How Inspire Brands drives talent to their global restaurant brands with CareerArc

How CareerArc became one of the top sources of traffic to Inspire Brands’ career sites

Back in 2019, our digital recruitment marketing strategy was lacking a critical component: social media. So we partnered with CareerArc to help us fill that gap. Our partnership with CareerArc has really allowed us to step into the social recruiting space in a meaningful way and it’s been a very easy lift for us.

Having an automated way to post each of the jobs that we have on our career sites has been invaluable. We have seven career sites (soon to be eight) across all of our brands, so for us to do that in any kind of manual way simply wouldn’t be feasible (hence our prior lack of social recruiting presence). Having those jobs automatically post from our career site to Facebook and Twitter has been huge. The job map has been incredibly helpful as well, as it provides another way candidates can find their preferred restaurant location and apply, and it generates a lot of apply clicks. CareerArc is one of the top sources of traffic to our career sites, so it certainly has been a fantastic solution for us from a recruitment marketing perspective.

From an employer brand standpoint, the content calendar has helped us schedule posts to go out through our social channels. This allows us to bolster our employer brand and support not only our company-owned locations, but also our franchisees as well.

Our partnership with CareerArc has been great for us and for our brands. And our CareerArc team, both our integration team as well as our customer success team, have truly been outstanding. They are knowledgeable, responsive, helpful—and I feel like that’s not always the case with every vendor partner. So I’d like to give a shout out to our CareerArc team because they are fantastic!