Rally Recruitment Marketing

4 Social Media Tips From the 2020 Rally Award Winners

Rally Recruitment Marketing

So you know that if you want your content to stand out, then you need to continually test and optimize your Recruitment Marketing approach on social media. The program features two award categories for social media: Best Use of Organic Social Media and Best Use of Paid Social Media.

Take Our Survey: Paid Social Media Advertising in Recruitment

Rally Recruitment Marketing

Marketers spend hundreds of billions of dollars on digital advertising each year, with social media platforms taking a huge share of the revenue. Some companies are also pausing their spending on Instagram as well as across social media channels.

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Solve These 7 Tough Social Media Ad Challenges

Rally Recruitment Marketing

Paid social media ads can be a great opportunity for recruitment marketers to increase employer brand awareness and build qualified talent pipelines. But we all know social media advertising can be super challenging!

Solve These 7 Tough Social Media Ad Challenges

Rally Recruitment Marketing

Paid social media ads can be a great opportunity for recruitment marketers to increase employer brand awareness and build qualified talent pipelines. But we all know social media advertising can be super challenging!

Employer Branding: Take Your Brand From 0 - 60

Speaker: Tiffany Lee, Head of Global Employer Brand, HomeAway

Tiffany Lee, Head of Global Employer Brand for HomeAway, will show you how to kick start your employer brand with tips you can implement today.

Solve These 7 Tough Social Media Ad Challenges

Rally Recruitment Marketing

Paid social media ads can be a great opportunity for recruitment marketers to increase employer brand awareness and build qualified talent pipelines. But we all know social media advertising can be super challenging!

Social Media Recruitment Strategies That Work

Rally Recruitment Marketing

Social media has become an increasingly valuable tool for job seekers when they’re looking for their next career opportunity. And social media recruiting strategies have become a key way for companies to find and connect with right-fit talent. But it takes a lot more than a social media profile for employers to use these platforms to their full advantage. So why exactly should social media be such a crucial part of your Recruitment Marketing plan?

RallyFwd May 5: Speakers Announced!

Rally Recruitment Marketing

Ways to leverage social media and digital channels to target the talent you need. Emily Rutt , Manager, Social Media & Community Management, Nestlé USA. Specialist, Employer Branding, Recruitment Marketing & Social, Brother USA. Hi, Rally community!

5 Ways Companies Are Celebrating International Women’s Day 2021

Rally Recruitment Marketing

Snap a #ChooseToChallenge photo for social media. You can then share the photos on your company’s social media pages, as well as submit your team’s photos to IWD to be featured on their socials. Netflix: Social media takeovers.

5 Pain Points In Your Candidate Experience (And How To Improve Them!)

Rally Recruitment Marketing

Commenting on a social post or ad. Following your company on social. Pain point #3: Your response to comments on social media. Comments left on social media posts and social media ads are a common way for candidates to first interact with your organization.

Employer Branding: Using Social Media to Boost your Brand

Speaker: Audra Knight, Recruitment Operations Manager, Tenable

Social Media is a powerful way to boost your brand. In this webinar, Audra Knight, Recruitment Operations Manager at Tenable, will help you optimize your company presence on the big three – Facebook, LinkedIn and Twitter. She will also cover what channels and social content work for each stage of the inbound recruitment funnel.

Top 10 Recruitment Marketing Blog Posts of 2020

Rally Recruitment Marketing

And in our blog posts we cover many different topics — from candidate experience to social media strategies to diversity and inclusion to recruitment automation tools — everything you need to learn new strategies and skills.

[Video] The Content That Matters to Candidates in 2021

Rally Recruitment Marketing

That’s a lot of pressure to create employee stories, videos, blogs and social media posts — week after week!

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Congratulations to the 2021 Rally® Award Winners

Rally Recruitment Marketing

Best Careers Social Media. The Best Careers Social Media award recognizes a developed social media presence that not only rivals what a top marketing team could do, but that also serves as a leading source of top-tier talent. .

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The Evolution of Recruitment Marketing: What’s Changed and What’s Coming Next

Rally Recruitment Marketing

In the past year, our work has changed even more drastically, as a result of the pandemic and in response to social injustice. Recruitment Marketing has changed a lot over the past decade.

