Rally Recruitment Marketing

APRIL 23, 2023

In 2023, employers continue to face a highly competitive labor market. unemployment rate relatively unchanged over the past year at 3.5% , employers need a strong employer brand that differentiates their employee experience and the know-how to embrace new strategies and channels to attract passive talent to their company.

Recruitment Marketing 419

Recruitment Marketing Employer Branding Advertising Talent Acquisition 419

Rally Recruitment Marketing

JANUARY 17, 2022

Most visitors to your careers site aren’t there to apply for a job. . People are looking at your site and seeing whether they can envision themselves belonging there at some point. How can your careers site act as a window into the everyday culture of what it’s like to work there? It all starts with the brand.

Employer Branding 418

Employer Branding Recruitment Marketing Handbook Guidelines 418

Rally Recruitment Marketing

OCTOBER 15, 2023

This award is presented to a practitioner who serves as a role model for raising up the entire profession, distinguishing themselves through extraordinary leadership, business impact and pioneering work in Recruitment Marketing and employer branding. The ADP team also received a 2021 Rally Award for Best Careers Social Media.

Recruitment Marketing 419

Recruitment Marketing ADP Employer Branding Talent Acquisition 419

Rally Recruitment Marketing

JANUARY 6, 2024

Launched in 2020, the Rally® Awards are now in their fifth year and have come to set the gold standard in recognizing the outstanding achievements in Recruitment Marketing and employer branding by professionals who work in-house for employers. Learn more on the Rally Awards website.

Employer Branding 221

Employer Branding Social Media Advertising Video 221

Rally Recruitment Marketing

AUGUST 28, 2023

We spoke with Jacob Rivas from WW (Weight Watchers), Michelle Rojas from Spring Health and employer branding & Recruitment Marketing consultant Carrie Corcoran about their pro tips for attracting tech and digital talent to non-tech companies. Non-tech employers are looking to leverage technology to drive innovation and growth.

Employer Branding 419

Employer Branding Recruitment Marketing Job Descriptions Diversity 419

Rally Recruitment Marketing

AUGUST 29, 2021

More than ever before, it comes down to your employer brand. But if you’re creating your employer brand for the first time, or you’re revamping it, it’s easy to get bogged down in all of the moving pieces. the people you choose to feature your employer brand in action . Meet the winners. McGraw Hill.

Employer Branding 418

Employer Branding ADP Video Film 418

Rally Recruitment Marketing

SEPTEMBER 6, 2022

Simply defined, your talent network (also called talent community) is made up of the candidates who have applied for your jobs or who have opted in to receive your recruitment communications, such as job alerts, employer brand content or your talent newsletter. Real examples of effective branded email campaigns.

Resources 417

Resources CRM How To Recruitment Marketing 417

Rally Recruitment Marketing

JUNE 2, 2023

Increasing the conversion rate of your careers site is an important strategy that will make your recruitment advertising budget more effective. The right kind of job alerts is central to this strategy, yet today most employers aren’t taking full advantage of new job alert technology.

Advertising 409

Advertising Recruitment Marketing Conference Strategy 409

Rally Recruitment Marketing

MARCH 11, 2024

In Recruitment Marketing and employer branding, we’re constantly on the hunt for the next big strategy or tool that will give us an edge. Employee feedback, whether positive or negative, is a reality check that keeps your employer brand honest and relevant to those most likely to succeed at your company.

Recruitment Marketing 251

Recruitment Marketing Employer Branding Survey Groups 251

Rally Recruitment Marketing

SEPTEMBER 25, 2023

Developing and activating an authentic, dynamic and beneficial employer brand takes time, work and support from stakeholder and cross-departmental collaboration. With so much effort to get it “right”, your employer brand needs to be useful for years to come, through potential (and unknown) company, job market and world changes.

Employer Branding 369

Employer Branding ADP B2B Recruitment Marketing 369

Rally Recruitment Marketing

MAY 16, 2022

Highlighting your products as a selling point in your employer brand content can certainly be effective, but recent data suggests that candidates care just as much, if not more, about the people behind those products. In this sense, your corporate brand and employer brand aren’t necessarily separate, they can (and should!)

Employer Branding 419

Employer Branding How To CRM Social Media 419

Recruitics

MARCH 21, 2024

Key Takeaways: Incorporating video into various recruitment channels, including career sites, job postings, and social media, helps boost candidate awareness and engagement with the employer brand.

