Rally Recruitment Marketing

JANUARY 6, 2024

Launched in 2020, the Rally® Awards are now in their fifth year and have come to set the gold standard in recognizing the outstanding achievements in Recruitment Marketing and employer branding by professionals who work in-house for employers. Reminder: Entries in the 2024 Rally Awards are due by January 31, 2024.

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Rally Recruitment Marketing

OCTOBER 30, 2023

As the recruiting and talent attraction field quickly evolves to become even more tech focused, especially with the use of automation and AI technologies in many of the industry’s tools and platforms, it’s critical that companies maintain the human element in the hiring process. Having led talent consulting and marketing for U.S.

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Rally Recruitment Marketing

SEPTEMBER 25, 2023

And the hard work that ensures an authentic and resonant employee value proposition comes from bringing a variety of viewpoints together, building consensus among your collaborators and listening to differing opinions. Susie and Liz wrapped up the webinar each sharing their top 3 pro tips for creating an employer brand that lasts.

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Rally Recruitment Marketing

MAY 16, 2021

As Recruitment Marketing and talent acquisition pros, you know that no matter how dialed in your corporate employer brand efforts may be, it’s often no match for employee-generated content. Think about it like this: if you have 10 employees who have 1,000 people in their network, your audience size has now grown by 10,000! .

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Rally Recruitment Marketing

APRIL 18, 2022

around the world compared to pre-pandemic levels and so few people applying to these roles , employers are having to think outside the box to meet their recruiting needs and support business growth. Jonna Sjövall, Global Head of Employer Branding and Recruitment Marketing, UBS. With job postings up as high as 60.4%

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Rally Recruitment Marketing

SEPTEMBER 12, 2019

With employer reputation playing such a critical role in a candidate’s decision, it’s time to prioritize two strategies: finding employer brand advocates to help you get the word out and implementing an employer branding advocacy tool to manage the process. And the benefits aren’t limited to your recruiting efforts.

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Rally Recruitment Marketing

FEBRUARY 20, 2023

One of the most important aspects of any Recruitment Marketing strategy, no matter the channel, is content. Recruiting content could be employee stories, quotes or testimonials, company awards and examples of your company culture (to name a few) in written, video, audio or photo/graphic formats.

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Rally Recruitment Marketing

JULY 18, 2021

For example, this year’s CareerArc Future of Recruitment Study reported that 3 of the top 5 types of content motivating job seekers to apply to a job include: Employee stories and spotlights . Employee day-in-the-life videos. This reflects in the kinds of content that candidates are now interested in as well. Meet the winners.

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Rally Recruitment Marketing

JULY 18, 2021

We know candidates are looking for authentic employee stories, but you may be asking yourself: what kind of stories will resonate with candidates? To help inspire your strategy, we’re sharing 3 tips and examples from 2021 Rally Award Winners who excel at showcasing the lives of their employees in creative and powerful ways.

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Rally Recruitment Marketing

MAY 31, 2022

Recruitment Marketing strategy is becoming more and more data driven, not only to make decisions about what content, campaigns and channels to use, but also to defend recommendations made to business partners. Getting leaders behind Recruitment Marketing initiatives is still a challenge for many practitioners.

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Rally Recruitment Marketing

JANUARY 4, 2022

Topics included how to expand your talent pool with greater diversity, reframe the way your stakeholders and leaders see your role, tap into the full potential of employee stories at your company, create your professional data story, take advantage of new hiring channels and trends and more! Be sure to check back soon for part 2!

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Rally Recruitment Marketing

MARCH 14, 2022

If this sounds familiar, you’re not alone; Recruitment Marketing as a field continues to gain traction among employers but the support and resources available to many of us are still nowhere near where they need to be. . Check out our download our free 2022 Recruitment Marketing Planning Guide and Template.

