Glassdoor recently launched a new research arm, Glassdoor Economic Research, led by Chief Economist, Dr. Andrew Chamberlain. Andrew and the team of economists and data scientists will leverage Glassdoor’s unique user-generated content and jobs data to shed light on employment and labor trends in a new way to help both job seekers and employers, in addition to academics, media, government officials and more.
A breakdown of the data
Glassdoor has an incredible data set of millions of job openings and detailed job search behavior. In addition, Glassdoor has approximately 10 million company reviews, CEO approval ratings, salary reports, interview reviews, benefits reviews for more than 445,000 companies in 190 countries. It is now the fastest-growing jobs site in the U.S. and is rapidly growing worldwide.
3 reasons why employers should care
As recruiters, HR pros and employer branding experts, it’s your job to learn more about your employees and what makes them happy, stay up-to-date on industry news and trends, and make the argument to invest in your company’s culture and employer brand. Here are three ways you, as employers, can use Glassdoor Economic Research to your advantage:
1. Learn what makes your employees tick to increase productivity.
Do you know what your employees really care about? We recently came out with a report, Does Money Buy Happiness?, that digs into the link between employee satisfaction and salary. Think pay is an important driver for most employees? Think again.
Given a 10 percent raise, we found employee satisfaction actually only increases one percent. While there is a small correlation, other factors like company culture, career opportunities and senior management mattered much more to overall employee satisfaction. This kind of research gives you insight into what will make employees most satisfied, and ultimately, more productive.
2. Learn more about the labor market and hire smarter.
Did you know hiring is actually taking longer? It isn’t your imagination, the interview process as a whole has gotten longer. Hiring times have increased on average about 3.3 to 3.7 days since 2009. Our report Why is Hiring Taking Longer? digs into hiring differences across six countries, including the U.S. and UK.
Recruiters: data like this can help you hire smarter and recruit better. Read the full report here.
3. Learn more about why investing in your employer brand pays off.
Glassdoor Economic Research digs into the tough questions, such as whether or not investing in company culture actually pays off. We took a look at three different stock portfolios and found that companies named to Glassdoor’s Best Places to Work list (aka companies prioritizing company culture) broadly outperformed the S&P 500 from 2009 to 2014.
If it’s in your job description to manage your company’s employer brand, make it a priority to learn more about branding on Glassdoor and how landing a spot on our annual Best Places to Work list can pay off in big ways. Read the full report Does Company Culture Pay Off? here.
If you’re interested in receiving updates from Glassdoor Economic Research, visit www.glassdoor.com/research to subscribe to the latest research updates and periodic newsletters.
