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Free and Low-Cost Recruitment Marketing Strategies that Work

Rally Recruitment Marketing

January is usually a time for planning our Recruitment Marketing strategies to support hiring goals for the year ahead. But one thing we learned after 2020 is that we need to build much more flexibility into our recruiting plans so that we’re ready to adapt our strategy and our budget to changing business and market conditions.

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Free and Low-Cost Recruitment Marketing Strategies that Work

Rally Recruitment Marketing

January is usually a time for planning our Recruitment Marketing strategies to support hiring goals for the year ahead. But one thing we learned after 2020 is that we need to build much more flexibility into our recruiting plans so that we’re ready to adapt our strategy and our budget to changing business and market conditions.

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Leverage Employee Generated Content to Help Your Employer Brand

Rally Recruitment Marketing

Rally note: Want to learn even more about how to use EGC to support your talent acquisition and Recruitment Marketing strategy? Plus, SEO-optimized blog content lives for free on Google and other search engines, offering yet another way for candidates to discover and learn about your company through keyword searches.

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The 4 C’s of Recruitment Marketing, Part 3: Taking Action Through Job Content

Recruitics

So far in this blog series, we’ve shown you how to orient yourself to think of recruitment as marketing and we’ve shown you how the marketing basics can best be applied to talent acquisition. The quickest way to start doing recruitment marketing is to begin with your job content.

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SEO Doesn’t Matter for Talent Acquisition

Recruiting Blogs

TLDR: SEO doesn’t drive applicants in a significant way, even for Fortune 500 companies who have invested in SEO, because it’s impossible to beat job boards for the vast majority of queries. Last week I was day dreaming and, as sometimes happens, I started to think about talent acquisition (don’t judge me).

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9 Talent Acquisition Tips For Startups

McQuiag

Big corporations have a lot of resources and can afford very specific silos in terms of roles, so that you have one person who manages one element of SEO or Google AdWords -- and while they of course collaborate with others, that is their specific lane and line of sight. Pro-tip: Attract great candidates with these startup incentives.

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How to Tell the Difference Between Employer Branding and Recruitment Marketing

SmartRecruiters

In response, businesses are moving away from traditional methods of candidate attraction (public job boards, cold outreach) in favor of more employer brand-focused efforts that target talent before they apply. What is Recruitment Marketing? Another recruitment marketing strategy that goes largely underused is employee referrals.