Companies Using Videos to Build Their Brand on Glassdoor

We live in a visual world. Seventy-six percent of job seekers want details on what makes a company an attractive place to work, according to an October 2014 Glassdoor site survey. Additionally, the number one piece of information job seekers want employers to provide as they research where to work is details on what makes an attractive place to work.

A great way to visually showcase your brand to potential candidates is through employment brand videos on your Glassdoor profile. Job seekers are already on your profile doing their homework -- why not hit them with a fun, interactive video about your company perks and what makes you a great place to work while you’re at it?

Here are five companies who are skillfully showcasing their employment brand through videos on Glassdoor:

1. Cisco

Up front and center on Cisco’s Glassdoor profile are three employment brand videos. Right off the bat, these videos catch your eye as you move through their profile. Note that they’re typically two minutes or under, which is the perfect length for a job seeker’s short attention span.

Also, Cisco highlights innovative technologies in their videos, which positions them as a leader in tech innovation to job seekers. What are job seekers seeing first when they visit your Glassdoor profile?

2. Square

Looking to attract diverse job seekers like female engineers, Millennials or Veterans? Target these unique groups with your videos on Glassdoor. Square boasts seven videos on their Glassdoor profile, covering topics ranging from how they help sellers to opportunities for recent grads and big product releases.

Giving job seekers a wide variety of content that appeals to different job seekers is a great way to attract all of the diverse groups you’re looking to hire. Take a page from Square’s book and upload new branded videos to your Glassdoor profile today!

3. Equinix

Looking for more background on a potential employer? Most job seekers are. Equinix does a great job of highlighting their company’s past, present and future through “Vision”, “Sustainability” and “Careers” tabs on their Glassdoor profile.

The first video on Equinix’s page features their CEO and President, Steve Smith. In the video, he informs job seekers about the history, culture and future of Equinix.

Pro Tip: job seekers don’t always want to read paragraph after paragraph of branded content. Include this “Why Work For Us” messaging in a fun video or interview like Equinix did to mix things up.

4. Walmart

In their videos on Glassdoor, Walmart features what a great place to work they are in a video called “More Than Expected”. In it, they highlight what makes them great -- factors including how much food they donate to those in need in each year and the high number of jobs they create. In appealing to a wide range of job seekers -- working moms, truck drivers, pharmacists and tech gurus -- Walmart successfully targets millions of job seekers in just one video that everyone can relate to.

5. Postmates

The best way to attract job seekers is to tell them upfront why they should come work for you. Postmates does just that in their employer brand video, featuring how they are transforming the way local goods move around cities.

They also highlight what makes their company different -- their passion for local goods, how easy and widely-used their product is and how they help people everywhere. These key differentiators attract the right kind of job seeker, which is exactly what Postmates is trying to do.

Getting started with videos

Not sure where to get started? If you have great videos already made, consider partnering with Glassdoor to start uploading videos to your profile today! If not, make it a priority to devote budget and time to creating a “Why Work For Us” video. No budget? No problem! Shoot one in-house with your own equipment (iPhones have great cameras!) or ask your employees to shoot videos at company offsites or team events. Even one or two videos can completely change the way job seekers view your company.