Video 204

Video Social Media Employer Branding Media 204

Rally Recruitment Marketing

JUNE 27, 2022

Every year, the Rally Awards celebrate excellence in Recruitment Marketing and employer branding practices that attract and recruit talent through social and digital channels, as well as practitioners who have demonstrated how they’ve moved the needle to make a difference in their organization.

Recruitment Marketing 419

Recruitment Marketing Employer Branding Social Media Talent Acquisition 419

Rally Recruitment Marketing

NOVEMBER 21, 2022

Each month, hundreds (if not thousands) of people are coming to your careers site to learn about your careers and view your job descriptions. Karl recommends you start with data (assuming it’s available to you) from your applicant tracking system and your careers site to see where you stand. Meet the expert: .

Applicant Tracking Systems 419

Applicant Tracking Systems Mobile How To Candidate Experience 419

ClearCompany Recruiting

FEBRUARY 20, 2024

Despite being a top priority for employers, research shows great candidate experiences are rare, and they’re likely going to get worse. As a result, candidate resentment is rising, which means more people are reporting poor candidate experiences that turn them off from engaging with a brand altogether.

Candidate Experience 307

Candidate Experience Screening Interviews Job Descriptions 307

Rally Recruitment Marketing

FEBRUARY 14, 2022

Hanady Khourshid, Manager of Employer Brand & Diversity, and Andrew Mott, Senior Manager of Talent Acquisition, Technology, Process & Operations from CDW shared their experiences and tips for adapting to the hybrid candidate journey. . On their careers site, CDW features short employee videos about #LifeatCDW.

Candidate Experience 419

Candidate Experience Employer Branding Recruitment Marketing Video 419

ClearCompany Recruiting

JULY 25, 2023

It was updated with new information and best practices around employer branding and employee engagement in July 2023. You’re creating hiring and onboarding processes; building up your employer brand; monitoring HR metrics ; managing payroll; fostering employee engagement ; and so much more.

Employer Branding 345

Employer Branding ClearCompany Reference Onboarding 345

Rally Recruitment Marketing

JUNE 20, 2022

Technically, using UTMs allows you to append additional parameters to a URL and that information can be read by the server that hosts that webpage, whether that’s your ATS, CRM or your careers site. How are UTMs useful in Recruitment Marketing and employer branding? What pages did they visit on your site.

Recruitment Marketing 413

Recruitment Marketing Employer Branding Data CRM 413

Rally Recruitment Marketing

JUNE 13, 2022

Despite the growing importance of employer branding and Recruitment Marketing in attracting talent to your workplace, our field still suffers from a massive knowledge gap at all levels, especially when it comes to knowing how to measure employer branding. Employer review ratings (i.e.

Employer Branding 419

Employer Branding Recruitment Marketing Social Media Advertising 419

Rally Recruitment Marketing

FEBRUARY 4, 2024

Each channel’s content style is different and there are differences among their audiences too, so it’s critical that we know how to build a social presence that’s channel-specific yet true to our employer brands. Learn more on the Rally Awards website. Learn more on the Rally Awards website.

Social Media 221

Social Media Media Employer Branding Social Recruiting 221

ClearCompany Recruiting

FEBRUARY 15, 2024

People learned how their employers responded to uncertainty; where they stood on social, political, and economic issues; and how highly they valued employee wellbeing. What followed was the Great Resignation and increased scrutiny of the employer brand in candidates’ job searches.

ClearCompany 196

ClearCompany Employer Branding Applicant Tracking Systems Social Media 196

Rally Recruitment Marketing

JULY 22, 2023

Recruiting skilled talent and those requiring specialized certifications poses many challenges for employers, especially in industries that face a labor shortage. It was a large campaign that got real recruitment results: an 80% increase in applications and a 54% increase in new hires at the Madison site!

Recruitment Marketing 419

Recruitment Marketing Healthcare Employer Branding Conference 419

Rally Recruitment Marketing

JUNE 3, 2020

That number is great considering that employer branding hasn’t been around all that long! For the other 60% of us, this might be an opportune moment to conduct research and finally put together our EVP messaging and employer brand platform. Audit your careers site and apply process.

Recruitment Marketing 383

Recruitment Marketing Employer Branding Social Media Talent Acquisition 383

Recruitics

JANUARY 18, 2024

Organizations need to optimize recruitment resources, test new strategies, and showcase their employer brand effectively, even if the budget doesn't increase. Highlighting unique benefits and opportunities through EVP across various channels, including career sites, social media, and job postings, is crucial.