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Rally Recruitment Marketing

AUGUST 29, 2021

Fortunately, an effective launch strategy comes down to 5 areas: the depth of research you conduct to uncover your Employee Value Proposition (EVP) . Fortunately, an effective launch strategy comes down to 5 areas: the depth of research you conduct to uncover your Employee Value Proposition (EVP) . Meet the winners. McGraw Hill.

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Rally Recruitment Marketing

NOVEMBER 13, 2020

TikTok has taken off like wildfire, and many companies have taken notice and have started creating Recruitment Marketing content for the platform. That being said, since the platform is new and different from other channels in our typical Recruitment Marketing roster, some employers are still considering how to jump in.

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Rally Recruitment Marketing

FEBRUARY 14, 2022

As Recruitment Marketers, often we can feel like we’re in reactive mode, aiming to keep up with increasing hiring demands. With candidates increasingly interested in hearing authentic employee stories, CDW focused efforts on employee advocacy. On their careers site, CDW features short employee videos about #LifeatCDW.

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Rally Recruitment Marketing

NOVEMBER 12, 2023

Will the new year bring ease to the competitive hiring market, or will it demand even greater agility from recruiting teams? Will the allure of remote work persist among candidates and employees, or will the corporate office make a resounding comeback? And what will happen with the economy and inflation?

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Rally Recruitment Marketing

APRIL 6, 2024

This is where the power of effective Recruitment Marketing comes into play. So each year, we recognize the Best Recruitment Marketing Campaigns in our prestigious Rally Awards competition. Come honor the winners and celebrate Recruitment Marketing and Employer Branding practitioners everywhere!

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Rally Recruitment Marketing

JUNE 6, 2022

Jonna Sjövall, Labor Global Head of Employer Branding and Recruitment Marketing, UBS. Speaker: Jonna Sjövall, Labor Global Head of Employer Branding and Recruitment Marketing, UBS. As Jonna Sjövall emphasized in her session, failing needs to be not just tolerated among Recruitment Marketing teams but encouraged! And that’s okay!

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Rally Recruitment Marketing

OCTOBER 15, 2023

Each year, to round out the annual Rally Awards competition, one person is named Recruitment Marketer of the Year. Liz and her team have also built internal brand advocacy with their Life@ADP Brand Ambassador program, growing it to over 6,000 members! Rally: How did you get started in Recruitment Marketing? Now, let’s meet Liz!

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Rally Recruitment Marketing

AUGUST 14, 2020

Great Recruitment Marketing campaigns show, rather than tell. At TE , we identified a common thread that connects all of our employees around the world: Belonging. We’re a company that prioritizes diversity and inclusion and encourages all of our employees to find their “different” and share it proudly. Plus, sign up for 2021!

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Rally Recruitment Marketing

AUGUST 9, 2020

Candidates want to hear what your employees have to say about working for your company. In fact, employee stories are seen as more sincere and believable than content coming directly from your corporate brand voice. If you’re not familiar with employee generated content (yet!),

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CareerArc

NOVEMBER 4, 2022

And if you’re wondering why we focused on employee advocacy of all the recruiting tactics out there—or why it’s a tactic you can’t afford to miss—keep on reading you find out. Why you need an employee advocacy program. Employee advocacy content gets 8x more engagement than content shared by brand channels.

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JazzHR

JULY 13, 2023

Your talent acquisition team’ process of engaging and advancing these leads throughout their recruitment process. During all of these facets of the end-to-end recruiting process, your employer brand is a major factor that is actively present — and influences a variety of decisions made by prospective hires you speak with.

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CareerArc

SEPTEMBER 1, 2022

Employee advocacy is all the rage among talent acquisition circles, and for good reason. With so many companies and industries struggling to fill their recruiting needs , employee advocacy—a strategy that turns your employees into an army of ready advocates for your employer brand—is emerging as a timely strategy to meet those needs.

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CareerArc

AUGUST 9, 2022

If you aren’t yet actively engaged in employee advocacy strategies, you’re snoozing and losing. There’s just one problem: running a successful employee advocacy program is often easier said than done. There’s just one problem: running a successful employee advocacy program is often easier said than done.

