How to: Use Recruitment Marketing like a Fortune 500 Company

Social Talent

You are going to be hearing a lot about recruitment marketing in 2016. In fact, they are technically a recruiter’s consumers. And the only way you’re going to convince them of all that, is with recruitment marketing. What is Recruitment Marketing? A recruiter’s job is to convert applicants into hires. Recruitment marketing is what helps you do that by enabling you to build pipelines of interested and qualified candidates.

Leveraging Recruitment Marketing to Attract Top Candidates

RecruitmentJuice

Internet marketing allows consumers to find whatever product or service they are interested in. Similarly, employers and recruiters can utilise the same strategies to attract talent to their organisations. To ensure maximum impact, recruitment marketing combines company marketing with powerful recruitment strategies. It is estimated that the number of social media users will reach 2.67 The Importance of Search Engine Optimisation (SEO).

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6 Free Tools to Help With Your Recruitment Marketing

Avionte

Love it or hate it, marketing is one of th e core functions of every staffing and recruitment firm but it ’s often the department with the least amount of dedicated resources. . When you’re short on budget, staff or resources, your options for expensive marketing tools are thin. There are quite a bit of awesome and free marketing tools. . Google Analytics – This website analytics power tool is one of your best friends in recruitment marketing.

What Brandon Hall Group’s new report tells us about high-performance Recruitment Marketing

SmashFly

Last week, we shared a new report from Brandon Hall Group’s Kyle Lagunas on “Key Components of High-Performance Recruitment Marketing,” available for complimentary download here. The report has been very popular with our community, I think, because talent acquisition leaders are ready to take their Recruitment Marketing strategies to the next level.

Social Recruiting Strategies to Survive the Loss of Free Job Postings on Indeed

SmartSearch

This policy change may seem scary, but it also offers new opportunities for you to evolve your recruitment marketing strategy. As you plan for 2019, here are three options for improving the social recruiting component of your strategy in the year ahead: Option 1: Inbound recruiting with content. You need inbound recruiting—a process of creating and sharing content to attract both active and passive job seekers to your website…and your jobs.

The Recruiter’s Guide to Digital Marketing.

Recruiting Daily

This, if anything, should be good news for recruiters and the talent acquisition industry. But if the Royals can turn it around, even after 30 years of futility, trust me: there’s still hope for recruiters. The Farm System: Minor League Recruitment Marketing. But instead of making it happen, recruiters, it seems, would prefer to watch, and wonder, instead. And like batting in baseball, making contact is everything in recruiting.

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5 Benefits of Taking a Marketer’s Approach to Your Recruiting Strategy

JazzHR

Best-in-class recruiters know that the talent acquisition process starts long before a candidate lands on the job listing on their website. They put on the marketer’s thinking cap and harness tactical marketing initiatives to attract, engage and eventually convert top talent.

Recruitment marketing: fad or future? The expert review

Beamery

‘Treat your candidates like your customers’ Recruitment marketing is a multi-faceted approach with huge potential to transform the recruitment process. We’re beginning to mimic the personalised experience our marketing department gives potential customers. Marketing techniques also make it easier for recruiters to build relationships with candidates. “Often said, recruiters are sales people. The best marketers know this.

How to Know When Your Recruitment Marketing Needs an Overhaul

marenated

Perhaps one of the biggest areas of change with business growth is in recruitment marketing , which is a relatively new concept in and of itself. Small businesses don’t usually have the means or choose not to spend a chunk of the budget on recruitment marketing and why should they? As a fast-paced, B2B marketing agency with fewer than 20 employees, having an elaborate recruitment marketing plan is not our first priority. Marketing Recruiting

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What Brandon Hall Group’s new report tells us about high-performance Recruitment Marketing

SmashFly

Last week, we shared a new report from Brandon Hall Group’s Kyle Lagunas on “ Key Components of High-Performance Recruitment Marketing,” available for complimentary download here. The report has been very popular with our community, I think, because talent acquisition leaders are ready to take their Recruitment Marketing strategies to the next level. The report is packed with best practices that modern recruiting organizations can learn from.

