How to Use Your CEO’s Persona to Get Ahead - Glassdoor for Employers
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How to Use Your CEO's Persona to Get Ahead

Your relationship with your CEO can make or break your HR and recruiting initiatives. Here's how you can work more harmoniously with your CEO. Use these personas and resources to deliver the information your CEO is looking for:

Different Types of CEOs and How to Work With Them

Fred Founder Is very attached to product and protective of his company.
Driven by: The desire for his product and company to be loved
Metric for success: His monetary value
How to work with him: Highly protective of the company he’s grown, Fred Founder can be extremely emotional when it comes to people management. Bringing in new people or the departure of old ones can feel very personal. Be sure to speak to the company’s best interest in the long run when trying to get buy in from this CEO on HR related positions.

Download How to Present Data from Your Hiring Channels to Executives

Beatrice Bottomline Has loyalty to her company’s stockholders.
Driven by: Efficiency
Metric for success: Revenue
How to work with her: She will see HR as a necessary evil. You’ll have to put things in terms of dollars and cents for her. When getting buy in for employee engagement initiatives or an increase in recruiting budget, be prepared to answer questions about how this is going to impact the company’s bottom line. Be sure to have stats and historical data at the ready!

Download 2018 Recruiting Budget Spreadsheet Template

Vivianne Vision Wants to have a positive impact on society.
Driven by: Company’s mission
Metric for success: How successfully your company is fulfilling its mission
How to work with her: Ensure to bring everything back to your company’s values. If you’re fulfilling the things your company has set out to do, this CEO will be a happy one. Keep things high level when meeting with a leader like this. She’ll want to know how what you’re doing is impacting the company in a greater way. Show her long term results for extra kudos.

Download Complete Guide to Employee Engagement Activities

Edward Engagement Is very people and employee oriented.
Driven by: Employee satisfaction
Metric for success: Glassdoor company and CEO rating
How to work with him: This CEO will want constant updates from HR. Keep his mind at ease by providing updates on your Glassdoor profile, internal survey results and hiring numbers proactively. The way to get in the dog house with this CEO is having a low retention rate. Focus your efforts on hiring people that will thrive in your culture as well as employee engagement initiatives.

For the complete visual guide, download Different Types of CEOs and 
How to Work With Them.