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7 Essential Recruitment Marketing Tools (and How to Use Them)

Linkedin Talent Blog

That’s because I work in the world of recruitment marketing where my goal is to help companies use marketing strategies—think job ads, paid media, social media, etc.—to to attract top talent. At KRT Marketing, we think Google Analytics is one of the best tools out there for recruitment marketing (and more).

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Recruitment Advertising Effectiveness: Do You Measure Down-Funnel Analytics?

Change State Blog

We’ve mentioned it before, but the current recruitment market has changed. Programmatic advertising, responsible for a flurry of recent acquisitions in the talent acquisition space, was in its infancy. And the ability […] The post Recruitment Advertising Effectiveness: Do You Measure Down-Funnel Analytics?

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Recruitment Marketing Has Evolved. Why Hasn’t Your Agency?

Change State Blog

If you’ve read any articles on ERE or other talent acquisition blogs recently, you’ve likely heard about the problem of “overdelivery” of candidates. In short, once you receive a dozen or so applications for a job, the likelihood of each […] The post Recruitment Marketing Has Evolved. Why Hasn’t Your Agency?

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Raising Expectations of a Recruitment Marketing Agency

Change State Blog

When we set out to launch Change State 18 months ago, we did so after spending more than a decade listening to frustrated clients share what they were missing from their current recruitment marketing agency relationships.

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How to Know if a Candidate Experience or Employer Brand Data Visualization Dashboard is Right for Your Organization

Change State Blog

One of the more exciting developments we’ve been watching in the past 2-3 years is the emergence of data visualization dashboards designed to help talent acquisition teams, well, visualize data from candidate experience and employer brand health surveys.

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How To Select A Recruiting Marketing Agency In 2021 (And The Future.!)

Change State Blog

In the middle of 2020, we were honored to be included as one of the Top 20 Recruitment Marketing Agencies in the United States by ONGIG. We made the list just one year after founding Change State, sharing the spotlight […] The post How To Select A Recruiting Marketing Agency In 2021 (And The Future.!)

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MidWest TechRecruit ‘19 is just around the corner! [Recruiters can’t miss]

Hacker Earth

The conference brings together top industry experts to discuss recruitment practices in the technical industry. This one-day conference is all about technologies that can be leveraged to make talent acquisition more efficient. Recruitment process and strategy. Director of Talent Acquisition, DocuSign.