🏀 Are you passionate about sports marketing and looking to land a job in the sports industry? Look no further! NBA's Direct-to-Consumer (DTC) Products, Technology, and Operations Department is the perfect place for you to grow your career and make a difference in the world of basketball.
Ready to start your sports marketing career? Apply for one of the open jobs at the DTC department and embark on an exciting journey with NBA.
Meet some of the team members at NBA’s DTC Department: Tanya Lett, the technical PMO lead, Dayna Bieber, the principal product designer, and Meghan Babla, the senior product manager. They'll share their insights and experiences of working at the NBA and being part of the mission to inspire and connect people everywhere through the power of basketball.
The DTC department is about more than just sports marketing: their goal is to build fandom through world-class broadcasts and digital offerings that are globally accessible and personalized to the fan. Apply for one of the team’s open jobs to join the mission of successfully providing the platforms to engage with the NBA, enabling the power of basketball to transcend beyond the devices people watch on, and in this way leaving a meaningful impact and creating a powerful global community.
How does a team focused on sports marketing thrive every day? Strong relationships are at the core of the DTC department team. They believe in understanding each other's priorities and perspectives, fostering empathy and genuine connections. While on the job, you’ll attend to regular 1-on-1s and team meetings that encourage open communication, feedback, and collaboration.
Apply for a sports marketing job at NBA - Join a diverse team!
Working at the DTC department means being part of a powerful global community that leaves a meaningful impact. Diversity contributes to a more robust direct-to-consumer experience because a diverse team means they encompass NBA’s diverse fan base. Basketball is a global sport with a global impact. The team is a reflection of its fans, and that allows the creation of more authentic experiences overall. From building personalized platforms to fostering fandom, the DTC department goes beyond the devices to bring people together through the love of the game.
Are you interested in joining NBA? They have open positions! To learn more, click here.
Get to Know Tanya Lett, Dayna Bieber, and Meghan Babla
Tanya Lett has over five years of experience in project management, both agile and traditional methodologies. Dayna Bieber’s approach to work is all about teamwork and motivation, and she takes pride in leading teams across multiple departments. Meghan Babla is passionate about the intersection of media and technology and how to craft the best user experience around daily content consumption. If you are interested in a career at NBA, you can connect with Tanya, Dayna, and Meghan on LinkedIn. Don’t forget to mention this video!
More About NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League, and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. At the start of the 2021-22 season, the NBA rosters featured a record 121 international players from 40 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App, and NBA League Pass.
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