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Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

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In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

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By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

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Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Human resources departments in midsized companies continue to struggle to build the best workforce.

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For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

Access the recruiting and hiring resources you need to make your next hire the right hire.

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This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

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Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

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This eBook takes a look at three headache-free strategies you can employ today to accelerate selling the right way. Read on to learn how to adopt specific workflows and approaches that append your existing processes to deliver value to your prospects and internal counterparts.

SMB leaders are working day and night to navigate the COVID-19 crisis. Successfully managing it requires the CFO and HR leader to make complex decisions quickly, without rushing into an uncoordinated response. Foremost among these decisions will be cost containment. The way organizations manage costs now will determine how well they perform during and after COVID-19. Download our guide and start preparing for the future today.

New legislation regulating data use and privacy is on the horizon in many parts of the world and could have ramifications for companies leveraging AI in talent assessment and selection. Waiting until laws regarding AI are crystallized in the legal system will slow down your growth — and your future-readiness. Although we don’t know exactly what data privacy laws will look like in the future, we do understand the principles behind them. Download this eBook to learn how your organization can benefit from the use of AI in talent processes while staying on the right side of legal and ethical considerations.

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Test your recruiter-brain with this crossword puzzle, which reveals the best ways to move forward in your efforts with every answer!

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Take a look around you at any given moment, and somebody is likely surfing the web on their phone. In 2020, society has fully immersed itself in the web and all it has to offer - and no one more so than those of Generation Z. With “Gen Zers” beginning to enter the workforce at entry-level positions, it’s crucial to understand that this generation operates differently from the last. With this caveat in mind, read on to learn how to adapt your recruiting strategy to appeal to this pool of potential employees.

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For recruiters to build their pipeline and search for the next candidate, they need to ensure they have access to the most accurate data on the market. More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market. To begin getting these candidates in the right positions, it includes utilizing updated contact data and enhancing your outreach strategy for improved effectiveness.

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As a recruiter, your goal is to place the right candidates at the right jobs or into ideal accounts. In today’s competitive marketplace, doing so is harder than ever. To build a candidate pipeline and keep the talent flowing into your agencies and organizations, it’s important to understand data-driven recruiting concepts to stay ahead of competitors.

Download the Gallagher Better WorksSM Insights COVID-19 report for information, new survey results and resources to help you recognize opportunities, minimize risk and confidently navigate the challenging road ahead.