The Talent War: Are You In It to Win It?

Speaker: Caroline Vernon, Director of Sales, CareerArc

With the labor market growing more competitive, and a global skills shortage looming ahead, candidate experience is, and will continue to be, a key battleground for top talent. For the past decade, social media and employer review sites have granted the workforce unprecedented influence in shaping employment brand, with the ability to change brand sentiment in real-time. As the labor market tightened, employer reputation became more critical to recruiting and retaining the best employees, and naturally the candidate experience companies delivered had come under more scrutiny from discerning applicants.

3 Experts Help You Master Recruitment Marketing Analytics

Rally Recruitment Marketing

Our experts taught us how to understand Recruitment Marketing analytics, from paid social media ads to programmatic job advertising. Build a strong foundation to get the right data from your paid social media ads.

12 Tools to Boost Your Employee Advocacy Program

Rally Recruitment Marketing

This can look like an employee re-sharing content from your corporate social media channels, sharing their own content about your organization or recommending your organization as a great place to work. Bambu by Sprout Social. Bambu by Sprout Social.

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Recruitment Marketing in APAC: What’s Different and What’s the Same?

Rally Recruitment Marketing

4 – Most of the popular global social media platforms are effective for Recruitment Marketing in APAC. We leverage social media channels like LinkedIn, Twitter, Instagram, Facebook and YouTube.

Let’s RallyFwd for Change on May 5

Rally Recruitment Marketing

This will surely increase recruitment advertising costs and will require us to embrace new approaches to Recruitment Marketing, like digital marketing, content marketing, social media marketing and programmatic job advertising.

Winning An Unfair Share of Elite Talent: Recruiting Resolutions in 2018

Speaker: Jordan Burton, Founder of Burton Advisors LLC

How email and social media can supercharge your lead generation strategies. The difference between “good” and “great” could not possibly be larger when it comes to talent.

3 Ways to Use TikTok to Boost Your Employer Brand

Rally Recruitment Marketing

2 to learn how to turn your employee brand ambassadors into employee creators on TikTok and other social platforms. Before we get started, however, let’s cover some TikTok basics and dive a little deeper into why you might consider adding TikTok as an additional channel in your social lineup.

The #1 Priority for Recruitment Marketing in 2021

Rally Recruitment Marketing

That you can create engaging content to attract talent on social media? 2021 is here with so much to be hopeful for, and yet there are still many unknowns ahead.

5 Ways to Build an Effective Employee Advocacy Program

Rally Recruitment Marketing

Ideally, you want your employees supporting this critical work by shouting it from the (digital) rooftops of their social media accounts. At Booz Allen , we established “Get Social,” a fun and simple social media employee advocacy program.

3 Things Rally Award Winners Have in Common

Rally Recruitment Marketing

Show the compelling examples of your work, including screenshots or files or links to webpages or social media sites. Hey, Rally community!

Recruitment Marketing: More Than Revamping Your Career Sites

Speaker: Matt Alder, Host & Producer, The Recruiting Future Podcast.

Talent acquisition functions are fixated on developing an authentic employer brand. However, that's not the be-all and end-all. When it comes to attracting candidates, you need to have targeted recruitment content at every stage of the candidate journey where they may interact with your company - your careers page, job descriptions, and social media.Join Matt Alder, Producer and Host of The Recruiting Future Podcast, to learn how to refresh your recruitment marketing efforts and set yourself apart from competitors.

Offboarding: The Best Last Impression of Your Employer Brand

Rally Recruitment Marketing

Teach managers and team members how to write LinkedIn recommendations (as long as this is not against your social media policy). Hi, Rally community!

Winning Recruitment Marketing Campaign for Diversity, Inclusion & Belonging

Rally Recruitment Marketing

To do this, we circulated our Recruitment Marketing campaign across our careers landing page, owned social media channels ( TE Careers Facebook , TE Careers Twitter , Instagram , LinkedIn and YouTube ), paid social media and on our internal TE communications channel.

