Today, the Wall Street Journal published a story taking a look at employers and CEOs who respond to employee reviews online, including Glassdoor in their story as a leading site that offers employee reviews and ratings. To us, it was not a surprise that the Wall Street Journal focused on Glassdoor since we are now the #2 job site and fastest-growing in the U.S., featuring approximately 32 million reviews and workplace insights, shared by employees, on employers around the world.
As one of the most effective channels for job advertisement and recruiting, according to third party research , we at Glassdoor also know that the value of responding to reviews can give employers a competitive edge when it comes to recruiting informed candidates . For instance, 65% of Glassdoor users agree their perception of a company improves after seeing an employer respond to a review, and 74% of Glassdoor users are more likely to apply to a job if the employer actively manages its employer brand (e.g. responds to reviews, updates their profile, shares updates on the culture and work environment)(1) .
Simply put, with an average of 45 million monthly unique users(2), employers who respond to reviews can easily influence potential talent even more - and, for free, since any employer can respond to reviews by getting a Free Employer Account . To date, about 110,000 employers have claimed theirs(3).
As part of the Wall Street Journal story, Glassdoor was also asked for data on the employers and CEOs who do this - respond to company reviews submitted by their own employees - the most. Led by our data science team, we crunched the numbers to look over the past three years among large employers (those with 1,000 employees or more). Here’s what we found with respective methodology:
The 5 Most Responsive Employers on Glassdoor
This data identifies the employers that have responded the most (highest quantity of responses) to company reviews, based on large employers (1,000 employees or more), on Glassdoor over the past three years (6/3/14-6/2/17).
1. PepsiCo
- Number of employer responses: 1,307
- Number of company reviews: 3,086
- Number of employer responses: 1,301
- Number of company reviews: 7,607
3. Dell
- Number of employer responses: 937
- Number of company reviews: 4,734
- Number of employer responses: 930
- Number of company reviews: 2,921
5. SAP
- Number of employer responses: 842
- Number of company reviews: 2,896
The 5 Most Responsive CEOs on Glassdoor
This data identifies the CEOs who have responded the most (highest quantity of responses) to company reviews, based on large employers (1,000 employees or more) with at least 200 company reviews on Glassdoor over the past three years (6/3/14-6/2/17).
1. Zillow CEO Spencer Rascoff
- Number of CEO responses: 70
- Number of company reviews: 344
2. Zayo CEO Dan Caruso
- Number of CEO responses: 37
- Number of company reviews: 205
3. Nagarro CEO Manas Fuloria
- Number of CEO responses: 24
- Number of company reviews: 328
4. Change Healthcare CEO Neil de Crescenzo
- Number of CEO responses: 23
- Number of company reviews: 256
5. Cengage CEO Michael Hansen
- Number of CEO responses: 22
- Number of company reviews: 559
Researchers and analysts have found on several occasions that today’s job seekers are more informed than ever before, and looking for employers that listen to and are actively engaged with both job candidates and employees. This includes a commitment to workplace transparency, which is often found on third-party sites like Glassdoor, and validated through reviews shared by employees, and responses by employers.
"Glassdoor has introduced a different model to employment and recruiting where candidates are able to get the bigger picture of what it's actually like to interview with and work at a company. By going where informed candidates are, employers are not just saving money — they are utilizing the right channels and increasing effectiveness," notes Kyle Lagunas , research manager for IDC's Emerging Trends in Talent Acquisition and Staffing research practice.
Ready to recruit informed candidates to join your team? We recommend all employers, of all sizes across all industries, to respond to reviews to boost recruiting efforts. And, there are likely certain company representatives who may be best to respond to some reviews, and other company representatives who are best to respond to other reviews. It’s not the job of one person alone. Check out some of our resources to help you respond to reviews:
WATCH: How to Recruit with Reviews
Responding to Reviews Delivers
Responding to Reviews: Tips for Companies Large and Small
Responding to Negative Glassdoor Reviews: FAQs
