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Top 10 Rally Resources for Creating a Stand-Out Employer Brand

Rally Recruitment Marketing

Done right, and your employer brand can attract your ideal candidate personas and differentiate your employee value proposition from your talent competitors. Employer branding is how you market your company as a great place to work and what makes you unique as an employer of choice.

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Why You Should Infuse your Employer Brand in the Candidate Experience

Rally Recruitment Marketing

Your candidate experience is a vital part of the recruiting and talent attraction process. It gives your talent audience and candidates a taste of what it’s like to be a part of your company. Because of this, it’s so important to infuse your candidate experience with your employer brand.

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9 Fixable Mistakes When Creating an Employee Value Proposition

Rally Recruitment Marketing

And, of course, one of the most effective ways to determine and communicate your company’s differentiators is through your employee value proposition (EVP). Your EVP is the creative platform (message and visuals) that communicates the “what’s in it for me” of working at your organization.

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9 Common Pitfalls to Avoid In Your Employee Value Proposition

Rally Recruitment Marketing

And, of course, one of the most effective ways to determine and communicate your differentiators is through your employee value proposition (EVP). It can be composed of, but not limited to, your company’s culture, mission, values, approach to getting things done, and more.

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Top 10 Rally Resources: How to Build and Engage a Talent Network

Rally Recruitment Marketing

Simply defined, your talent network (also called talent community) is made up of the candidates who have applied for your jobs or who have opted in to receive your recruitment communications, such as job alerts, employer brand content or your talent newsletter. Who doesn’t want that?!

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9 Common Employee Value Proposition (EVP) Pitfalls to Avoid in Recruitment Marketing

Rally Recruitment Marketing

And, of course, one of the most effective ways to determine and communicate your differentiators is through your employee value proposition (EVP). It can be composed of, but not limited to, your company’s culture, mission, values, approach to getting things done, and more.

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7 Career Lessons from Employer Brand Mentors at RallyFwd

Rally Recruitment Marketing

This might mean we’re considering ways to provide more value in our current careers, to learn new skills or to land a job that we’re more passionate about. This might mean we’re considering ways to provide more value in our current careers, to learn new skills or to land a job that we’re more passionate about.