Should Recruitment Marketing Sit Under Marketing or Talent Acquisition?

Rally Recruitment Marketing

Who owns Recruitment Marketing? Where should it sit within your organization to be most effective: under Marketing or under Talent Acquisition? My Career Path: From HR to TA to Marketing. Recruitment Marketing under Talent Acquisition.

Exploring Recruitment Marketing and Talent Acquisition


If you’re looking to take your company’s recruitment strategies to the next level and demonstrate measurable improvements in your HR performance metrics, you’re likely taking a close look at your talent acquisition strategies.

What is Recruitment Marketing?


Recruitment marketing is a term that’s often used by talent acquisition experts, sophisticated recruitment marketers and industry thought leaders, but for many, this term remains a mystery. That’s because recruitment marketing is simply recruitment evolved.

Top 10 HR and Talent Acquisition Conferences to Attend in 2017


While the number of HR and talent acquisition conferences continues to climb, we’ve put together a roundup of 10 such events you’ll definitely not want to miss, as you plan for 2017. Top 10 HR and Talent Acquisition Conferences 2017.

Exploring The Differences Between Recruitment Marketing and Talent Acquisition


If you’re looking to take your company’s recruitment strategies to the next level and demonstrate measurable improvements in your HR performance metrics, you’re likely taking a close look at your recruitment marketing and talent acquisition strategies—but are you mistakenly treating these two separate entities as if they’re the same thing, or as the separate and. Recruitment Strategy recruitment marketing talent acquisition

How Recruitment Data and Analytics Supports Talent Acquisition


It’s no surprise that recruitment today primarily takes place online. And while this means recruiters no longer need to rely on sifting through filing cabinets and mountains of CVs to make a hire, it doesn’t necessarily mean that recruitment has gotten easier.

Top 5 Talent Acquisition Articles from 2018


In 2018, finding new and creative ways to attract and recruit talent became even more of a priority for talent acquisition teams than ever before. Recruitment marketing, predictive analytics, and HR tech including AI and chat bots were at the. Great Reads talent acquisition

Top UK Performance-Based Recruitment Marketing Channels


To succeed at recruitment marketing, HR and talent acquisition professionals need to find the right mix of job advertising methods such as free job postings, credits and performance-based advertising.

Maturity, Rigor, Complexity: The Need for Certification in Talent Acquisition


Imagine graduating from school with a degree in marketing only to find out that a significant portion of what you know is already outdated or inapplicable due to. The post Maturity, Rigor, Complexity: The Need for Certification in Talent Acquisition appeared first on SmashFly Blog. Recruitment Marketing recruitment marketing certification talent acquisition certification transform academy

Football Tips for Talent Acquisition

CKR Interactive

So, what does football have to do with talent acquisition and in particular, this game? There are four key lessons we can learn from football and translate to talent acquisition. You have a clean slate and you know the desired end result which typically is to attract, recruit and retain top talent. Pay your top talent. Welcome and immerse your top talent into your culture immediately.

Top HR and Talent Acquisition Conferences to Attend in the UK in 2017


For the UK’s HR and talent acquisition space, 2016 was a big year, and recruiters have seen a number of trends take over the space. For that reason, we’ve put together the following list of top HR and talent acquisition conferences to attend in the UK for 2017.

5 Trends That Will Impact Talent Acquisition in 2017


‘Tis the season to reflect on what happened this past year and ponder what lies ahead for Talent Acquisition in 2017. I can bet that as you sit and ponder this past year, there’s one key takeaway lingering from 2016’s year of recruiting – times are a changin’.

