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What is Recruitment Marketing?


At first glance, recruitment and marketing might not appear to have much in common. However, just as traditional marketing is all about connecting your brand with the right people using the right messages, successful recruiting is about attracting the right candidates for the right role. It’s no secret that recruitment has changed substantially in recent years.

4 Recruitment Marketing Trends to Watch in 2017


For Recruitics, it’s been a monster year. With that said, let’s look at four recruitment marketing trends to watch in 2017. Recruitment Marketing Trends to Watch in 2017. The “Age of Big Data” in recruitment marketing is upon us: The “Age of Big Data” has already consumed a number of business departments, and recruitment marketing is next.

2017 Recruitment Marketing Trends Survey


Towards the end of 2016, Talemetry reached out to all our clients, prospective clients, and other organizations that have engaged with us over the years to attempt to uncover new recruitment marketing trends and technology challenges. recruitment marketing

What is Recruitment Marketing?


Marketing, in all its online and offline forms, is about connecting your brand to the right people at the right time with the right message. employer branding CRM analytics career sites recruitment marketing job boards

Employer Branding Ebook

Branding” is a common term in the marketing. Here’s Why FPO 9In today’s recruiting landscape, candidates aren’t. Job postings Recruiting materials Event invitations and. it comes to recruiting. From a video on your career page to recruiting events, your social. OPPORTUNITIES: “Using authentic content when you market to candidates gives you a chance to build.

Ramp Up Recruitment Marketing for 2015


It''s a new year and it''s time to look at new strategies to meet new recruiting objectives for 2015. Talemetry invites you to "Modern Recruitment Marketing Strategies for 2015," a free one hour online webinar replay that you can view now. recruitment marketing webinars

You’re Already “Doing” Recruitment Marketing


recruitment marketingAptitude Research Partners, a new HR Technology research firm founded by the highly respected team of Madeline Laurano and Mollie Lombardi, recently released a report called Talent Acquisition Systems 2016. The report is a look at current trends in talent acquisition technology along with an overview of a selection of ATS providers.

Diversity Hiring Using a Recruitment Marketing Platform


Diversity hiring and recruitment marketing platforms are hot topics these days, but at first glance, they seem to be fairly unrelated. diversity

The 2017 Houston Healthcare Recruitment Marketing Outlook

Harger Howe Recruitment

While we as a recruitment advertising agency tend to talk mostly about energy recruitment marketing when it comes to Houston, it should be noted that healthcare is a strong player in that market too. recruitment marketing

How to: Use Recruitment Marketing like a Fortune 500 Company

Social Talent

You are going to be hearing a lot about recruitment marketing in 2016. In fact, they are technically a recruiter’s consumers. And the only way you’re going to convince them of all that, is with recruitment marketing. What is Recruitment Marketing? A recruiter’s job is to convert applicants into hires. IT, Marketing, Sales etc.),

Recruitment Marketing Platform or New ATS?


Talemetry is in the process of compiling data for a report on the state of recruitment marketing technology for 2017. We asked several thousand recruiting professionals where they plan to get their recruitment marketing capabilities. recruitment marketing

What is Recruitment Marketing?


There’s a hot new term in HR and recruiting and you’ve probably heard of it — r ecruitment marketing. Just so we’re all on the same page from the get go, recruitment marketing is the strategy and tactics used by an organization in order to source, manage, and nurture passive talent — before they apply to your job. The post What is Recruitment Marketing?

Why You Should Supplement Recruitment Marketing with Social Media


It goes without saying that the recruitment landscape has changed dramatically over recent years. One such development in the space that has captivated recruiters is the use of social media in talent acquisition. When people think of social media as a recruitment tool, they immediately think of LinkedIn or Glassdoor. Social media presents a unique tool to recruiters.

Why the Right Media Mix is Critical to Recruitment Marketing Success


Editor’s Note: The following blog post contains a case study which demonstrates how Recruitics was able to dramatically lower a client’s cost-per-applicant, while simultaneously growing their applicant volume at an unprecedented rate. While the percent change and recruitment marketing strategy described herein are accurate, we have rounded cost metrics to protect our client’s anonymity.

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5 Critical Steps to Effective Recruitment Marketing


Recruitics is an analytics and automation platform that makes it easy for companies to achieve amazing results from their recruitment marketing strategy. We work with the nation’s largest corporations, staffing companies, and job boards to drive more applicants to their online job postings, hire great talent, and meet their recruitment goals.

