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Level Up Your Marketing in a Down Economy

COATS Staffing Software

Our latest eBook, LEVEL UP , shares the best ways to market your staffing company in a down market. Content marketing is an effective way to be seen as an expert and build credibility. Deliver value to your clients by creating content in various formats such as blogs, eBooks, videos, and podcasts. Career site.

eBook 26
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What Is Inbound Recruiting? Here’s Everything You Need to Know

Jibe

Inbound recruiting is a methodology that uses digital marketing strategies to engage targeted groups of passive and active job seekers at different phases of the recruiting funnel. Inbound Recruiting Vs. Inbound Marketing – The Great Overlap. Source: Jibe’s New Candidate Journey eBook.

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Candidate Experience: A Crash Course for Modern Recruiters

Jibe

A candidate persona is a concept taken from other areas of business like sales, marketing, and engineering. It is a powerful recruitment marketing tool that refers to the process of developing a fictional representation of your ideal candidate or set of candidates. Here’s more info on the top of the recruiting funnel.

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Employer Branding: Fad or Future? The Expert Review

Beamery

Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. Companies can relay their culture and values through blogging, webinars, and social media to name just a few. Matt Buckland.

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Want Better Recruiting? Add These 41 Twitter Feeds To Your List

Eightfold

His Twitter feed is a treasure trove of information on recruiting marketing and content marketing, as well as a gateway to Alder’s contributions to GetApp. Biro created Talent Culture to showcase the best insights in recruitment and talent management. Cecile Alper-Leroux. Steve Boese. Bill Boorman. Doug Melville.

Twitter 78
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What Recruiting and Marketing Have In Common

marenated

He’s mentally checked out over the summer because the kids are home and he’s not really focused on work, so you’ll send out the “How to Convince Your Boss to Let You Work from Home” downloadable ebook or podcast around September when he’s irritated that everyone’s gone and he has to be back in the office. I’m kidding.

SEO 59
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5 Best Recruitment Marketing Articles of the Week 2.7.15 to 2.13.15

Symphony Talent

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing and other recruitment trends. This week we’ll be covering high performance recruitment marketing, sports and HR, candidate experience, passive candidates and influencing on Twitter.