Free and Low-Cost Recruitment Marketing Strategies that Work

Rally Recruitment Marketing

January is usually a time for planning our Recruitment Marketing strategies to support hiring goals for the year ahead. That’s the rollercoaster of a start-up, but it’s also typical of marketing, which always seems to get cut when times are tough.

Free and Low-Cost Recruitment Marketing Strategies that Work

Rally Recruitment Marketing

January is usually a time for planning our Recruitment Marketing strategies to support hiring goals for the year ahead. That’s the rollercoaster of a start-up, but it’s also typical of marketing, which always seems to get cut when times are tough.

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How to Partner with Marketing to Achieve Your Recruitment Marketing Goals

Rally Recruitment Marketing

This is the last post of my 3-part “New to Recruitment Marketing” blog series! In part two, I talked about how a great employee experience (EX) matters to Recruitment Marketing and how to partner with your Human Resources team to influence and create a stronger EX.

How to Partner with Marketing to Achieve Your Recruitment Marketing Goals

Rally Recruitment Marketing

This is the last post of my 3-part “New to Recruitment Marketing” blog series! In part two, I talked about how a great employee experience (EX) matters to Recruitment Marketing and how to partner with your Human Resources team to influence and create a stronger EX.

9 Talent Acquisition Tips For Startups

McQuiag

But when it's time to grow your team and bring on new staff, startups can face an uphill battle for great talent. So if you can’t necessarily compete on money, what are the main talent acquisition tips to consider if you’re just starting up? Use talent networks consistently.

2021 Outlook of Recruitment Marketing Agencies

Rally Recruitment Marketing

The past year has changed a lot of industries and disciplines, and Recruitment Marketing is no exception. While some employers were forced to slow down their recruiting efforts, others saw a surge in hiring and required new marketing strategies to attract talent.

How to: Use Recruitment Marketing like a Fortune 500 Company

Social Talent

You are going to be hearing a lot about recruitment marketing in 2016. In fact, they are technically a recruiter’s consumers. And the only way you’re going to convince them of all that, is with recruitment marketing. What is Recruitment Marketing? A recruiter’s job is to convert applicants into hires. Recruitment marketing is what helps you do that by enabling you to build pipelines of interested and qualified candidates.

SEO Doesn’t Matter for Talent Acquisition

Recruiting Blogs

TLDR: SEO doesn’t drive applicants in a significant way, even for Fortune 500 companies who have invested in SEO, because it’s impossible to beat job boards for the vast majority of queries. Last week I was day dreaming and, as sometimes happens, I started to think about talent acquisition (don’t judge me). Ok, so Indeed is a multi billion dollar enterprise value company that specializes in SEO and capturing high intent job seeker traffic.

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5 Key Components of High Performance Recruitment Marketing

SmashFly

This post is inspired by the new Research Brief by Brandon Hall Group’s Kyle Lagunas, “5 Key Components of High Performance Recruitment Marketing.” Creating a High Performance Recruitment Marketing Strategy. The real question to be answered is what elements truly make recruitment marketing an integral part of your talent acquisition strategy? These elements include: Content Marketing. Social Media Marketing.

The 4 C’s of Recruitment Marketing, Part 3: Taking Action Through Job Content

Recruitics

So far in this blog series, we’ve shown you how to orient yourself to think of recruitment as marketing and we’ve shown you how the marketing basics can best be applied to talent acquisition. Understanding how to adopt this marketing mentality is step one to performing proactive recruitment that drives business, but a mentality alone won’t get you to where you want to be.

Connect Your Recruitment Marketing to Your Employer Brand

Brandon Hall

Recruitment marketing has traditionally been the first step in eliciting interest in potential candidates for companies seeking to hire new employees. However, in the last year or so there has been an increased interest in using recruitment marketing to increase interest in possible employment and as a way to strengthen the employer brand through the tools and techniques used to reach out to candidates. Yet, there is a lag in recruitment marketing’s evolution.

