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5 Steps to Writing Good Employer Brand Content

Proactive Talent

Employer brand content goes above a traditional op-ed piece on the latest in entertainment, politics, or gossip. The content published on employer sites represents not only your company but your employee's experience, workplace culture, and gives you the ability to humanize your brand through great storytelling.

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The Harsh Truth About Employer Value Propositions

Rally Recruitment Marketing

Most companies look at their employee value proposition as their chance to “sell” their employer brand to candidates. Rally note: Bryan and Charlotte will be teaching their Give & Get Framework for Employer Branding in two virtual workshops. Anyone applying for this role is now culturally worth talking to.

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Ph.Creative: Employer Brand Reputation by Design with Bryan Adams

Recruiting Daily

On this episode of The RecruitingDaily Podcast, we have guest Bryan Adams on to discuss employer brand reputation by design.

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Why Storytelling Is So Important to Your Employer Brand

Recruiting Daily Advisor

When you use storytelling in your employer brand—to tell your employees’ stories of challenges and triumphs—you give candidates the chance to feel and experience what it’s like to work for your company. That allows them to make a more informed decision about whether they will be a good match for your culture.

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14 Ways the LGBTQ2+ Community Wants You to Celebrate Pride

Rally Recruitment Marketing

One was an alcohol brand with a float packed with male dancers in skimpy outfits dancing — and clearly trying to sell their product. The other was an airline with 50 or so of their employees walking together with t-shirts showing that they’re part of the company’s LGBTQ2+ community. . Sean (He/Him). Craig (He/Him).

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RallyFwd December 8: Speakers Announced

Rally Recruitment Marketing

Every year, thousands of professionals walk away from our RallyFwd Virtual Conference with practical strategies and tactics from the best of the best in Recruitment Marketing, employer branding and candidate experience. His digital branding methods have been adopted as best practices by companies like Linkedin, Toyota, YUM!

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Why Your Company Needs Employer Branding & How To Get Started

Proactive Talent

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. Having worked on and led employer branding at various companies ranging from startups to large international organizations, I can confidently say that every company, even a Google or Facebook, needs employer branding.