Recruiting is Still Marketing: The Innovator’s Dilemma for Talent Acquisition

Recruiting Daily

Recruiting is one of the toughest challenges facing businesses today. most talent acquisition pros are still mastering the marketing skills that […]. Blog Posts Featured News Recruitment Marketing AI Innovation Marketing matt singer Recruiting

6 Recruitment Marketing Trends Changing Talent Acquisition


You thought you knew recruitment marketing – but do you really? Continue Reading → The post 6 Recruitment Marketing Trends Changing Talent Acquisition appeared first on SmashFly Blog. Recruitment Marketing tracey parsons

Maximizing Your Recruitment Marketing with Programmatic

Proactive Talent

You can apply the same thought to recruitment advertising. Employers have vastly varying recruitment needs from the hard-to-fill nature of high-tech and medical science to the high volume hiring of retail, service workers and warehouse employees.

Who’s on Talent Acquisition Santa’s “Nice” List?


The Inbound Recruitment Marketing Good Boy. This good boy is staying on top of his inbound recruitment marketing game by making great content to share with candidates in the company’s talent pipeline. The Talent Acquisition Tech Stack Good Boy.

2 Common Questions Recruitment Marketing Analytics Can Help You Answer


And in 2017, that trend is continuing with 40 percent of global employers reporting talent shortages–the largest such reporting since 2006. While some might “post and pray,” the data-driven recruitment marketer asks themselves, “where can I get the most bang for my buck?”

4 Recruitment Marketing Trends to Watch in 2017


For Recruitics, it’s been a monster year. With that said, let’s look at four recruitment marketing trends to watch in 2017. Recruitment Marketing Trends to Watch in 2017. The post 4 Recruitment Marketing Trends to Watch in 2017 appeared first on Recruitics.

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Recruitment Marketing 101


Recruitment Marketing 101is an overview of different processes used for building and communicating organization's Employer Brand and Employee Value Proposition. The goal of every recruitment marketing element is to attract and hire top talent. Recruitment Marketin

5 Questions to Ask About Your Talent Acquisition Strategy


But thanks to a booming economy with record low unemployment, today’s hiring market is driven by the candidates themselves, making it critical for your organization to find ways of enticing top talent into joining your team. What is talent acquisition? Talent Acquisition

Best Talent Acquisition Articles 1.13.2017


Happy New Year all you talent acquisition powerhouses. The post Best Talent Acquisition Articles 1.13.2017 appeared first on SmashFly Blog. Industry What's Happening employee referrals recruitment marketing ideas talent acquisition articles thought leadershipTo add to your arsenal of tips, ideas and perspectives to make 2017 a better, stronger year, take a look.

3 Data-Driven Optimizations You Can Make to Be More Efficient in Talent Acquisition


As it becomes more important to attract high-quality talent without breaking the budget, HR and talent acquisition teams everywhere are looking for ways to better utilize their job data and analytics to make smarter decisions and to use their recruitment budgets more wisely.

Why Recruitment Marketing is a Must-Have

Undercover Recruiter

As part of our Undercover Recruiter Panel, we asked those in the know for their thoughts on some key questions that every recruitment leader and recruitment marketer needs to know. Recruiting Barclay Jones CRM Lisa Jones recruitment marketing UR panel

Recruitment Marketing Resolutions You’ll Want to Keep in 2017


But it got me to thinking, “if overindulgence during the holidays is the driving factor for many resolutions, then what would be the catalyst for making, and sticking to recruitment marketing resolutions?”. Recruitment Marketing Remorse. Recruitment Marketing is Hard.

What Kind of Recruitment Marketer Are You?


Like in marketing, each recruitment marketer has their own specific style and tool set. With that said, recruitment marketers generally fall into these four categories: The Analyst: This recruitment marketer is obsessed with numbers.

3 Ways to Supplement Recruitment Marketing With Social Media


In a recent post, we discussed why you should supplement recruitment marketing with social. So then, how should recruiters leverage this recruitment marketing tool? As we’ve mentioned before, recruitment marketing is a holistic approach to talent acquisition.

The First Step in Recruitment Marketing

Fistful of Talent

One of the hottest topics in Talent Acquisition is around the concept of Recruitment Marketing. The biggest problem most TA shops and leaders have with recruitment marketing is flat out, how do we get started? Most of this confusion comes from the theory that as recruiters we now need to start thinking like marketers. It used to be we needed to think like sales people, but no one likes salespeople, so now it marketers!

