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Unlocking Employer Brand Success: Measuring Brand Influence

Rally Recruitment Marketing

As talent acquisition continues to evolve and employer branding becomes more and more sophisticated, proving the results of these efforts can be a challenge. You have an array of metrics, but none that holistically and accurately represents the nuanced success of your employer brand strategies.

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Q&A With Whitney Wallace, Recruitment Marketing Rising Star

Rally Recruitment Marketing

Each April, the Rally Awards honors a shortlist of practitioners who have been in a full-time Recruitment Marketing role for 1-3 years and have made an impact helping to transform the talent acquisition strategy at their company to one that’s brand-led and marketing-driven. So let’s meet our Rising Star!

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4 More Ways to Break Through In Your Employer Branding from RallyFwd

Rally Recruitment Marketing

Check them out below, and be sure to access the full RallyFwd Virtual Conference on demand at your convenience for even more ways to upgrade your Recruitment Marketing and employer branding toolkit. Session: Aligning Your Candidate Experience and Employer Value Proposition. Innovation Lab, PandoLogic.

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5 Employer Brand Launch Lessons from Rally Award Winners

Rally Recruitment Marketing

More than ever before, it comes down to your employer brand. But if you’re creating your employer brand for the first time, or you’re revamping it, it’s easy to get bogged down in all of the moving pieces. the people you choose to feature your employer brand in action . Meet the winners.

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5 Ways Data is Advancing Recruitment Marketing Strategy

Rally Recruitment Marketing

Recruitment Marketing strategy is becoming more and more data driven, not only to make decisions about what content, campaigns and channels to use, but also to defend recommendations made to business partners. Getting leaders behind Recruitment Marketing initiatives is still a challenge for many practitioners.

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7 Steps to Programmatic Employer Brand Advertising

Rally Recruitment Marketing

So, if that holds true, then something we need to talk about more in Recruitment Marketing is the fact that to meet candidate expectations, we need to start adopting more consumer marketing approaches! You may have heard about programmatic before in relation to programmatic job advertising, which is a great start.

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UTMs: What are They Good for in Recruitment Marketing (and Best Practices for Using Them)

Rally Recruitment Marketing

I can’t tell you how exciting it is to see how engaged practitioners are getting about how to track and measure their Recruitment Marketing efforts , especially using the variety of tools available today, but there is one relic from the past that many recruitment marketers aren’t taking advantage of: UTMs. What are UTMs?