Recruitment Marketing 193

Recruitment Marketing Strategy Social Media Employer Branding 193

Rally Recruitment Marketing

MARCH 14, 2022

If this sounds familiar, you’re not alone; Recruitment Marketing as a field continues to gain traction among employers but the support and resources available to many of us are still nowhere near where they need to be. . Other than your employer brand messaging, such as your “What’s in it for me?” Career growth .

Recruitment Marketing 417

Recruitment Marketing Social Media Strategy Employer Branding 417

Rally Recruitment Marketing

JUNE 19, 2023

Employer branding is one of the most important strategies in recruiting today. Done right, and your employer brand can attract your ideal candidate personas and differentiate your employee value proposition from your talent competitors. Building an Employer Brand 1.

Employer Branding 419

Employer Branding Resources Recruitment Marketing ADP 419

Rally Recruitment Marketing

JULY 31, 2021

Many recruitment marketers know launching a new careers site is a big project — it can involve a lot of stakeholders, needs to reflect authentic employee stories and aims for the finished product to be something employees are proud to share. Rally: What do you enjoy most about working in Recruitment Marketing and employer branding?

Recruitment Marketing 419

Recruitment Marketing Employer Branding Social Media CRM 419

Rally Recruitment Marketing

FEBRUARY 17, 2024

From connecting the dots between great healthcare and great careers, to igniting LinkedIn with the childhood dreams of their employees, these content marketing campaigns didn’t just fill positions — they built communities and showcased company cultures in ways that text on a job board never could.

Recruitment Marketing 251

Recruitment Marketing Strategy Employer Branding Social Media 251

Rally Recruitment Marketing

MAY 13, 2023

What you all have in common is that you’re advancing your career by learning new skills in social media, content marketing, digital marketing and employer branding to attract and engage talent. 39% said they’re currently refreshing their employer brand, which is the same as December 2022 and 4% higher than one year ago.

Recruitment Marketing 418

Recruitment Marketing Trends Social Media Employer Branding 418

Rally Recruitment Marketing

MARCH 27, 2023

Because of this, it’s so important to infuse your candidate experience with your employer brand. The candidate experience should validate the tone set by all your other employer branding work and materials. Do these sound familiar to you?

Employer Branding 251

Employer Branding Candidate Experience Recruitment Marketing Screening 251

Rally Recruitment Marketing

JANUARY 30, 2023

Whether you’re getting started in a new Recruitment Marketing or employer branding role this year, or continuing to build out the strategy at your current employer, here’s how you can be sure you’ve got your priorities straight. Look for touchpoints that may be negatively impacting conversion and employer brand perception.

Employer Branding 419

Employer Branding Recruitment Marketing Social Media CRM 419

Rally Recruitment Marketing

FEBRUARY 11, 2022

It’s pushed employers into a recruitment frenzy, with enormous sums being spent on job advertising. Your Recruitment Marketing and employer branding strategies are more important than ever! Employers are promoting jobs more frequently, but candidates are responding less. Indeed is reporting 60.4%

Social Media 419

Social Media Employer Branding Recruitment Marketing Advertising 419

Rally Recruitment Marketing

AUGUST 14, 2023

billion people using social media , and with the average person spending 2-3 hours each day checking their social accounts , practically everyone that an employer wants to hire is using social media today. For some TA teams, it means building careers-focused social channels that concentrate on company culture and the employee experience.

Social Media 419

Social Media Media Resources Social Recruiting 419

Rally Recruitment Marketing

SEPTEMBER 27, 2021

Employer awards build trust with candidates in a way that can set you apart from competitors in the job market. But if you want your awards to enhance your employer brand and help you recruit more effectively, they need to be promoted the right way, and in the right places. Careers blog. Social media. Company website .

Employer Branding 419

Employer Branding Pharmaceuticals Social Media ADP 419

Rally Recruitment Marketing

MAY 31, 2021

It’s no question that hiring looks different in 2021, but how do actual job seekers and employers plan to navigate the coming year ahead? Takeaway #1: Employer brand is a top motivating factor for passive and active candidates. To find out, we turned to the 2021 CareerArc Future of Recruitment Study. .

Study 439

Study Social Media Employer Branding Social Recruiting 439