Rally Recruitment Marketing

4 Social Media Tips From the 2020 Rally Award Winners

Rally Recruitment Marketing

So you know that if you want your content to stand out, then you need to continually test and optimize your Recruitment Marketing approach on social media. The program features two award categories for social media: Best Use of Organic Social Media and Best Use of Paid Social Media.

What Does an Award-Winning Careers Social Media Presence Look Like?

Rally Recruitment Marketing

In this year’s Jobvite Job Seeker Nation Report , 33% of candidates said they get their information about a company’s culture through the employer’s social media accounts. Simple: enhance your social media presence. . Recruitment Marketing Social Recruiting

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Take Our Survey: Paid Social Media Advertising in Recruitment

Rally Recruitment Marketing

Marketers spend hundreds of billions of dollars on digital advertising each year, with social media platforms taking a huge share of the revenue. Some companies are also pausing their spending on Instagram as well as across social media channels.

Solve These 7 Tough Social Media Ad Challenges

Rally Recruitment Marketing

Paid social media ads can be a great opportunity for recruitment marketers to increase employer brand awareness and build qualified talent pipelines. But we all know social media advertising can be super challenging!

Employer Branding: Take Your Brand From 0 - 60

Speaker: Tiffany Lee, Head of Global Employer Brand, HomeAway

Tiffany Lee, Head of Global Employer Brand for HomeAway, will show you how to kick start your employer brand with tips you can implement today.

Best Practice Examples of Employee Stories, from Rally Award Winners

Rally Recruitment Marketing

ADP , winner of the Best Social Careers Channel in the 2021 Rally Awards , is a great example of how to level up your social media through employee stories. in 3 months PetSmart saw their ambassadors increase their reach on social media by 67%! .

Solve These 7 Tough Social Media Ad Challenges

Rally Recruitment Marketing

Paid social media ads can be a great opportunity for recruitment marketers to increase employer brand awareness and build qualified talent pipelines. But we all know social media advertising can be super challenging!

5 Careers Blog Tips from Rally Award Winners

Rally Recruitment Marketing

Social media may be where a growing number of candidates are going to learn about your company, but Jobvite found that careers sites are still where the majority of candidates go to ultimately apply (second only to job boards).

Solve These 7 Tough Social Media Ad Challenges

Rally Recruitment Marketing

Paid social media ads can be a great opportunity for recruitment marketers to increase employer brand awareness and build qualified talent pipelines. But we all know social media advertising can be super challenging!

Social Media Holidays: The Ultimate List for Recruiting

Rally Recruitment Marketing

Many of these national days have become known as social media holidays, generating a tsunami of content from both individuals and companies to get in on the conversation. These social media holidays can also present practitioners with a prime opportunity to bring awareness to your employer brand, liven up your Recruitment Marketing content and encourage employee engagement. Social Media Holidays for Recruiting. Recruitment Marketing Social Recruiting

Employer Branding: Using Social Media to Boost your Brand

Speaker: Audra Knight, Recruitment Operations Manager, Tenable

Social Media is a powerful way to boost your brand. In this webinar, Audra Knight, Recruitment Operations Manager at Tenable, will help you optimize your company presence on the big three – Facebook, LinkedIn and Twitter. She will also cover what channels and social content work for each stage of the inbound recruitment funnel.

Social Media Recruitment Strategies That Work

Rally Recruitment Marketing

Social media has become an increasingly valuable tool for job seekers when they’re looking for their next career opportunity. And social media recruiting strategies have become a key way for companies to find and connect with right-fit talent. But it takes a lot more than a social media profile for employers to use these platforms to their full advantage. So why exactly should social media be such a crucial part of your Recruitment Marketing plan?

3 Ways to Empower Employees to Answer Candidates’ Questions

Rally Recruitment Marketing

You can start by reaching out to leaders with a strong social media presence already and encourage them to share their own experiences with their network.

Q&A with 2021 Recruitment Marketer of the Year, Kerry Noone

Rally Recruitment Marketing

Kerry: Options for connecting with candidates, I think, has been the biggest change that I’ve seen, especially on social media. In fact, @SodexoCareers is still the handle that they use across their careers social channels. .