Leverage Employee Generated Content to Help Your Employer Brand

Rally Recruitment Marketing

Rally note: Want to learn even more about how to use EGC to support your talent acquisition and Recruitment Marketing strategy? According to Symphony Talent, 23% of the Fortune 500 host a careers blog. Employer Branding Recruitment Marketing

What Brandon Hall Group’s new report tells us about high-performance Recruitment Marketing

SmashFly

Last week, we shared a new report from Brandon Hall Group’s Kyle Lagunas on “Key Components of High-Performance Recruitment Marketing,” available for complimentary download here. The report has been very popular with our community, I think, because talent acquisition leaders are ready to take their Recruitment Marketing strategies to the next level.

The Surprising Way to Increase Careers Site Traffic

Rally Recruitment Marketing

In Recruitment Marketing, getting qualified candidates to apply to your roles is the name of the game. This is why having a recruitment marketer on your team is so important, because this is the stuff we can focus on! Employer Branding Recruitment Marketing

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How to Tell the Difference Between Employer Branding and Recruitment Marketing

SmartRecruiters

Both concepts are candidate-facing, but your company won’t reach top talent unless you integrate them with your overall TA strategy. In response, businesses are moving away from traditional methods of candidate attraction (public job boards, cold outreach) in favor of more employer brand-focused efforts that target talent before they apply. It’s important to note that employer branding serves as the foundation upon which an effective recruitment marketing strategy can be built.

Best Recruitment Marketing Articles of the Week 5.23.2016

SmashFly

Happy Friday everyone – it’s time to get our recruitment marketing on. Here are our favorite recruitment marketing resources as of late. Content of the Week SEO 101 for Talent Acquisition from SmashFly Technologies Understanding SEO isn’t as. Continue Reading → The post Best Recruitment Marketing Articles of the Week 5.23.2016 appeared first on SmashFly Blog. Recruitment Marketing

How to Apply Marketing Best Practices to Recruitment

Recruitics

In a candidate-driven jobs market, HR and talent acquisition professionals no longer have the upper-hand and therefore need to start selling their jobs to the best candidates. Thinking more like marketers, then, can greatly help HR and talent acquisition professionals in their efforts to attract the kinds of top talent that help organizations drive business. The post How to Apply Marketing Best Practices to Recruitment appeared first on Recruitics.

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10 Actionable Takeaways from the 2020 Job Seeker Nation Report

Rally Recruitment Marketing

Talent acquisition strategy is changing quickly as a result of COVID-19, as unemployment levels soar and remote work goes mainstream. But this doesn’t necessarily mean that it’s become an employer’s job market. Takeaway 4: SEO is a critical marketing strategy for recruiting.

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5 Benefits of Taking a Marketer’s Approach to Your Recruiting Strategy

JazzHR

Best-in-class recruiters know that the talent acquisition process starts long before a candidate lands on the job listing on their website. They put on the marketer’s thinking cap and harness tactical marketing initiatives to attract, engage and eventually convert top talent.

Recruitment marketing: fad or future? The expert review

Beamery

‘Treat your candidates like your customers’ Recruitment marketing is a multi-faceted approach with huge potential to transform the recruitment process. We’re beginning to mimic the personalised experience our marketing department gives potential customers. Forget offering cool perks, this is the best way to convert top talent from people interested to enthusiastic applicants. “Often said, recruiters are sales people.

Recruitment Marketing: Important or Illusion? The Complete Expert Review

Beamery

They care about what they hear about your company from friends, they listen to the twittering of social networks, they’re interested in intangibles like ‘culture’ and ‘brand’ Recruitment marketing has emerged as a multi-faceted approach to attract, convert and engage candidates. Marketing strategies can help recruiters improve the way they measure the hiring process, rethink their social recruitment strategies and rewrite their job descriptions.

The Recruiter’s Guide to Digital Marketing.

