How to Write a LinkedIn Profile for Outreach Success

LinkedIn is currently ranked among the top most popular and most used social media channels. The number of LinkedIn registered accounts has already surpassed the 460 million users mark and continues to grow with each passing day. Its popularity can almost be compared to that of Facebook but a point to note is that their objectives are quite different, thus making them not compete for the same market.

LinkedIn is mostly used in the world of professional networking and is the most popular platform for helping in the building of brands or even to showcase your skills in a particular field. In addition to this, LinkedIn has found a role to play when you are in the business of job searching or establishing partnerships with a wide array of companies. Not only is LinkedIn vital for business use, it also has a great role to play for individuals. The simple act of writing your profile in an outstanding manner could be responsible for your success in personal development and also in finding new opportunities in your career path. For recruiters, LinkedIn is a gold mine for both potential clients and potential candidates, you just need to know how to mine it!

However, despite all these advantages that are attached to having a great LinkedIn profile, it does not exactly come that easy. The optimization of your profile is something that you have to work for and some of the strategies which you can use have been expounded on in this article.

Write Your Page Name

The first thing that you should ensure is present to help your LinkedIn Profile achieve success is a page name of your choice. In case you are of the opinion that your page should take the form of some sort of personal brand, you could try changing the random URL into a custom URL. All these features are available in your profile settings.

Write Your Position and Name

For better success in your profile outreach, you should highly consider making your profile have a professional appearance. For this to go through, all your personal details that are relevant such as your name and the position in the job that you currently hold will go a long way into helping you achieve your goal. Potential candidates are more likely to look at LinkedIn profiles of recruiters that have exceptional names and clear-cut positions. Let the online community know about what you’ve been involved in and your current involvements (professional, of course).

Add Your Photo

Your appearance, of course, does not normally count, but for your profile to have a successful outreach, it requires a real photo of you in it. By doing so, you will be better positioned to appear in the feed for “Recommended people” more often. This will, in turn, lead to more traffic from people when they get prompted to visit your page more frequently. There are very few things that can be of more benefit to you as a recruiter than having a huge traffic base to your LinkedIn profile. This is because such huge traffic is the main ingredient for your acquiring of potential clients.

Write Your Work Experience In Your LinkedIn Profile

It is important to know that the success of the outreach of your profile is heavily dependent on the work experience you put up in your profile. This is because it is among the first things that people normally pay attention to when viewing your profile in order to get hold of your area of professional expertise. This will be one of the chief determinants of the degree of attention you will command from potential candidates.

All you need to do is add the companies and businesses that you’ve worked with. Also, don`t forget to include details concerning your responsibilities and the growth that you’ve encountered or that you’ve contributed to within that company. You can practice writing about your skills and experiences by trying out some personal narrative essay topics.

Make Sure That You’ve Written Down Your Recommendations

Recommendations are a gold mine when it comes to the LinkedIn world. They can be viewed to be even better than your work experience and your connections. However, despite such a great reputation, they are difficult to acquire as you might have already guessed. The reason behind this is that you cannot just go ahead and ask random people to write recommendations for you. They will have absolutely no idea where to begin!

Ask ex-colleagues, colleagues, previous clients, and candidates to jot down some good sentences about your achievements. If you are in a position to get your boss and ex-boss to leave their recommendations too, then there would be little to stop your profile’s success. This is because recommendations will increase your profile’s visibility thus increasing your frequency of appearance in people’s search results. This will work in your favor as it will ensure that you rank highly among the various lists of top recruiters. In addition to this, there is a higher likelihood of LinkedIn users trusting someone that has been recommended by many other people.

Include Your Certificates and Awards in Your Profile

You should not shy away from writing down details about your education and the degrees and certificates that you hold. This is especially so when you intend on getting some clients through LinkedIn – they would be keen to know your educational background, though this is not all that will count.

If you would like to show the LinkedIn community that you never ceased with your studies, always write down information regarding workshops, seminars and any extra courses that you’ve been doing. In case you have some certificates, it would be of essence to write down their number and if you can, go ahead and prove by attaching photos of these certificates. This will help in cementing people`s faith in your progressive abilities, hence making you sell bigger and better as a recruiter to potential clients.

Conclusion

As has been alluded to above, LinkedIn is one of the most popular and highly used social media channels for professional purposes. Your LinkedIn profile is the main factor that dictates the success or failure in the networking channels within it. We have seen the myriads of potential connections that lie in the registered users of LinkedIn, make use of it today!