How Cisco Built a Champion Team to Conquer Employer Branding on TikTok

Rally Recruitment Marketing

I’m the Social Media Manager for @WeAreCisco, and up until last year, TikTok wasn’t even on our radar. Cisco’s employer brand social media strategy for @WeAreCisco is focused on creating connections with potential talent through engagement with current employees.

The Talent War: Are You In It to Win It?

Speaker: Caroline Vernon, Director of Sales, CareerArc

With the labor market growing more competitive, and a global skills shortage looming ahead, candidate experience is, and will continue to be, a key battleground for top talent. For the past decade, social media and employer review sites have granted the workforce unprecedented influence in shaping employment brand, with the ability to change brand sentiment in real-time. As the labor market tightened, employer reputation became more critical to recruiting and retaining the best employees, and naturally the candidate experience companies delivered had come under more scrutiny from discerning applicants.

Q&A With Tony Prudente, Recruitment Marketing Rising Star

Rally Recruitment Marketing

The Rally Awards celebrate excellence in Recruitment Marketing and employer branding practices that attract and recruit talent through social and digital channels, as well as practitioners who have demonstrated how they’ve moved the needle to make a difference at their organization. .

6 Takeaways from Jobvite’s 2021 Job Seeker Nation Report

Rally Recruitment Marketing

The data suggests that job seekers get their information about an employer’s company culture through a combination of different platforms, including job boards or review sites (37%), social media (33%) and the employer’s website (32%).

12 Tools to Boost Your Employee Advocacy Program

Rally Recruitment Marketing

This can look like an employee re-sharing content from your corporate social media channels, sharing their own content about your organization or recommending your organization as a great place to work. Bambu by Sprout Social. Bambu by Sprout Social.

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Congratulations to the 2021 Rally® Award Winners

Rally Recruitment Marketing

Best Careers Social Media. The Best Careers Social Media award recognizes a developed social media presence that not only rivals what a top marketing team could do, but that also serves as a leading source of top-tier talent. .

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Winning An Unfair Share of Elite Talent: Recruiting Resolutions in 2018

Speaker: Jordan Burton, Founder of Burton Advisors LLC

How email and social media can supercharge your lead generation strategies. The difference between “good” and “great” could not possibly be larger when it comes to talent.

5 Ways Companies Are Celebrating International Women’s Day 2021

Rally Recruitment Marketing

Snap a #ChooseToChallenge photo for social media. You can then share the photos on your company’s social media pages, as well as submit your team’s photos to IWD to be featured on their socials. Netflix: Social media takeovers.

RallyFwd May 5: Speakers Announced!

Rally Recruitment Marketing

Ways to leverage social media and digital channels to target the talent you need. Emily Rutt , Manager, Social Media & Community Management, Nestlé USA. Specialist, Employer Branding, Recruitment Marketing & Social, Brother USA. Hi, Rally community!

Top 10 Recruitment Marketing Blog Posts of 2020

Rally Recruitment Marketing

And in our blog posts we cover many different topics — from candidate experience to social media strategies to diversity and inclusion to recruitment automation tools — everything you need to learn new strategies and skills.

Q&A With Tricia Day, Recruitment Marketing Rising Star

Rally Recruitment Marketing

The Rally Awards celebrate excellence in Recruitment Marketing and employer branding practices that attract and recruit talent through social and digital channels, as well as practitioners who have demonstrated how they’ve moved the needle to make a difference at their organization.

Recruitment Marketing: More Than Revamping Your Career Sites

Speaker: Matt Alder, Host & Producer, The Recruiting Future Podcast.

Talent acquisition functions are fixated on developing an authentic employer brand. However, that's not the be-all and end-all. When it comes to attracting candidates, you need to have targeted recruitment content at every stage of the candidate journey where they may interact with your company - your careers page, job descriptions, and social media.Join Matt Alder, Producer and Host of The Recruiting Future Podcast, to learn how to refresh your recruitment marketing efforts and set yourself apart from competitors.

5 Pain Points In Your Candidate Experience (And How To Improve Them!)

Rally Recruitment Marketing

Commenting on a social post or ad. Following your company on social. Pain point #3: Your response to comments on social media. Comments left on social media posts and social media ads are a common way for candidates to first interact with your organization.