Recruiting Daily

This, if anything, should be good news for recruiters and the talent acquisition industry. But if the Royals can turn it around, even after 30 years of futility, trust me: there’s still hope for recruiters. The Farm System: Minor League Recruitment Marketing. But instead of making it happen, recruiters, it seems, would prefer to watch, and wonder, instead. And like batting in baseball, making contact is everything in recruiting.

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HR Tech Vendors Offering Discounts to Support Employers

Rally Recruitment Marketing

In addition, Talent Acquisition professionals at most organizations have been tasked with reworking their hiring process so that it can be delivered 100% remotely. We launched a no-cost recruitment advertising grant program to support finding talent to fill these essential roles.

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7 Essential Recruitment Marketing Tools (and How to Use Them)

Linkedin Talent Blog

That’s because I work in the world of recruitment marketing where my goal is to help companies use marketing strategies—think job ads, paid media, social media, etc.—to to attract top talent. It’s only by looking at data and results from each marketing activity that I can understand candidate behaviors and make decisions that will optimize what companies are investing in. Use URL tracking tags to easily see how each recruitment marketing activity is performing.

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What Brandon Hall Group’s new report tells us about high-performance Recruitment Marketing

SmashFly

Last week, we shared a new report from Brandon Hall Group’s Kyle Lagunas on “ Key Components of High-Performance Recruitment Marketing,” available for complimentary download here. The report has been very popular with our community, I think, because talent acquisition leaders are ready to take their Recruitment Marketing strategies to the next level. The report is packed with best practices that modern recruiting organizations can learn from.

Employer Branding Strategies from Working at Uber, WeWork and Autodesk

Ongig

Since then, Andrew has worked on the talent branding teams at WeWork, Uber and Autodesk. Talent Acquisition, Marketing? I think it’s a type of role that sits in between, as you rightly note, a whole bunch of different departments: marketing communications, internal communications, branding, talent acquisition, so it doesn’t really belong anywhere. Who’s doing your recruitment marketing? Recruitment strategies.

Recruit Forward: Why Landing Pages Are A Huge Missed Opportunity In Recruiting

Jibe

The source of that disconnect is search engine optimization, or SEO. The idea behind SEO is to connect users with what their searching for as efficiently as possible. While the web has matured on a whole in this area over the years, most of recruiting seems to have been left behind. In this episode of Recruit Forward, we’re going to talk about how you can get past that and modernize your presence on the web as an employer.

4 Undeniable Similarities Between Recruiting and Marketing

Jibe

In the past few years, we’ve heard a lot of people say, “recruiting is marketing.” While the main difference between recruiting and marketing is who the target is—buyers versus candidates—the list of similarities between the two disciplines is massive. That said, it’s no surprise we’ve seen lots of professionals in recent years move from marketing to recruiting roles, or to a hybrid role like “employer branding manager.”

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Top 100 HR and Recruitment Blogs [by Organic Traffic with Top 3 Articles Each]

Ongig

There are a ton of great HR/Recruitment blogs. Ongig, of course, has its own recruiting blog — you’re reading it right now! This includes general HR blogs, recruiting blogs, talent acquisition blogs, employer branding blogs and more. Recruiting Blog.

4 Major Challenges Marketing & Recruiting Share (and How to Overcome Them)

Jibe

People often claim that recruiting is digital marketing to some degree. The reason being, now that a vast majority of the candidate job search and application process takes place online, recruiters use many digital marketing tactics and strategies to meet them there. In this post we will discuss similarities among the challenges that they share—and how both marketers and recruiters can overcome them.

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Inbound and Down: How Hubspot Hacked Employer Branding.

Recruiting Daily

If you work in recruiting, there’s probably a good chance that while you’ve felt the effects of public relations (which is almost always collateral damage), you don’t have any real insight into what PR does on a day to day basis. Both professions play out largely in the shadows and in siloes, which might be the reason that in spite of their obvious congruence, there’s really limited mobility between the HR and PR functions, particularly in recruiting.

