Rally Recruitment Marketing

4 Social Media Tips From the 2020 Rally Award Winners

Rally Recruitment Marketing

So you know that if you want your content to stand out, then you need to continually test and optimize your Recruitment Marketing approach on social media. The program features two award categories for social media: Best Use of Organic Social Media and Best Use of Paid Social Media.

Solve These 7 Tough Social Media Ad Challenges

Rally Recruitment Marketing

Paid social media ads can be a great opportunity for recruitment marketers to increase employer brand awareness and build qualified talent pipelines. But we all know social media advertising can be super challenging!

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Take Our Survey: Paid Social Media Advertising in Recruitment

Rally Recruitment Marketing

Marketers spend hundreds of billions of dollars on digital advertising each year, with social media platforms taking a huge share of the revenue. Some companies are also pausing their spending on Instagram as well as across social media channels. Would you please tell us Yes or No, do you use paid social media advertising in recruitment?

Social Media Recruitment Strategies That Work

Rally Recruitment Marketing

Social media has become an increasingly valuable tool for job seekers when they’re looking for their next career opportunity. And social media recruiting strategies have become a key way for companies to find and connect with right-fit talent. But it takes a lot more than a social media profile for employers to use these platforms to their full advantage. So why exactly should social media be such a crucial part of your Recruitment Marketing plan?

Employer Branding: Take Your Brand From 0 - 60

Speaker: Tiffany Lee, Head of Global Employer Brand, HomeAway

Tiffany Lee, Head of Global Employer Brand for HomeAway, will show you how to kick start your employer brand with tips you can implement today.

Recruitment Marketing in APAC: What’s Different and What’s the Same?

Rally Recruitment Marketing

4 – Most of the popular global social media platforms are effective for Recruitment Marketing in APAC. We leverage social media channels like LinkedIn, Twitter, Instagram, Facebook and YouTube.

Social Media Holidays: The Ultimate List for Recruiting

Rally Recruitment Marketing

Many of these national days have become known as social media holidays, generating a tsunami of content from both individuals and companies to get in on the conversation. These social media holidays can also present practitioners with a prime opportunity to bring awareness to your employer brand, liven up your Recruitment Marketing content and encourage employee engagement. Social Media Holidays for Recruiting. Recruitment Marketing Social Recruiting

Top 10 Recruitment Marketing Blog Posts of 2020

Rally Recruitment Marketing

And in our blog posts we cover many different topics — from candidate experience to social media strategies to diversity and inclusion to recruitment automation tools — everything you need to learn new strategies and skills.

Solve These 7 Tough Social Media Ad Challenges

Rally Recruitment Marketing

Paid social media ads can be a great opportunity for recruitment marketers to increase employer brand awareness and build qualified talent pipelines. But we all know social media advertising can be super challenging! But, before jumping into the list of challenges I’ve observed and solutions I’d recommend, you might be wondering what qualifies me to be sitting here writing this blog post about paid social media ads.

Solve These 7 Tough Social Media Ad Challenges

Rally Recruitment Marketing

Paid social media ads can be a great opportunity for recruitment marketers to increase employer brand awareness and build qualified talent pipelines. But we all know social media advertising can be super challenging! But, before jumping into the list of challenges I’ve observed and solutions I’d recommend, you might be wondering what qualifies me to be sitting here writing this blog post about paid social media ads.

Employer Branding: Using Social Media to Boost your Brand

Speaker: Audra Knight, Recruitment Operations Manager, Tenable

Social Media is a powerful way to boost your brand. In this webinar, Audra Knight, Recruitment Operations Manager at Tenable, will help you optimize your company presence on the big three – Facebook, LinkedIn and Twitter. She will also cover what channels and social content work for each stage of the inbound recruitment funnel.

The Complete List of 2021 Recruiting and Recruitment Marketing Conferences

Rally Recruitment Marketing

Each conference is packed with expert guidance on Recruitment Marketing topics along with first-hand strategies and tactics that leverage social media and digital marketing to attract, engage and recruit talent.

3 Things Rally Award Winners Have in Common

Rally Recruitment Marketing

Show the compelling examples of your work, including screenshots or files or links to webpages or social media sites. Hey, Rally community!

How I Landed My Dream Recruitment Marketing Job at Hubspot

Rally Recruitment Marketing

My name is Lauren Murray and I’m an Employer Brand Specialist with HubSpot , specializing in content strategy for our HubSpot Life social media channels. My role there consisted of building out their global social media strategy. Hi, Rally community!

