidate acquisition, I’m reminded again that digital sharecropping is still a bad idea. When it comes time to do some recruitment marketing, it’s very tempting to produce your content on one of these platforms. Recruiters spend a lot of their day using this tool, building up connections, posting jobs, searching for candidates, and more. Recruiting Resources

How to Tell the Difference Between Employer Branding and Recruitment Marketing


With this shift, two key elements—employer branding and recruitment marketing—work to achieve a common goal: attract and hire the best possible candidates. Companies that don’t understand the difference between employer branding and recruitment marketing risk misrepresentation and brand inconsistency, which in turn creates a poor candidate experience. What is Recruitment Marketing? Know the Difference and How to Use Both When Recruiting.

10 Actionable Takeaways from the 2020 Job Seeker Nation Report

Rally Recruitment Marketing

But this doesn’t necessarily mean that it’s become an employer’s job market. That’s why it’s important for us to stay informed on the latest industry data and recruiting trends so that we can stay ahead and communicate with candidates in an engaging and appropriate way.

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The Ultimate Recruiters Guide to Using Social Media to Source Candidates in 2019

Recruiterly Blog

When it comes to sourcing candidates and finding the best fit for your business, there’s one place you can’t ignore: social media. adults on Facebook and 3.196 billion people using social media in general – that place is on the social networks. That said, using social media to source candidates is no easy task, and – like with any recruitment strategy – it can be easy to get off course. Why Social Media.

5 Benefits of Taking a Marketer’s Approach to Your Recruiting Strategy


Best-in-class recruiters know that the talent acquisition process starts long before a candidate lands on the job listing on their website. They put on the marketer’s thinking cap and harness tactical marketing initiatives to attract, engage and eventually convert top talent.

Tap into the Power of Recruitment Marketing, Part 2


Implementing a holistic recruitment marketing strategy makes business sense for many reasons, as we highlighted in our last blog. This week we’re exploring the specific tools you can use to attract top talent based on the insight shared by recruitment marketing expert Kirsten Tolfree-Dart of Rethink Group and our very own Lina Höelker in our recent webinar. Employee referrals and email marketing campaigns will probably be more effective. Social reach.

Blogging for Recruiters: 8 Practical Tips To Get You Started

Social Talent

Content should be the lifeblood of your recruitment marketing strategy. It is largely accepted that content is the fundamental tool for recruitment marketing as without content, there is nothing to promote. One of the easiest methods to generate content for your recruitment marketing strategy is blogging. “Blogging” we hear you say, “isn’t that for the marketing department?” Not connected with us on social?

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Social Recruiting Strategies to Survive the Loss of Free Job Postings on Indeed


This policy change may seem scary, but it also offers new opportunities for you to evolve your recruitment marketing strategy. As you plan for 2019, here are three options for improving the social recruiting component of your strategy in the year ahead: Option 1: Inbound recruiting with content. You need inbound recruiting—a process of creating and sharing content to attract both active and passive job seekers to your website…and your jobs.

3 ways to improve recruitment marketing with video


In today’s market, where 51% of employed workers are open to a new job despite not actively looking for one, recruitment marketing is more important than ever. In fact, companies that aren’t using marketing tactics as part of their overall recruitment strategy are missing out on the opportunity to find, attract, engage, nurture, and convert people into engaged candidates. How are you using your own product in your recruitment marketing process?

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How Your Dealership Can Improve Your Recruitment Marketing Strategy to Avoid Overspending on Job Boards


With the unemployment rate at a record-low, the hiring market is more competitive than ever before for employers across industries. Many dealers spend a significant amount of their recruiting budget on costly job boards in the hopes of driving more applicants to their job openings, especially for difficult to fill roles, such as service technicians. Below, we’ve pulled together some tips to improve your recruitment marketing strategy.

Recruitment marketing: fad or future? The expert review


‘Treat your candidates like your customers’ Recruitment marketing is a multi-faceted approach with huge potential to transform the recruitment process. We’re beginning to mimic the personalised experience our marketing department gives potential customers. Marketing techniques also make it easier for recruiters to build relationships with candidates. “Often said, recruiters are sales people. The best marketers know this.

Recruitment Marketing: Important or Illusion? The Complete Expert Review


They care about what they hear about your company from friends, they listen to the twittering of social networks, they’re interested in intangibles like ‘culture’ and ‘brand’ Recruitment marketing has emerged as a multi-faceted approach to attract, convert and engage candidates. Marketing strategies can help recruiters improve the way they measure the hiring process, rethink their social recruitment strategies and rewrite their job descriptions.

The Recruiter’s Guide to Digital Marketing.

Recruiting Daily

This, if anything, should be good news for recruiters and the talent acquisition industry. But if the Royals can turn it around, even after 30 years of futility, trust me: there’s still hope for recruiters. The Farm System: Minor League Recruitment Marketing. But instead of making it happen, recruiters, it seems, would prefer to watch, and wonder, instead. And like batting in baseball, making contact is everything in recruiting.

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You’d Better Ask Somebody: Why Employee Referrals (Still) Matter in Hiring.

Recruiting Daily

That’s the paradox of social networking; while our updates ostensibly reflect what’s going on in our life, we can no longer lead lives that aren’t largely informed by what happens online, and how our connections will react, no matter how much of a stretch that “friend” moniker might in fact be. On a recent appearance on the Animal radio show, Matt Charney was talking about what constitutes “great” recruiting content.

7 Essential Recruitment Marketing Tools (and How to Use Them)

Linkedin Talent Blog

That’s because I work in the world of recruitment marketing where my goal is to help companies use marketing strategies—think job ads, paid media, social media, etc.—to It’s only by looking at data and results from each marketing activity that I can understand candidate behaviors and make decisions that will optimize what companies are investing in. Use URL tracking tags to easily see how each recruitment marketing activity is performing.

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Smart Ways to Beat the Pressure of Seasonal Hiring

Rally Recruitment Marketing

Attracting, recruiting and onboarding sometimes tens of thousands of employees in a matter of months takes smart recruiting strategies and disciplined recruiting operations. Job advertising, recruiting events, social media — all of your recruiting strategies need to be laser focused and need to work together. Here’s a look at smart seasonal recruiting strategies we’ve seen from two employers: Target and See’s Candies.

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Executing a Digital Content Strategy for Recruitment

Recruiting Daily Advisor

When trying to source the best candidates for a role, recruiters sometimes forget that a well-planned content strategy can make their job a lot easier for them. Content Marketing. Here are some examples of the types of content that can be featured in your content marketing: Blogging. In addition to the millions of personal blogs out there, more and more companies are realizing the incredible power blogging can have and are embracing it as part of their marketing strategy.

What Brandon Hall Group’s new report tells us about high-performance Recruitment Marketing


Last week, we shared a new report from Brandon Hall Group’s Kyle Lagunas on “ Key Components of High-Performance Recruitment Marketing,” available for complimentary download here. The report has been very popular with our community, I think, because talent acquisition leaders are ready to take their Recruitment Marketing strategies to the next level. The report is packed with best practices that modern recruiting organizations can learn from.

Source Smarter Not Harder With Marketing

Fistful of Talent

I know what you’re thinking – “Another Recruiting and Marketing article.” I get it, we’re all aware of the relationship and similarities between Marketing and Recruiting. Most commonly, we hear about employer branding and how marketing can elevate those efforts. Put employer branding aside for a moment and start thinking about the lead generation expertise of your marketing department as a sourcing opportunity for you, if done correctly.