Inside Labcorp’s Award-Winning Recruitment Marketing Campaign
Rally Recruitment Marketing
JULY 22, 2023
Recruiting skilled talent and those requiring specialized certifications poses many challenges for employers, especially in industries that face a labor shortage. When your company is also relatively unknown in its industry, attracting talent is even more difficult. These were the challenges faced by Labcorp in its Madison, Wisconsin location. Its drug development business, formerly Covance, was well known in the Madison area, but after a corporate rebrand to Labcorp, the company wasn’t widely r
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