exaqueo

SEPTEMBER 4, 2019

This year, to celebrate #GlobalTADay our team compiled a list of advice based on our experience in the field. Lexi Gordon: The industry is changing so much, so don’t feel like your inexperience is a knock against you. How can you, your team, the employer brand bridge it? That’s the gap.

Employer Branding 42

Employer Branding Talent Acquisition Onboarding Strategy 42

exaqueo

OCTOBER 10, 2019

L’Oreal’s Ad for Men Campaign Shares Why Hiring Female Leaders Is Worth It Adrienne Betenbaugh: You don’t need to tell a team of all women these ads are awesome, we know it to be true. Lexi Gordon : I see it as the hard work that comes with work, the pursuit of something you really love and are passionate about.

Employer Branding 41

Employer Branding Compensation Conference Advertising 41

exaqueo

MARCH 19, 2019

In case it wasn’t totally apparent, our team is obsessed with employer brand. Before I introduce you to our newest team member, I want to share a little story — it’s related, I promise! During my time on the marketing team at Uber, I was able to work alongside the employer brand team during a several-month long project.

Employer Branding 45

Employer Branding Energy Government Strategy 45

exaqueo

FEBRUARY 10, 2017

In May 2016, I left a great position with a wonderful team and company to spend time with my daughters. With Valentine’s Day just around the corner, team exaqueo set out to uncover: Why do employer brand professionals LOVE what they do? With one taste of successfully connecting a candidate with a client—I was hooked.

Employer Branding 53

Employer Branding Twitter Talent Acquisition Strategy 53

exaqueo

OCTOBER 17, 2018

Our team will often say that “employer brands are not built in a boardroom.” In our experience, the friction tends to happen with Marketing because the employer brand work starts to encroach into their territory,” shares Lexi Gordon , chief operating officer and principal employer brand strategist at exaqueo.

Employer Branding 50

Employer Branding How To Applicant Tracking Systems Strategy 50

exaqueo

OCTOBER 3, 2018

The branding team observed the ways in which their product was used, and reacted quickly to keep the momentum going. The Pabst brand team embraced consumer’s lifestyle behaviors and embedded the brand in ways that were authentic, like quietly participating in a bike-messenger rodeo. The secret to a successful rebirth? It was simple.

Employer Branding 42

Employer Branding Fashion Strategy Travel 42

exaqueo

JULY 19, 2017

At exaqueo, our team travels to support the needs of our clients. Travel Association, there will be a slight uptick in business trave l over the next few months. While some employees may travel once a year, there are others for whom business travel is nearly a way of life.

Travel 51

Travel Hotels Employer Branding Banking 51