Recruitment Marketing: Important or Illusion? The Complete Expert Review

Beamery

They care about what they hear about your company from friends, they listen to the twittering of social networks, they’re interested in intangibles like ‘culture’ and ‘brand’ Recruitment marketing has emerged as a multi-faceted approach to attract, convert and engage candidates. Marketing strategies can help recruiters improve the way they measure the hiring process, rethink their social recruitment strategies and rewrite their job descriptions.

HR Check In: The Trifecta of Recruiting (Social Recruiting, Candidate Experience, Employer Brand)

Jibe

Unfortunately, talent acquisition teams that aren’t dedicating time and effort to these three recruiting concepts won’t be able to keep up with modern candidates. Your job seekers expect a positive candidate experience, availability and engagement from you on social tools, and the visibility into an attractive employer brand when they look for positions at your company. 4 Social Recruitment Blunders That Can Cost Your Business (HRN Blog).

Which HR tool to invest in? ATS or Recruitment Marketing platform?

Recruiting Blogs

Talking with business owners, recruiters and other HR professionals, we have realized that many of them have the same two questions: “ Which recruiting tool should I buy? Recruitment Marketing software or ATS? ” Types of recruiting tools. Not every recruiting software is the same. Moreover, same types of recruiting software differ in their features and capabilities. Recruitment Marketing Software. Recruitment marketing is! .

Oldie but Goodie: The Future of Corporate Career Sites

SmashFly

On occasion we will share these posts to show how far we’ve come and how far we still have to go with recruitment marketing as an industry. Career Sites are no longer (or should no longer) be static job pages linked together by a single homepage but really act as your recruiting hub for engaging and interfacing with candidates about your company and employment opportunities. Every job should have it’s own page that is SEO optimized.

10 Essential Non-Recruitment Related Blogs All Recruiters Should Follow.

Recruiterly Blog

There are so many recruitment blogs (you are reading one of them) available to the recruitment professional. As you will miss so many other relevant tips on marketing, leadership, etc. That’s why this diverse list of non recruitment blogs might prove extremely beneficial to you. Helping you master the dozens of things that go alongside recruiting that most recruitment blogs never touch on. . This blog will be helpful for any recruiter. #2

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Oldie but Goodie: The Time for Talent Analytics in Recruitment is NOW

SmashFly

On occasion we will share these posts to show how far we’ve come and how far we still have to go with recruitment marketing as an industry. And while a lot of the focus is on current employees or core HR (and should be), recruitment marketing and how you effectively and efficiently find your employees is just as critical. This article will focus on where Talent Analytics fits in your recruiting strategy and some insights into what you should be looking for.

What Is Inbound Recruiting? Here’s Everything You Need to Know

Jibe

Inbound recruiting is a methodology that uses digital marketing strategies to engage targeted groups of passive and active job seekers at different phases of the recruiting funnel. It combines elements of both employer branding and recruitment marketing to attract, nurture and convert candidates as well as to retain current employees. Inbound Recruiting Vs. Inbound Marketing – The Great Overlap. The job market has been no exception.

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Dialed In: Mobile Recruiting and The Candidate Experience.

Recruiting Daily

Mobile Recruiting: Can You Hear Me Now? Missed Messages, Dropped Calls: Once Upon A Time In Mobile Recruiting… OK, I know that title’s probably a little cheesy. How many of you recruiters out there actually believe you could get a candidate through the entire application, interviewing, offer and onboarding process using just their smartphones or mobile devices? If you’re not asking for mobile recruiting solutions, you’re asking for trouble.

You’d Better Ask Somebody: Why Employee Referrals (Still) Matter in Hiring.