Candidate Sourcing 2017's Top Recruitment Marketing Technology Initiative


Candidate sourcing is the most important technology initiative for recruiting organizations, according to Talemetry's soon-to-be-released 2017 Recruitment Marketing Technology Report. The survey measured the top drivers and technologies for recruiting organizations in 2017. candidate sourcing

Why Recruitment Marketers Must Understand Mobile Job Search Behavior


Couple that with the fact that a full 77 percent of job seekers use mobile apps to find work, according to Beyond, and you’ll quickly see why understanding mobile job search behavior is of the utmost importance to recruitment marketers. So, recruiters need to ensure their content is engaging , targeted and concise, less they fall victim to an ever-decreasing human attention span.

9 Critical Components of Recruitment Marketing

Undercover Recruiter

9 Critical Components of Recruitment Marketing. Undercover Recruiter - Career & Recruitment Blog. Hiring Recruiting marketing Recruitment recruitment marketingFast-forward through all the scary campfire stories that foretell the demise of talent acquisition. View Article.

The 4 C’s of Recruitment Marketing, Part 1: An Introduction


Editor’s note: If you’re looking for some content on how you can improve your talent acquisition efforts by applying marketing best practices to your current strategy, then you’ve come to the right place. Why should recruitment professionals think more like marketers? Marketing is a critical business driver. ” – Dan Davis, IBM.

How Recruitment Marketing Compares to Traditional Marketing


Today’s recruiting professionals would do well to learn traditional marketing tactics and change their recruiting approach accordingly. The results from incorporating more marketing techniques into recruiting and increasing your talent acquisition capabilities can be compelling.

The First Step in Recruitment Marketing

Fistful of Talent

One of the hottest topics in Talent Acquisition is around the concept of Recruitment Marketing. The biggest problem most TA shops and leaders have with recruitment marketing is flat out, how do we get started? Most of this confusion comes from the theory that as recruiters we now need to start thinking like marketers. It used to be we needed to think like sales people, but no one likes salespeople, so now it marketers! Do you know what marketers do? The first step to recruitment marketing is determining who you are.

40 Recruitment Marketing Best Practices for 2017


The post 40 Recruitment Marketing Best Practices for 2017 appeared first on SmashFly Blog. Employer Brand cox enterprises fiserv GE great clips intel PwC recruitment marketing best practices recruitment marketing ideabook thermo fisher scientific2016 proved to be another transformative year in the world of talent acquisition — now more than ever, candidates are the new consumers and the competition for great.

Recruitment Marketing Takes the Runway


We’ve got three runway takeaways you can use to ramp up your own recruitment marketing initiatives

Recruitment Marketing Industry Highlights From Q1 and Q2 2016


The recruitment marketing industry is best depicted as an ever-changing landscape. If this sounds similar to Google’s frequent algorithm updates that often shakeup search results, it should, because it’s a direct parallel to what we’ve seen in recruitment marketing. The post Recruitment Marketing Industry Highlights From Q1 and Q2 2016 appeared first on Recruitics.

Recruitment Marketers – Conflict, Love and Hate!

BroadBean Technology

It tells us that: Marketers now work 45.9 in 2015, and more than their non-marketing counterparts at 45.1 After email and meetings, marketers have only 38% of their time left for their primary job duties. When asked what gets in the way of work the most, marketers say wasteful meetings (62%) and excessive oversight (51%) are the biggest offenders. hours.

How Recruitics is Providing Better Recruitment Marketing Solutions


But for Recruitics, we’re still rolling full steam ahead. We’re excited to get out to these events, talk about recruitment marketing best practices, and participate in a number of educational sessions. While the year is far from over, Recruitics has grown a lot over the first three quarters of 2016, and we’re proud to say that growth is for the benefit of our users.

What Kind of Recruitment Marketer Are You?


Like in marketing, each recruitment marketer has their own specific style and tool set. That’s because, although there are a number of best practices every recruitment marketer should keep up with, the ways in which this talent acquisition function is carried out at your organization truly depends on the size of your company and your business goals.

Top Recruitment Marketing Trends and Accomplishments for 2016


2016 was a significant year for Talemetry® and recruitment marketing in general. As we look back on 2016, a few key trends rise to the top: recruitment marketing

The 4 C’s of Recruitment Marketing, Part 2: A Marketing Approach to Recruitment


As we discussed in part one of our series last week, marketing is a consumer-driven business function, and similarly, the ever-evolving recruitment industry is now a candidate-driven marketplace. The difficulty for businesses, then, doesn’t lie in a lack of candidates, but in the inability to effectively reach the most qualified candidates in a highly competitive market.