Which HR tool to invest in? ATS or Recruitment Marketing platform?

Recruiting Blogs

Talking with business owners, recruiters and other HR professionals, we have realized that many of them have the same two questions: “ Which recruiting tool should I buy? Recruitment Marketing software or ATS? ” Types of recruiting tools. Not every recruiting software is the same. Moreover, same types of recruiting software differ in their features and capabilities. Recruitment Marketing Software. Recruitment marketing is! .

Employer Branding Content: The Top 10 Topics Candidates Care About

Jibe

Most recruiting teams have branched into content in some respect. Talent acquisition is now coordinating employee-written testimonials, posting updates on social media, and even hiring writers, designers and videographers to produce stories about their employer brand. Recruiters focusing on content want to make sure the materials they produce have an impact. Employee/Recruiter Blogs (15.5%).

The Important Role Google Cloud Jobs API Plays in Google for Jobs

CKR Interactive

The first result when searching for a specific company will still be the career website, then the Google for Jobs search results box and then other results based on search engine optimization (SEO). So SEO will still be very relevant. Resources: Career Websites Job Seekers Candidate Experience career site hiring best practices job seekers recruitment marketing blog recruitment strategy Talent Acquisition

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Do We Lose the Human Element with Recruitment Automation?

SmashFly

The other day I read an interesting post by Ken Forrester on LinkedIn, “Recruitment Automation Is The New Headhunting” It elicited a lot of great comments, some positive and some skeptical, on the use of marketing automation tactics in recruiting. One belief that I want to address is the thought that recruitment automation would take the “human element” out of recruiting. How Has Automation Affected Sales and Marketing?

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Coca-Cola European Partners: Differentiating, Consolidating & Optimizing

CKR Interactive

And, while they are closely aligned from a business perspective – particularly when it comes to products and consumer marketing – they are different companies. Here’s what they had: Here’s what they needed: “CCEP is a complex business across multiple countries in Western Europe,” explains Jackie Hallums of CCEP’s Employer Brand and Talent Acquisition Centre of Excellence. “So, Attraction & Engagement Candidate Experience Employer Branding Recruitment Marketing

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Want to Recruit Better? Write Better Job Ads

CareerBuilder

Today’s recruiters have so much to do. I know that these more complex solutions are a boon to the recruiters that are working the phones (email?) today but it does seem to add some friction to the process and in doing so, add a touch of frustration to both the recruiter and the candidates they serve. Many are simple copy and paste jobs from the job requirements the recruiter receives from the hiring manager. Getting out-recruited and out-marketed by a rival?

You Asked, We Answered: 7 Questions Recruiters Have About Career Sites

Jibe

It wasn’t always the case that these recruiting assets were so high on the priority list, but things (especially on the candidate side of the equation) have changed drastically in a short period of time. And those employers that have taken the time to improve theirs are starting to reap the benefits from mobile recruiting, SEO, employer branding, candidate experience, and more. The virtual event was hosted by our SVP of Marketing, Ivan Casanova.

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What Is Inbound Recruiting? Here’s Everything You Need to Know

Jibe

Inbound recruiting is a methodology that uses digital marketing strategies to engage targeted groups of passive and active job seekers at different phases of the recruiting funnel. It combines elements of both employer branding and recruitment marketing to attract, nurture and convert candidates as well as to retain current employees. Inbound Recruiting Vs. Inbound Marketing – The Great Overlap. The job market has been no exception.

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Now Google Machine Learning Can Power Your Career Site (No, You’re Not Dreaming)

Jibe

For talent acquisition leaders who feel like they’ve been held captive by the limitations of their ATS, Google Cloud Jobs API is the key to your freedom—or rather, more qualified candidates that can find the right jobs faster on your career site. Talent acquisition leaders have been waiting for a simple solution to this challenge. We started with mobile, then moved to helping companies with SEO, recruitment marketing and most recently the entire career site.

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