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Social Talent

JANUARY 18, 2024

But given how many new roles require very specific skill sets, the immense rise in tech and automation, the need for more diversity and inclusion, and the rapidly changing needs of both companies and employees, skills-based hiring is the only answer! As Indeed states: “ when employees feel they’re a good fit, they may be more likely to stay.”

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Rally Recruitment Marketing

SEPTEMBER 13, 2021

It’s an exciting time for the Recruitment Marketing field with the current labor shortage and the growing candidates’ market — Recruitment Marketing work is in high demand. We’re seeing job openings for Recruitment Marketing and employer branding professionals more than ever and that means people are growing their teams. .

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Recruitment Marketing Employer Branding Talent Acquisition Exercises 450

CareerArc

SEPTEMBER 17, 2022

So you’ve heard us talking all about employee advocacy —how it’s this amazing talent acquisition strategy that greatly expands the reach and efficacy of your social recruiting and how you need to doing it, like, yesterday. What proof is there that employee advocacy really works? The benefits of employee advocacy.

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Rally Recruitment Marketing

MARCH 19, 2023

It’s becoming harder and more expensive to recruit candidates through traditional job boards when practically everyone that a company wants to hire is already employed and therefore not looking for job ads. But using social media for recruiting is challenging. 23-27, 2023. And now we’re ready to share the results!

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Rally Recruitment Marketing

JANUARY 30, 2020

Hi Rally community, This is my second of 3 posts for Rally’s New to Recruitment Marketing blog series. During my first post in the series , I shared a bit about my professional background and how I transitioned from recruiting to Recruitment Marketing. Why employee experience matters to Recruitment Marketing.

Recruitment Marketing 369

Recruitment Marketing Employer Branding Onboarding Policies 369

Rally Recruitment Marketing

APRIL 17, 2020

As Recruitment Marketing practitioners, we often focus on producing a high volume of employee stories to raise employer brand awareness, communicate our company culture, and encourage candidates to be a part of our mission. That content type is customer stories.

Employer Branding 275

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Recruiting Daily

JANUARY 18, 2024

In the evolving landscape of recruitment and retention, we’ve gathered insights from industry professionals, including marketing managers and recruiters, to share their strategies for leveraging social media in 2024. Additionally, this approach fosters a sense of belonging and pride among current employees, aiding in retention.

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CareerArc

APRIL 7, 2022

If you’re uncertain about the importance of employee advocacy on social media–in other words, turning your employees and recruiters into employee advocates and brand ambassadors on social media–you’ve come to the right place. Understanding the importance of employee advocacy on social media.

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Rally Recruitment Marketing

JUNE 21, 2021

But what does that mean for your Recruitment Marketing strategy? An effective social recruiting strategy needs to be thoughtful and intentional. Prioritizing employee-centric content. An Instagram post showing how ADP supports their LGBTQIA+ employees. Employee stories and spotlights . Now, on to the details!

Social Media 419

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Rally Recruitment Marketing

AUGUST 30, 2020

More and more organizations are hiring Recruitment Marketing professionals and launching employer brand programs. With so many employers now leveraging their employee value propositions , developing social content and using #LifeAt culture hashtags, we need to come up with increasingly creative ways to set our companies apart.

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Rally Recruitment Marketing

NOVEMBER 29, 2021

After nearly a year and over 1,000 pieces of content, we’re premiering hot-off-the-press data from Rally® Inside , our new Recruitment Marketing analytics and benchmarking platform, to learn what a successful, high-engagement social recruiting strategy looks like. . Why should recruitment marketers measure engagement?

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Rally Recruitment Marketing

MAY 31, 2021

To find out, we turned to the 2021 CareerArc Future of Recruitment Study. . With 61% of full time employees planning to seek new jobs in 2021, doubling down on retention efforts is a wise move, and that starts with upgrading your employer brand. . And we’ve made each takeaway actionable with ideas on how to put them into practice now.

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