GA4 FAQs: What Mission-Driven Organizations Need to Know
Forum One
FEBRUARY 7, 2023
So start now, if you haven’t already: your GA4 instance doesn’t need to be perfect right out of the gate. Beyond that timeframe, the data is less connected to your internal functions, like site structure and content, and to external realities, like changes in the ways people demand, access, and use communications tools. Implement it.
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