What B2B Can Learn from B2C: Optimizing Data for a Better Customer Journey
Lusha
JUNE 16, 2021
Are you aware of one of the biggest shifts taking place in the B2B industry? Well, for one, we’re starting to see B2B and B2C sales tactics merge. B2B companies are now allowing customers to learn about their products and services organically, without the guidance of a sales rep. How do you do that? By using data better.
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