Rally Recruitment Marketing

JUNE 19, 2023

Employer branding is one of the most important strategies in recruiting today. Done right, and your employer brand can attract your ideal candidate personas and differentiate your employee value proposition from your talent competitors. Building an Employer Brand 1.

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Rally Recruitment Marketing

JULY 9, 2023

When you are trying to begin using Recruitment Marketing strategies, you may not know what to do or where to start. Most talent acquisition and HR professionals are not trained in marketing, so it’s understandable that strategies like social media marketing, content marketing and employer branding can seem a bit daunting.

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Rally Recruitment Marketing

JULY 11, 2022

This was the question that eventually led us to launch “Be You. Fast forward to today, and we’re thrilled to report that “Be You. Through 27 blog posts, the campaign generated 200% more traffic to our careers blog in 2021 compared to 2020, which landed us the Best Careers Blog award at this year’s Rally Awards ! .

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Rally Recruitment Marketing

MARCH 11, 2024

In Recruitment Marketing and employer branding, we’re constantly on the hunt for the next big strategy or tool that will give us an edge. But what if the most powerful tool in your toolbox is one you already have? Why does employee feedback matter? So, how do you unlock this treasure trove of insights?

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Rally Recruitment Marketing

JANUARY 2, 2023

You may be excited that your Recruitment Marketing budget has been increased this year, or you may be feeling disappointed that you didn’t get approval for the budget you requested. In this blog post, you’ll learn: Benchmarks for the average Recruitment Marketing budget, based on company size.

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Rally Recruitment Marketing

OCTOBER 1, 2023

It’s where talent encounters and interacts with your employer brand — maybe for the first time or to research your company during the recruiting process. These features will heighten the candidate experience and shine a spotlight on your employer brand, company culture and commitment to diversity, equity and inclusion.

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Rally Recruitment Marketing

SEPTEMBER 6, 2022

To create an effective Recruitment Marketing strategy, you need a multi-channel approach, from social media to email outreach to digital advertising. The benefit of building a talent network is that it allows you to recruit faster and cheaper from a database of talent that you have already paid to acquire.

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Rally Recruitment Marketing

SEPTEMBER 4, 2023

You’ll get thousands of search results explaining why diversity matters in hiring, telling you what to do to increase DEI in your hiring strategy, and selling you products and services to assist you in this effort. In fact, it’s very possible you found this article through a search like this!

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Rally Recruitment Marketing

NOVEMBER 6, 2022

To stay competitive in talent attraction, practitioners will need to look for new approaches to reach talent through new strategies and channels. And the faster you get there, the more successful you’ll become in 2023, 2024 and beyond. . And RallyFwd next month will help you do just that! Rebecca Brookson, Sr. Jana Luitjens, Sr.

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Rally Recruitment Marketing

MARCH 27, 2023

Because of this, it’s so important to infuse your candidate experience with your employer brand. The candidate experience should validate the tone set by all your other employer branding work and materials. In this blog post, I’ve summarized the key points to help you improve your candidate experience.

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Rally Recruitment Marketing

OCTOBER 4, 2021

Our brand is our people, and that’s where we started – aligning on our values and reinstating confidence in the company. In this blog, I’ll be sharing how our employer brand has changed over the past year, how and why we’re rebuilding it from the inside out and how we align our efforts internally and externally.

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Rally Recruitment Marketing

JANUARY 31, 2022

More companies are realizing the value of having a team member dedicated to employer branding, and I’m seeing so many job postings that are searching for unicorns. . I recently started as the Manager of Employer Brand at 1Password. Here, and at both of my previous employers, I was the first employer branding hire.

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Rally Recruitment Marketing

OCTOBER 11, 2021

Demonstrating the return on investment (ROI) of Recruitment Marketing strategy can be a bit tricky, as you’ve likely experienced yourself. . However, as you’ve also likely experienced, recruiting metrics alone don’t quite capture the full story of the work you do. Number of hires. Time to hire. Cost per hire.

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Rally Recruitment Marketing

JUNE 13, 2022

Despite the growing importance of employer branding and Recruitment Marketing in attracting talent to your workplace, our field still suffers from a massive knowledge gap at all levels, especially when it comes to knowing how to measure employer branding. Continue reading to learn why tracking is key!

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Rally Recruitment Marketing

DECEMBER 29, 2023

Practitioners across recruiting, HR, Recruitment Marketing and employer branding came together at RallyFwd to hear innovative strategies from expert speakers while also voicing their own experiences, concerns and predictions for how their jobs could change in the coming year.

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Rally Recruitment Marketing

AUGUST 22, 2021

Today I have some big news to share, and I won’t keep you in suspense any longer: We’ve launched a new analytics & benchmarking tool for the Rally Recruitment Marketing community! The tool is called Rally® Inside and it provides you with a new way to measure and show your impact on attracting talent to your company.

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Rally Recruitment Marketing

MARCH 14, 2021

My name is Shaunda Zilich and I’m the Global Talent Brand Manager at Qualtrics. Our team is obsessed with leveraging the data we collect along the full candidate journey to predict our organization’s talent needs so we can be proactive in our strategies. But, how can you make that passion and purpose come through in a job description?

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Rally Recruitment Marketing

FEBRUARY 26, 2024

A job description is often a candidate’s first view into your organization as an employer. One of the reasons why so many job descriptions fall flat is because of the sheer number that must be written—we know you’ve got lots on your plate, and it’s tough to give each role the attention it deserves.