How First Solar Energized their Recruitment Marketing Content

Rally Recruitment Marketing

With social distancing in place and staying healthy at the top of our priorities, we want to show that we’re doing our best to protect our workforce’s health. We then request permission to share some of these comments as testimonials across social media.

Coronavirus: Should Your Recruitment Marketing Change in a Crisis?

Rally Recruitment Marketing

You’ve spent years building your employer brand and giving it an authentic voice through content and social media. Every ad, video, blog, email, text, chat and social post should be viewed through a new lens of situational awareness and empathy.

Don't Let Them Leave Mad - Offboarding with Empathy

Speaker: Caroline Vernon, Director of Sales, CareerArc

Layoff. Reduction in force. Termination. Separation. Dismissal. Redundancy. Reorganization. No matter what you call it, no human resources manager enjoys the process of letting people go from the organization. Informing employees they are losing their job is a difficult and stressful task. For the interaction between the employee and the manager or supervisor to go smoothly as possible, careful preparation, planning and effective communication are the most important elements. Proactively planning for a layoff can save an organization thousands of dollars from the cost heavy burden of talent loss.

How I Landed My Dream Recruitment Marketing Job at Hubspot

Rally Recruitment Marketing

My name is Lauren Murray and I’m an Employer Brand Specialist with HubSpot , specializing in content strategy for our HubSpot Life social media channels. My role there consisted of building out their global social media strategy. Hi, Rally community!

The Complete List of 2021 Recruiting and Recruitment Marketing Conferences

Rally Recruitment Marketing

Each conference is packed with expert guidance on Recruitment Marketing topics along with first-hand strategies and tactics that leverage social media and digital marketing to attract, engage and recruit talent.

How to Present Your Recruitment Marketing Campaign (Template Included!)

Rally Recruitment Marketing

We will leverage previous investments to build awareness of our employer brand by using sponsored social media posts to target our current followers, presenting them with relevant job ads that drive them to apply.

7 Actions Employers Must Take Now for Racial Equality

Rally Recruitment Marketing

It’s similar to other groups like the LGBTQ community or working parents—people who identify as part of these groups are looking at your social media channels, your corporate website, your job descriptions and your careers site for more than your EEOC statement.

Big Brother In The Office

Speaker: Jim Stroud, Recruiting & Talent Acquisition Expert

Companies have started adapting their hiring practices to better understand their candidates. We are now seeing advanced technologies that monitor the emotional fitness of their workers, AI scanning the faces of candidates to see if they are telling the truth, and even employees getting microchipped. Join recruiting expert Jim Stroud in this SHRM Approved webinar as he discusses how technology is affecting all aspects of the workplace.

Congratulations to Our Rally Awards 2020 Winners

Rally Recruitment Marketing

We presented 13 categories showcasing the use of digital marketing and social media strategies which are now essential to attract, engage and recruit talent. Best Use of Paid Social Media. Best Use of Organic Social Media. Best Social Careers Channel.

3 Steps to Create a Digital Job Advertising Strategy

Rally Recruitment Marketing

Using paid social media and programmatic job advertising are effective ways to create a digital Recruitment Marketing strategy. When creating a job advertising strategy, you’ll want to consider using a mix of social media (e.g. Social media.

The Surprising Way to Increase Careers Site Traffic

Rally Recruitment Marketing

What about social media? When I joined the Recruitment Marketing team as the Social Strategist in 2018, my first stop was my best friend in digital marketing, Google Analytics. Relying on social media to increase careers site traffic.

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Candidate Nurture for $0 Budget: How Talbot’s Did It

Rally Recruitment Marketing

You might entice people to sign up through top-of-funnel Recruitment Marketing activities like social media posts, or by asking them to join your talent network when they apply for a job. Making a career change is a big decision.

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Hard to Hire: Third-Party Recruiting & the State of Talent Acquisition Report

in technology solutions, or social media. 51% Social media platforms can be used for. AS SOURCE 49% SOCIAL. MEDIA 51% IMPROVE BRANDING. NETWORK71 % PAID SOCIAL MEDIA ADS. THAN SOCIAL. MEDIA) FREE SOCIAL. MEDIA ADS.