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8 Tips for Creating a Winning Recruitment Marketing Content Strategy

Rally Recruitment Marketing

The winners of the Best Content Marketing category in the Rally Awards have shown us how it’s done right. Reminder: Don’t miss this opportunity to enter the 2024 Rally Awards and be recognized for your work across 17 categories. Note: Kyndryl also won first place in the Best Employee Generated Content category!

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Winning Social Media Campaigns from the Rally Awards

Rally Recruitment Marketing

Since we launched our Rally® Awards program in 2020, the competition in the social media categories has intensified each year, showing the growing investment and creativity in using social media for talent attraction. Reminder: Don’t miss this opportunity to enter the 2024 Rally Awards and be recognized for your work across 17 categories.

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3 Experimental Recruitment Marketing Campaigns that Worked

Rally Recruitment Marketing

Authentically present the company culture. EP4: Creating a Culture of Lifelong Learning. This outstanding Recruitment Marketing campaign won Intel first place in the Best Use of Organic Social Media in Recruitment Marketing category in the 2022 Rally Awards! Raise brand awareness of Site Group as an employer.

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5 Employer Brand Launch Lessons from Rally Award Winners

Rally Recruitment Marketing

To help set you up for success in these areas, we’re sharing the work of the winners of the Best Employer Brand Launch category from the 2021 Rally Awards : ADP, McGraw Hill and Lockheed Martin. First place in the Best Employer Brand Launch category, ADP built a new EVP from the ground up to appeal to a new tech talent audience.

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6 Ways to Celebrate National Nurses Week as a Recruitment Marketer

Rally Recruitment Marketing

People are much more likely to believe people in similar shoes as them than a general corporate entity. The general category of “stories” can include: Career tracks (how did an existing nurse at your organization get to where they are now?). Share stories of nurses on your team.

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What Makes Nestlé USA’s Recruitment Marketing Content So Successful?

Rally Recruitment Marketing

To show what an effective content marketing strategy for recruiting looks like in today’s changing hiring landscape, we turned to Nestlé USA , the winner of the Best Content Marketing Program category at last year’s Rally Awards. Their strategy last year not only landed them first place, but also a record-high 321.4 million engagements.

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3 Reasons Why Startups Should Invest in Recruitment Marketing

Rally Recruitment Marketing

Early stage startups often have a list of “key” roles they need to fill to really hit the ground running, like developers and sales reps, while some corporate functions such as HR, payroll and marketing may fall under the “outsource” category. When you do a quick Google search of “startup culture,” it’s usually preceded by “toxic.”