Navigating the challenges of integrating video interviewing platforms into your recruitment workflow can be daunting. To provide insight, industry professionals, including talent acquisition specialists and managing partners, share their experiences and solutions. From building rapport in video interviews to investing in hardware for reliable connection, this article offers a wealth of knowledge to ensure a positive candidate experience when integrating video interviewing into the hiring process.

Build Rapport in Video Interviews

One challenge encountered when integrating video interviewing into recruitment workflow is building rapport with the interviewee. It’s easy to get lost in technology when used frequently.

To create a positive candidate experience, video interviews often start with personal questions, such as what motivates and inspires them, before delving into work-related topics. Sharing a bit about personal life can demonstrate presence and build rapport. There may be more in common with candidates than initially thought.

For the more professional part of the interview, pairing their personal stories and job experience with the job opportunity is beneficial. This approach reassures that active listening is taking place and that the candidate feels heard.

Alyssa Kong
Talent Acquisition Specialist, Dupont Circle Solutions

Overcome Technical Issues

One challenge we can encounter when integrating video-interviewing platforms into our recruitment workflow is technical issues or glitches that can negatively impact the candidate experience.

To overcome this, we prioritize transparency, communication and fairness throughout the interview process and offer alternative interview options for candidates who may not be comfortable with video interviews or who do not have access to the necessary technology.

Mike Podesto
Founder and CEO, Find My Profession

Ensure Seamless Experience with a Tech Check

One challenge when integrating video-interviewing platforms into the recruitment workflow is ensuring a seamless and equitable experience for all candidates. Technical issues can disproportionately affect those with limited access to high-speed internet or advanced hardware, creating an unintentional bias.

We aim to level the playing field by offering a tech check session ahead of the interview. This pre-interview setup allows candidates to resolve any tech issues with our IT team, ensuring everyone gets a fair shot.

By addressing these potential hurdles proactively, we not only maintain the integrity of our recruitment process but also reinforce our commitment to an inclusive candidate experience.

Fahd Khan
Director of Marketing and Technology, JetLevel Aviation

Humanize the Video Interviewing Process

One significant challenge is ensuring a positive candidate experience. The key to overcoming this challenge lies in maintaining a balance between the convenience and efficiency of video interviews while providing a personalized and engaging experience for candidates.

Ensure that your recruitment team is responsive and communicative throughout the video-interview process. Candidates should have access to clear instructions, technical support if needed and a dedicated point of contact for questions and concerns.

Additionally, consider offering opportunities for candidates to interact with your team beyond formal interviews, such as virtual office tours or informal video chats. This can help candidates get a better sense of your company culture and feel more engaged throughout the process.

By humanizing the video-interviewing process, you can maintain a positive candidate experience and increase your chances of attracting top talent.

Bruno Gavino
Founder, CEO, CodeDesign

Navigate the Technology Barrier with Preparation

Incorporating video-interviewing platforms into recruitment is akin to setting a stage for a play; the setting matters as much as the performance. One significant challenge we’ve encountered is the “technology barrier.” Sometimes, candidates, particularly those less tech-savvy, may struggle with software installations, unstable connections or unfamiliar interfaces, leading to stress before the interview even begins.

Meticulous preparation is the key to navigate this. We now send a detailed “Tech Prep Guide” ahead of interviews, complete with simple troubleshooting steps and a helpline number. Additionally, conducting a brief tech run prior to the actual interview ensures that both sides are comfortable.

When you’re setting the stage, why not ensure that all actors, including the candidates, have had a rehearsal? This not only streamlines the process but also amplifies the confidence and comfort of your potential future stars.

Ankit Prakash
Founder, Sprout24

Address Technological Capacity with Test Runs

The lack of technological capacity remains a top challenge in video recruitment. This varies from familiarity with hardware and tools, skills and/or actual experience, to even sufficient internet connection.

We may offer a special session to test run all systems, with a handy guide provided beforehand. Successfully conducting such a session can also ease the candidate’s pain points on the day of the actual interview. If you are eager to attract the best candidates to your team, it is imperative that you also give them the environment where they can give their best shot. Flexibility and consideration go both ways.

Tristan Harris
Demand Generation Senior Marketing Manager, Thrive Digital Marketing Agency

Invest in Hardware for a Reliable Connection

One challenge of integrating video-interviewing platforms into your recruitment workflow is technological constraints. Depending on the company’s existing infrastructure and bandwidth, it’s difficult to ensure a candidate has access to sufficient Wi-Fi or data speeds for an uninterrupted virtual interview.

To overcome this, employers should consider investing in hardware solutions such as satellite uplinks or CPE devices for candidates who cannot connect from their current location. Additionally, companies should research different virtual interview technologies—like 3D virtual environment conferencing—that may offer more reliable connections and higher-caliber visuals than traditional video-call systems. This will help minimize delays and ensure a positive candidate experience.

Julia Kelly
Managing Partner, Rigits

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