5 Ways to Build an Effective Employee Advocacy Program

Rally Recruitment Marketing

Ideally, you want your employees supporting this critical work by shouting it from the (digital) rooftops of their social media accounts. At Booz Allen , we established “Get Social,” a fun and simple social media employee advocacy program.

The Talent War: Are You In It to Win It?

Speaker: Caroline Vernon, Director of Sales, CareerArc

With the labor market growing more competitive, and a global skills shortage looming ahead, candidate experience is, and will continue to be, a key battleground for top talent. For the past decade, social media and employer review sites have granted the workforce unprecedented influence in shaping employment brand, with the ability to change brand sentiment in real-time. As the labor market tightened, employer reputation became more critical to recruiting and retaining the best employees, and naturally the candidate experience companies delivered had come under more scrutiny from discerning applicants.

10 Pro Tips to Create a Stand-out Rally Awards Submission

Rally Recruitment Marketing

Sunnie created a strategy to capture employee stories and video content (partnering with Stories Inc. ), which was then activated across landing pages, social media and campus recruitment presentations. To amplify their content, they produced 2,349 social posts.

How to Present Your Recruitment Marketing Campaign (Template Included!)

Rally Recruitment Marketing

We will leverage previous investments to build awareness of our employer brand by using sponsored social media posts to target our current followers, presenting them with relevant job ads that drive them to apply.

Winning Recruitment Marketing Campaign for Diversity, Inclusion & Belonging

Rally Recruitment Marketing

To do this, we circulated our Recruitment Marketing campaign across our careers landing page, owned social media channels ( TE Careers Facebook , TE Careers Twitter , Instagram , LinkedIn and YouTube ), paid social media and on our internal TE communications channel.

Free and Low-Cost Recruitment Marketing Strategies that Work

Rally Recruitment Marketing

because you can sprinkle them across all your recruiting channels — on your careers site, Glassdoor profile, social media feeds and email newsletters! January is usually a time for planning our Recruitment Marketing strategies to support hiring goals for the year ahead.

Winning An Unfair Share of Elite Talent: Recruiting Resolutions in 2018

Speaker: Jordan Burton, Founder of Burton Advisors LLC

How email and social media can supercharge your lead generation strategies. The difference between “good” and “great” could not possibly be larger when it comes to talent.

How to Use Instagram to Attract & Engage Campus Talent

Rally Recruitment Marketing

BMO encourages interns to post about their experiences on social media. To execute on this content strategy, we created a campus influencer program composed of our social media savvy interns and co-ops. From there, we layer in social media theme days.

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3 Steps to Create a Digital Job Advertising Strategy

Rally Recruitment Marketing

Using paid social media and programmatic job advertising are effective ways to create a digital Recruitment Marketing strategy. When creating a job advertising strategy, you’ll want to consider using a mix of social media (e.g. Social media.

Candidate Nurture for $0 Budget: How Talbot’s Did It

Rally Recruitment Marketing

You might entice people to sign up through top-of-funnel Recruitment Marketing activities like social media posts, or by asking them to join your talent network when they apply for a job. Making a career change is a big decision.

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The #1 Priority for Recruitment Marketing in 2021

Rally Recruitment Marketing

That you can create engaging content to attract talent on social media? 2021 is here with so much to be hopeful for, and yet there are still many unknowns ahead.

Recruitment Marketing: More Than Revamping Your Career Sites

Speaker: Matt Alder, Host & Producer, The Recruiting Future Podcast.

Talent acquisition functions are fixated on developing an authentic employer brand. However, that's not the be-all and end-all. When it comes to attracting candidates, you need to have targeted recruitment content at every stage of the candidate journey where they may interact with your company - your careers page, job descriptions, and social media.Join Matt Alder, Producer and Host of The Recruiting Future Podcast, to learn how to refresh your recruitment marketing efforts and set yourself apart from competitors.

Using Employee Wellness Programs to Attract Talent

Rally Recruitment Marketing

Many employers, like Dream Unlimited, share information about their employee wellness programs on social media. As you know, one of the more effective ways to reach candidates is through social media.

3 Reasons Why Startups Should Invest in Recruitment Marketing

Rally Recruitment Marketing

Conversely, companies who took care of their employees during the time of crisis saw increases in social media engagement and positive brand sentiment — enabling them to capitalize on all the good PR. .

The Surprising Way to Increase Careers Site Traffic

Rally Recruitment Marketing

What about social media? When I joined the Recruitment Marketing team as the Social Strategist in 2018, my first stop was my best friend in digital marketing, Google Analytics. Relying on social media to increase careers site traffic.

