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UTMs: What are They Good for in Recruitment Marketing (and Best Practices for Using Them)

Rally Recruitment Marketing

UTM parameters best practices. In the example above, you’ll notice 5 parameters appended after the destination URL: . Without further ado, let’s jump right into what UTMs are, what data they offer and how you can use them in combination with other tools to track and improve your Recruitment Marketing strategy. . What are UTMs?