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Q&A with Craig Fisher: Maintaining a deeply human process in recruiting

Rally Recruitment Marketing

As the recruiting and talent attraction field quickly evolves to become even more tech focused, especially with the use of automation and AI technologies in many of the industry’s tools and platforms, it’s critical that companies maintain the human element in the hiring process. Having led talent consulting and marketing for U.S.

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UTMs: What are They Good for in Recruitment Marketing (and Best Practices for Using Them)

Rally Recruitment Marketing

I can’t tell you how exciting it is to see how engaged practitioners are getting about how to track and measure their Recruitment Marketing efforts , especially using the variety of tools available today, but there is one relic from the past that many recruitment marketers aren’t taking advantage of: UTMs.

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5 Employer Brand Launch Lessons from Rally Award Winners

Rally Recruitment Marketing

As one of the second-place winners in the Best Employer Brand Launch category, McGraw Hill leveraged candidate personas and revamped their careers site, social media, candidate communications and more to nearly double their average site visit time and produce 90,000 more page views. Lockheed Martin.

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Candidate Personas: 4 Ways Recruiting Can Get Value From Them

Jibe

Personas” in general can help the way different functions operate across the organization. For instance, your product team may have user personas. Sales and marketing use buyer personas. Likewise, recruiting can build out candidate personas. Used in the right way, candidate personas can have enormous value.

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Checklist: Employer Branding Tools and Tactics Every Modern Recruiter Should Know

Linkedin Talent Blog

I just landed a new job running recruiting and innovation at NPR. My past experience included ‘traditional’ recruiting leadership roles at companies including Ticketmaster, Magento, and Intersperse. I soon learned a traditional recruiting approach would fail in this new role. Persona Mapping. Inbound Email Marketing.