Starwood/Marriott Merger – The Ugly Truth
Hunting4Heds
SEPTEMBER 29, 2016
I felt compelled to write a follow-up piece to my post bidding adieu to Starwood after I read yet another well-written, sincere but misleading piece on the merger between Starwood and Marriott. You can read it here. There is no doubt and no dispute that this merger is ultimately a positive for the hospitality industry and a triumph of brands. As I have stated previously, I would have preferred Starwood to stand alone and continue to innovate.
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