A Legal Analysis of Using Competitors’ Names in Google AdWords
Staffing Talk
OCTOBER 23, 2012
3d 1118, 1124 (9th Cir.2006). Marketing channels used; 6. It stated “[b]ecause the mark is both Systems’ product name and a federally registered trademark, consumers searching for the term are presumably looking for its specific product, and not a category of goods.” Dep’t of Parks & Recreation v. 3d at 1150.
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