Recruiting Daily

That’s the paradox of social networking; while our updates ostensibly reflect what’s going on in our life, we can no longer lead lives that aren’t largely informed by what happens online, and how our connections will react, no matter how much of a stretch that “friend” moniker might in fact be. On a recent appearance on the Animal radio show, Matt Charney was talking about what constitutes “great” recruiting content.

Recruit Forward: Why You Absolutely Need to Revamp Your Career Site Now

Jibe

If you’ve been reading our blog and watching our Recruit Forward web series , then you know we’ve been advocating for recruiting teams to adopt a more digitally-focused talent acquisition strategy. How you utilize the web as a recruiting asset will dictate your success in 2016 and beyond. What’s interesting is that at the center of every digital recruiting strategy is the career site.

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Top 20 Benefits Of Applicant Tracking System (ATS)

Recruit CRM

Benefits of Applicant Tracking System For Agency Recruiters. Every day recruiters are flooded with hundreds of resumes for various jobs advertised. It is virtually impossible for recruiters to scan each resume manually and shortlist them. Recruiter Time-Share Per activity.

3 Ways to Turn Passive Candidates Into Active Ones

Recruiterbox

For a go-getting recruiter, passive candidates can be a source of frustration. Make Recruiting Social. Social recruiting is gaining momentum as a premiere way to find candidates who may not be actively searching for jobs. Social media is an incredibly popular destination for people, so their eyes are always on it. As it turns out, 73% of millennials found their last job through social media.

9 Twitter Accounts Every Recruiter Should Start Following in 2016

Social Talent

Here’s our comprehensive list of the 9 Best Twitter Accounts Every Recruiter Should Start Following in 2016: 1. What to expect: Great recruitment tips, practices and techniques based on real life experiences. With a career spanning 35 years, Greg is a leader of the global recruitment industry and is a regular keynote speaker at staffing conferences around the world. Greg’s masterclass will be packed with cutting-edge insights for recruiters.

[Infographic] Recruiting trends to watch in 2020

Teamtailor

See our infographic and article for insight into what we predict are the recruiting trends to watch in 2020 ??. Technological advancements and shifting recruitment expectations continue to disrupt recruitment. Candidates and recruiters will both benefit from AI.

You’ve Got To Know When To Hold ‘Em: Spam Is Not A Recruiting Strategy.

Recruiting Daily

T he overlap between recruitment and inbond marketing has been widely discussed, and rightfully so; they’re more or less same exact stuff, different purchasing decision. Both of these trending topics have moved to the mainstreams of the corporate margins, and no matter whether you’re driving applicants into an ATS or marketing qualified leads into a CRM, the rise of both disciplines seem linked together by a shared connection. Even for recruiters.

What Recruiting and Marketing Have In Common

marenated

By Maren Hogan: I started my career in marketing. In fact, I never even considered recruitment until one day my father-in-law and husband decided they were going to start a recruiting firm and I was going to run sales. While that was 2008 (a very bad year to start a recruiting firm), I found that the world of talent acquisition really appealed to me. In fact, in both disciplines, I’ve found things I can apply to the other to make myself a better marketer and recruiter.

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8 Podcasts Every Recruiter Should Listen To

Social Talent

Recruiting Future. What to expect: Educated insights into the future of the recruitment industry from global industry leaders. This is a weekly podcast dedicated to innovation and futurology in recruitment and HR. In each episode, HR and Recruitment Marketing expert (and the brains behind MetaShift ) , Matt Alder , interviews industry thought leaders and recruiting practitioners who are currently influencing and changing our industry.

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Employer Branding: Everything you need to know

Recruiting Blogs

It’s not wonder that 86% of HR Professionals would agree recruiting is becoming more like marketing, it’s a necessity to compete for the best people. That means they are going to your careers page, checking out your social media, posts on review sites, jobs descriptions, etc. Because the amount of research has increased so much in the past few years, employer branding strategy has become more and more important within your company’s overall recruitment process.