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How to Build a Talent Community on LinkedIn

Rally Recruitment Marketing

According to Sprout Social , 40% of marketers view private communities as a top social trend to prioritize in 2020. Well, to start, there’s lots of competition on social media, so it’s becoming more challenging to get your content in front of relevant audiences.

Don't Let Them Leave Mad - Offboarding with Empathy

Speaker: Caroline Vernon, Director of Sales, CareerArc

Layoff. Reduction in force. Termination. Separation. Dismissal. Redundancy. Reorganization. No matter what you call it, no human resources manager enjoys the process of letting people go from the organization. Informing employees they are losing their job is a difficult and stressful task. For the interaction between the employee and the manager or supervisor to go smoothly as possible, careful preparation, planning and effective communication are the most important elements. Proactively planning for a layoff can save an organization thousands of dollars from the cost heavy burden of talent loss.

Free and Low-Cost Recruitment Marketing Strategies that Work

Rally Recruitment Marketing

The great part of this approach is that once you have employee stories you can sprinkle them anywhere — on your careers site, Glassdoor profile, social media feeds, and email newsletters!

3 Ways to Use TikTok to Boost Your Employer Brand

Rally Recruitment Marketing

2 to learn how to turn your employee brand ambassadors into employee creators on TikTok and other social platforms. Before we get started, however, let’s cover some TikTok basics and dive a little deeper into why you might consider adding TikTok as an additional channel in your social lineup.

5 Virtual Recruiting Event Ideas to Attract and Engage Candidates

Rally Recruitment Marketing

Rally note: this is also great content that can be repurposed into an FAQ page, careers blog or Recruitment Marketing campaign on social media. Recruiting events are a tried and true method to attract talent to your organization and build brand awareness.

4 Expert Takes on Employer Branding for Executive Recruiting

Rally Recruitment Marketing

Our brand and social marketing is almost as important as the client we are representing, as the candidate will take a look at ML6 and come to a conclusion about us based on how our brand is portrayed.

Big Brother In The Office

Speaker: Jim Stroud, Recruiting & Talent Acquisition Expert

Companies have started adapting their hiring practices to better understand their candidates. We are now seeing advanced technologies that monitor the emotional fitness of their workers, AI scanning the faces of candidates to see if they are telling the truth, and even employees getting microchipped. Join recruiting expert Jim Stroud in this SHRM Approved webinar as he discusses how technology is affecting all aspects of the workplace.

How First Solar Energized their Recruitment Marketing Content

Rally Recruitment Marketing

With social distancing in place and staying healthy at the top of our priorities, we want to show that we’re doing our best to protect our workforce’s health. We then request permission to share some of these comments as testimonials across social media. Similarly, when necessary (and possible), smaller teams still get together for casual virtual or social distance meetups to foster connections and build team rapport. . A lot has changed in the past few months.

10 Tips for Sourcing More Employee Generated Content

Rally Recruitment Marketing

This content is often shared on employees’ social media accounts, and ideally (from an employer branding standpoint) offers insight into the employee experience at your company. You can’t take photos at in-person company social events, because they’re not happening.

Call for Entries in the 2021 Rally Awards

Rally Recruitment Marketing

Once again, we’re ready to honor and showcase the most creative and effective digital marketing and social media strategies that made an impact in how your company attracts, engages and recruits talent. Best Use of Organic Social Media in Recruitment Marketing.

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Coronavirus: Should Your Recruitment Marketing Change in a Crisis?

Rally Recruitment Marketing

You’ve spent years building your employer brand and giving it an authentic voice through content and social media. Every ad, video, blog, email, text, chat and social post should be viewed through a new lens of situational awareness and empathy. Coronavirus (COVID-19) is now affecting all of us, and no one can know the full impact that it will have on our personal and professional lives.

Hard to Hire: Third-Party Recruiting & the State of Talent Acquisition Report

in technology solutions, or social media. 51% Social media platforms can be used for. AS SOURCE 49% SOCIAL. MEDIA 51% IMPROVE BRANDING. NETWORK71 % PAID SOCIAL MEDIA ADS. OTHER THAN SOCIAL MEDIA)52 % OTHER14% THIRD-PARTY SEARCH55% JOB BOARD83% WHAT RECRUITING METHODS ARE YOU. THAN SOCIAL. MEDIA) FREE SOCIAL. MEDIA POST PAID SOCIAL. MEDIA ADS. Utilizing social media for.