5 of the Most Creative Recruitment Marketing Campaigns

Social Talent

We love a good creative recruitment marketing campaign that really stands out from the crowd. Here are our 5 favourite recruitment marketing campaigns that really appealed to our innovative side: 1. IKEA’s ‘Career Instructions’ Probably one of the most famously creative recruitment marketing campaigns. Source: GCHQ. Source: Fast Company.

Cost-Per-Quality-Applicant & Cost-Per-Hire: The Holy Grail of Recruitment Marketing Analytics


When recruitment marketing analytics first hit the market, the ability to see click volume, applications and cost data for individual jobs, or for group of jobs, was considered a breakthrough. Rather, they quickly became the lifeblood for any successful recruitment marketing strategy–allowing HR and talent acquisition professionals to make smarter, data-driven decisions based on insights that were previously unavailable. Recruitment marketing analytics are integral to success in talent acquisition today,” said Recruitics President Jonathan Zila.

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3 Ways to Supplement Recruitment Marketing With Social Media


In a recent post, we discussed why you should supplement recruitment marketing with social. While you can read that post in its entirety in the link above, the gist is this: Social media presents a powerful tool for recruiters, but it doesn’t necessarily deserve the lion’s share of your recruitment marketing budget.

The 4 C’s of Recruitment Marketing, Part 3: Taking Action Through Job Content


So far in this blog series, we’ve shown you how to orient yourself to think of recruitment as marketing and we’ve shown you how the marketing basics can best be applied to talent acquisition. To be a truly successful recruitment marketer, you’ll need to walk the walk as much as you can talk the talk. Part 1 can be found here and Part 2 here.

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Talemetry Featured in Aptitude Research Recruitment Marketing Report


Aptitude Research's recruitment marketing report, 2017 Recruitment Marketing Index is a must read for anyone interested in zeroing in on what recruitment marketing is, how it can benefit recruiting organizations, and who the top vendors are in space. recruitment marketingAnd it shows in the report.

Developing Job Seeker Personas for Better Recruitment Marketing

Harger Howe Recruitment

You are thinking about recruiting from your perspective when you may really want to start thinking about it from your ideal job seeker’s vantage point. inbound recruitment marketing Job Seeker PersonasHave you ever wondered why it seems difficult to find the perfect candidate for an open requisition? It seems like you have all the job requirements listed out. It’s out there.

The 5 Pillars of Recruitment Marketing


The hiring market is embroiled in a vicious battle for the best talent – there’s an increasing need for new techniques to connect with the very best talent. It can be hard to know where to get started if your new to recruitment marketing so we’ve broken down the six key tenets that should govern any good recruitment marketing strategy.

Recruiters, Marketing Matters. Here's Why.

FireFish Software

We all start the new year with high hopes and the recruitment industry is no exception. As Q1 draws to a close, recruiters are busy reflecting on what’s worked and what hasn’t. Directors Insight Managing RecruitersBut sometimes our aspirations never materialise and we’re forced to rethink our approach.

The Game Changers: When Authenticity Goes Wrong in Recruitment Marketing


Authenticity is a word that is probably said too often in the marketing world. Now, as you may know, recruitment marketing is what we do. That’s without even mentioning the unforgivable “paleo pear and bananabread” moment, which is destined to live on in recruitment video infamy (bonus points for anybody who can show me a pear that isn’t paleo). And, who can blame him?

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Blank Space: A Recruitment Marketing Manifesto.

Recruiting Daily

Of course, if your life’s work happens to be recruiting, sometimes the pace of that change is so glacial that it’s often almost imperceptible. Blog Posts Candidate Sourcing News content marketing employer brand inbound marketing james ellis meshworking recruitment marketing tmp worldwideThey say the only thing that you can consistently count on at work – and in life – is change. Business as usual these days is anything but usual, except when […].

4 Trends Driving the Need for a Recruitment Marketing Platform


Recruiting is undergoing a transformation. It’s merging best-in-class marketing techniques (and technology!) with recruitment practices that drive more quality leads through the top of the funnel, giving us. The post 4 Trends Driving the Need for a Recruitment Marketing Platform appeared first on SmashFly Blog. Recruitment Marketing Platform lead generation recruiting software recruiting technology recruitment marketing data recruitment marketing platform Talent Analytics