In the last few months before the year comes to a close, many businesses – particularly retailers – are at their busiest. The hustle and bustle of the holiday season often dissuades recruiters from hiring, but there are a lot of reasons you should take advantage of the season as a great time to hire, whether it’s for part-time or full-time employees.
Here are some do’s and don’ts to ensure effective and efficient holiday hiring this season.
Do
- Encourage employee referrals.
- Promote job openings across your social media channels.
- Update your Glassdoor profile so it includes the most current articles and news about your organization.
- Revamp your careers page to appeal to your target demographic.
- Build your employer brand image through holiday activities.
- Be respectful of all holidays of all religions celebrated during the holiday season.
- Encourage current and past employees as well as candidates to leave reviews on Glassdoor.
- Showcase your company culture through photos, videos and your Why Work For Us section on your Glassdoor profile.
Don’t
- Cater your recruiting or marketing strategies to one holiday.
- Disregard candidates who do not fit your job description to a T.
- Ignore reviews on Glassdoor. Take the time to respond to reviews, both positive and negative.
- Overlook the importance of culture fit when recruiting candidates.
- Be afraid to shift your recruitment marketing strategy.
- Wait until the last minute to develop a recruiting strategy for the holiday season.
- Forget that around ⅓ of college students graduate in the fall and are looking for jobs.
- Be afraid to rethink your interview process to increase efficiency.
If you’re interested in learning more recruiting insights and tips, check out more articles on the Glassdoor for Employers blog.