Leverage Employee Generated Content to Help Your Employer Brand

Rally Recruitment Marketing

Having witnessed major social and economic changes, candidates want to know exactly what they’re signing up for in applying for a job at your organization. . Integrated social feeds using your #lifeat hashtag. Social media.

[Video] The Content That Matters to Candidates in 2021

Rally Recruitment Marketing

That’s a lot of pressure to create employee stories, videos, blogs and social media posts — week after week!

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The Evolution of Recruitment Marketing: What’s Changed and What’s Coming Next

Rally Recruitment Marketing

In the past year, our work has changed even more drastically, as a result of the pandemic and in response to social injustice. Recruitment Marketing has changed a lot over the past decade.

Don't Let Them Leave Mad - Offboarding with Empathy

Speaker: Caroline Vernon, Director of Sales, CareerArc

Layoff. Reduction in force. Termination. Separation. Dismissal. Redundancy. Reorganization. No matter what you call it, no human resources manager enjoys the process of letting people go from the organization. Informing employees they are losing their job is a difficult and stressful task. For the interaction between the employee and the manager or supervisor to go smoothly as possible, careful preparation, planning and effective communication are the most important elements. Proactively planning for a layoff can save an organization thousands of dollars from the cost heavy burden of talent loss.

Recruitment Marketing in APAC: What’s Different and What’s the Same?

Rally Recruitment Marketing

4 – Most of the popular global social media platforms are effective for Recruitment Marketing in APAC. We leverage social media channels like LinkedIn, Twitter, Instagram, Facebook and YouTube.

5 Channels You Need to Recruit Gen Z Talent

Rally Recruitment Marketing

We learned that Gen Z are using new social media platforms and paying attention to different content, requiring a fresh look at talent acquisition and Recruitment Marketing strategy.

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3 Experts Help You Master Recruitment Marketing Analytics

Rally Recruitment Marketing

Our experts taught us how to understand Recruitment Marketing analytics, from paid social media ads to programmatic job advertising. Build a strong foundation to get the right data from your paid social media ads.

3 Takeaways from the 2021 CareerArc Future of Recruitment Study

Rally Recruitment Marketing

So be sure to promote your efforts across each touchpoint of the candidate journey including job postings, employer review sites, social media and your careers site. . Takeaway #2: Social media is growing as a top source for employer brand content.

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Big Brother In The Office

Speaker: Jim Stroud, Recruiting & Talent Acquisition Expert

Companies have started adapting their hiring practices to better understand their candidates. We are now seeing advanced technologies that monitor the emotional fitness of their workers, AI scanning the faces of candidates to see if they are telling the truth, and even employees getting microchipped. Join recruiting expert Jim Stroud in this SHRM Approved webinar as he discusses how technology is affecting all aspects of the workplace.

6 Takeaways From RallyFwd to Evolve Your Recruiting and Recruiting Marketing Strategy

Rally Recruitment Marketing

What employer brand content are they sharing on social? Emily Rutt, Manager, Social Media & Community Management, Nestle? One of the panelists, Emily Rutt, shared that amidst social distancing, Nestle?

3 Ways to Use TikTok to Boost Your Employer Brand

Rally Recruitment Marketing

2 to learn how to turn your employee brand ambassadors into employee creators on TikTok and other social platforms. Before we get started, however, let’s cover some TikTok basics and dive a little deeper into why you might consider adding TikTok as an additional channel in your social lineup.

Let’s RallyFwd for Change on May 5

Rally Recruitment Marketing

This will surely increase recruitment advertising costs and will require us to embrace new approaches to Recruitment Marketing, like digital marketing, content marketing, social media marketing and programmatic job advertising.

The #1 Priority for Recruitment Marketing in 2021

Rally Recruitment Marketing

That you can create engaging content to attract talent on social media? 2021 is here with so much to be hopeful for, and yet there are still many unknowns ahead.

Hard to Hire: Third-Party Recruiting & the State of Talent Acquisition Report

in technology solutions, or social media. 51% Social media platforms can be used for. AS SOURCE 49% SOCIAL. MEDIA 51% IMPROVE BRANDING. NETWORK71 % PAID SOCIAL MEDIA ADS. THAN SOCIAL. MEDIA) FREE SOCIAL. MEDIA ADS.