When Your Recruitment Marketing Agency Threatens You…

Good To Know

You reach out to an advisor, Continue Reading → Agency of Record Employment Branding HireClix Job Boards Recruitment Recruitment Marketing Recruitment Technology Talent Acquisition Technology Uncategorized Advertising marketingImagine this.

Why the Right Media Mix is Critical to Recruitment Marketing Success


Editor’s Note: The following blog post contains a case study which demonstrates how Recruitics was able to dramatically lower a client’s cost-per-applicant, while simultaneously growing their applicant volume at an unprecedented rate.

Media 305

The Candidates Are in Control: The New Age of Infinite Recruitment Marketing

ERE SourceCon

If you missed it, you should know that one of the underlying themes was “recruitment marketing is coming.” Google Google+ Human Resources Search Techniques Social Networking Social Sourcing & Recruiting Source the Web Sourcing Sourcing Function Talent Acquisition Featured

7 Tips to Reboot Your Recruitment Marketing Strategy in 2018


Recruitment marketing is an ever growing and evolving industry. Tip of the Week EVP Recruitment Marketing Talent Acquisition

How Google for Jobs is Breaking Talent Acquisition’s Biggest Pet Peeve

Fistful of Talent

I’ve spoken to some corporate talent acquisition leaders that are seeing up to a 60% shift in applicant traffic because of Google for Jobs. This is a major problem for corporate talent acquisition teams. Google says the same thing and says it’s one of the primary things candidates want to find on a posting, but corporate talent acquisition isn’t delivering. Okay, Google for Jobs in changing the world!!!

You’re Already “Doing” Recruitment Marketing


Aptitude Research Partners, a new HR Technology research firm founded by the highly respected team of Madeline Laurano and Mollie Lombardi, recently released a report called Talent Acquisition Systems 2016. recruitment marketing

How Recruitics is Providing Better Recruitment Marketing Solutions


But for Recruitics, we’re still rolling full steam ahead. We’re excited to get out to these events, talk about recruitment marketing best practices, and participate in a number of educational sessions.

Graduating to a Master’s in Recruitment Marketing


Recruitment marketing has rapidly evolved and grown from being a nice to have to a core talent acquisition function, as well as a necessity to build proactive pipelines of well-qualified candidates. Early adopters may have had one product for social recruiting, another system for email marketing, painstakingly difficult databases of “bought” candidates with extremely limited and out-of-date data -- yet a desire to do it all better.

Why You Should Supplement Recruitment Marketing with Social Media


It goes without saying that the recruitment landscape has changed dramatically over recent years. One such development in the space that has captivated recruiters is the use of social media in talent acquisition. Social media presents a unique tool to recruiters.

4 Talent Acquisition Predictions for 2019 and Beyond


Choice can empower people to make good decisions and feel positive about their workplace, helping to keep great employees and attract new talent. To attract top talent, offering unconventional schedules or the ability to work from home won’t just be a nice perk — it will become the norm.

10 Ways to Win with Recruitment Marketing

Glassdoor for Employers

Every employer, large or small, has a unique brand, mission and culture to employ in the never-ending war for talent. The post 10 Ways to Win with Recruitment Marketing appeared first on Glassdoor for Employers.

Best Talent Acquisition Articles 1.20.2017


Friday is here – and so is this roundup of the best talent acquisition articles we read this week. If you’re looking for industry trends, recruiting tips and. The post Best Talent Acquisition Articles 1.20.2017 appeared first on SmashFly Blog. Industry Recruitment Marketing What's Happening recruitment marketing report card

Why Do We Need Artificial Intelligence In Talent Acquisition?

Fistful of Talent

Ahead of the HR Technology Conference, we are seeing a bunch of new releases about artificial intelligence products for talent acquisition. in Talent Acquisition. Artificial intelligence would be unnecessary if sourcers and recruiters were rocking it out.