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Rally Recruitment Marketing

FEBRUARY 14, 2021

While some employers were forced to slow down their recruiting efforts, others saw a surge in hiring and required new marketing strategies to attract talent. During 2020, recruiting strategies went digital, the candidate experience went virtual and employer brand storytelling went remote.

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Rally Recruitment Marketing

JANUARY 3, 2021

They’re not for everyone, but I hope you find the unique startup environment fun and exciting.” . And after my experiences over the past few years, I can honestly now say that I do feel this way. Startups that are hiring for employer brand and Recruitment Marketing roles are few and far between. Here are 3 reasons why: 1.

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Rally Recruitment Marketing

MAY 31, 2021

It’s no question that hiring looks different in 2021, but how do actual job seekers and employers plan to navigate the coming year ahead? And we’ve made each takeaway actionable with ideas on how to put them into practice now. Takeaway #1: Employer brand is a top motivating factor for passive and active candidates.

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Rally Recruitment Marketing

SEPTEMBER 20, 2021

Since entering the Recruitment Marketing space, I’ve always used the analogy of a great band or restaurant to remind me of the importance of employer branding. The same can be said for employers. Sound familiar? And that coordination doesn’t end at the onboarding of talent- it should carry on from hire to retire. .

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Rally Recruitment Marketing

NOVEMBER 21, 2021

I have amazing news: submissions for the 2022 Rally® Awards , the biggest global competition recognizing and celebrating excellence in Recruitment Marketing and employer branding, are now open. Best Careers Blog. Best Employer Brand Video . Best Employer Brand Launch . Best Talent e-Newsletter.

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Rally Recruitment Marketing

NOVEMBER 15, 2021

Every year, thousands of professionals walk away from our RallyFwd Virtual Conference with practical strategies and tactics from the best of the best in Recruitment Marketing, employer branding and candidate experience. There’s a reason why 99% of past attendees would attend the conference again and recommend it to friends!

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Rally Recruitment Marketing

JULY 22, 2023

Recruiting skilled talent and those requiring specialized certifications poses many challenges for employers, especially in industries that face a labor shortage. From there Kelsie took a role in early talent recruitment, and then found her way to a career in Recruitment Marketing and employer branding.

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Rally Recruitment Marketing

JANUARY 4, 2022

If you weren’t able to attend in December, don’t worry! We’ve got you covered with presentation highlights to catch you up on what you missed. Now over 2 years into the pandemic, navigating the new candidate journey still remains a mystery to many companies. Be sure to check back soon for part 2!

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Rally Recruitment Marketing

APRIL 2, 2020

If you only remember one thing from this blog post, what I would like it to be is this: Whether or not you have a formal employee value proposition (EVP) in your organization, your employees are experiencing one—right now—whether you know it or not. Case in point. What to start doing. Find stories that matter.

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Rally Recruitment Marketing

NOVEMBER 13, 2020

Gen Z and millennials make up 62% of TikTok’s audience , so it is a great channel for reaching and building brand awareness with students, new grads and early career audiences. To help you get started, here are 3 ways that you can use TikTok to boost your employer brand. What you need to know about TikTok.

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Rally Recruitment Marketing

JANUARY 23, 2022

Our latest Rally community survey revealed that 34% of recruitment marketers work for someone who knows nothing about Recruitment Marketing and employer branding; 56% are working for someone who is learning about RM/EB at the same time they are; and only 10% are learning about RM/EB from their manager. . Get leaders on board.

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Rally Recruitment Marketing

APRIL 4, 2020

As a Recruitment Marketing and employer brand content strategist and creator, a few of the questions that have been top of mind for me include: How should we adjust our Recruitment Marketing and employer brand content and initiatives in light of COVID-19? . Recruitment Marketing content in an uncertain time.

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Rally Recruitment Marketing

MAY 21, 2020

Or maybe this reflection has led us to realize we want to switch into a new line of work altogether — perhaps you’re considering making the career move from marketing to Recruitment Marketing or from recruiting to employer branding! Right now, nothing seems to be “business as usual” and probably won’t be for a while.

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Rally Recruitment Marketing

MAY 1, 2020

As an employer brand professional, you can protect your company’s overall brand reputation and help to manage risk during this crisis. This can only happen though when we shift our mindset and think about employer branding beyond just a recruitment nice-to-have.

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Rally Recruitment Marketing

FEBRUARY 19, 2020

First things first, why do we often overlook PR? These stories can be communicated through various strategies and channels including media and influencer placements, social media and content marketing, branded events and more. Why is PR useful for advancing your employer brand?

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Rally Recruitment Marketing

JUNE 21, 2021

An effective social recruiting strategy needs to be thoughtful and intentional. You need to ensure that you’re posting the right content in front of the right candidates. Now, on to the details! But that can be easier said than done. Prioritizing employee-centric content. View this post on Instagram.

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Rally Recruitment Marketing

SEPTEMBER 13, 2020

Recruiting events are a tried and true method to attract talent to your organization and build brand awareness. In-person recruiting events are a great way to build relationships with candidates and introduce them to your employer brand through thoughtfully created events collateral. Professional development.

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Rally Recruitment Marketing

JUNE 20, 2022

I can’t tell you how exciting it is to see how engaged practitioners are getting about how to track and measure their Recruitment Marketing efforts , especially using the variety of tools available today, but there is one relic from the past that many recruitment marketers aren’t taking advantage of: UTMs. How do you actually create UTMs?

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Rally Recruitment Marketing

JUNE 25, 2020

Many employers have made public statements and pledged their support for the Black Lives Matter movement and against racial injustice. But I think now it’s time to talk about what’s next: creating action plans that will drive change within our organizations. Increase diversity at the executive level.

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