Your organization's success depends on recruiting great people for your open positions. The No. 1 reason people come to Glassdoor is to search for jobs, so we can help!
By immersing yourself into the pool of high-quality talent looking for jobs on Glassdoor, you can quickly reap the value of our 50M monthly unique users. Using numerous customization options to create targeted search capabilities, you can reach candidates on and off-site by occupation, location (country, city, state) and on competitor pages. As well, you can support your diversity and inclusion initiatives with laser-like focused data.
Moreover, by propelling your employer brand with a story-rich profile (dynamic content and video, highlighting your culture, values and benefits), and a featured review, you can attract like-minded talent.
Following are nine additional strategies to ramp up your talent acquisition efforts today!
Company and Brand Spotlights
Glassdoor's Company Spotlight enables a native ad with branded cover photo, logo and rotating taglines, extending the reach of your enhanced profile. You may also articulate your employer story via the Brand Spotlight, comprised of inventive design that you create or which we develop for you.
[Related: How Employer Branding Can Solve Your Recruiting Challenges]
Home Page Highlight
Catapult your jobs visibility through premium, home-page placement, driving maximum exposure to your brand. Use this ad to promote company culture, open roles, featured review and company rating while targeting country, state and metro areas of choice.
Recruit Highly Educated and Diverse Talent
Fulfill your diversity recruiting goals with Glassdoor. The demographics of U.S. Glassdoor Candidates are dominated by university educated talent, at 92 percent (5) of the user base, across a broad swath of age groups (not just millennials), and 43 percent of which are minorities. (4) Moreover, a Glassdoor Free Employer account delivers demographic data on your profile visitors, further helping you refine your recruiting.
[Related: How to Show Candidates You're Diverse]
Recruit Informed Candidates
It only makes good business sense to invest recruiting time and energy with candidates who have performed company research prior to your first conversation. Audience targeting lets you provide a personalized view of your Enhanced Profile for up to four audiences, based on occupation. Glassdoor candidates, therefore, arrive equipped with your company mission, benefits and growth opportunities. This not only saves time and money (8) in the recruiting phase, but also has proven to deliver more productive, engaged and sustainable employees. (9)
[Related: Why Recruiters Urgently Need to Prioritize Mobile Experiences]
Steer the Glassdoor Reviews Ship
In other words, don't let the negative reviews get your reputation off-course, and regularly maximize the positive reviews. Improve your candidate recruiting process with a visible concern for your company's culture and human resources by showing, through actions, that you are listening to what the employees say. Be presently proactive, responding to each review, with aplomb. Leverage the value of the review conversations to buoy the recruiting and interview process. Hand-select the only review that appears on your enhanced profile page, and put your best foot forward with job seekers.
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- Glassdoor Internal Data, January - June 2018
- ComScore MediaMetrix® June 2018
- Based on multi-platform Cross Visiting Report, comScore April-June. 2018 Media Metrix ®
- Glassdoor.com U.S. Site Survey, August 2018
- Glassdoor Internal Data, Q218 average
- Data analysis of 12M applications 7/1/16-12/31/17 from leading ATS provider Greenhouse comparing application-to-hire ratios for Glassdoor vs. other job sites
- Glassdoor EMI Research, November 2017
- Based on 11.8 million applications in 2016 compiled by leading third-party recruitment agency
- Aptitude Research Partners, Informed Candidate, 2017
