Employer branding: important or illusion? The expert review
Beamery
APRIL 15, 2015
Branding building has been part and parcel of the marketing process for years. Nowadays though, the way we market our companies to candidates is becoming increasingly important. Long gone are the days of top talent beating a path to our door, nowadays the onus is on earning the best candidates’ attention. 12 Todd Raphael.
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