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UTMs: What are They Good for in Recruitment Marketing (and Best Practices for Using Them)

Rally Recruitment Marketing

I can’t tell you how exciting it is to see how engaged practitioners are getting about how to track and measure their Recruitment Marketing efforts , especially using the variety of tools available today, but there is one relic from the past that many recruitment marketers aren’t taking advantage of: UTMs. What are UTMs?

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What Metrics to Measure for Each Recruitment Marketing Channel

Rally Recruitment Marketing

Having so many channels to now connect with candidates is great news for recruitment marketers. That’s exactly why we created our How To Guide, How to Track Your Recruitment Marketing Strategy. Stay tuned for future blogs highlighting the metrics to follow for your paid ad campaigns.

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The best Employee Value Propositions have this in common

Stories Incorporated

At a time when candidates are genuinely trying to learn about why they should consider you as a potential employer, it’s a missed opportunity en masse. That clarity will help you prioritize which messages to convey to candidates in your employer brand and recruitment marketing content. You’re making it real for them.

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Philips Case Study

Stories Incorporated

Liderando equipos en Philips (Translation: Leading teams at Philips). Recorded in Portuguese, this video serves as great regional recruitment marketing content. They were able to create compelling recruitment marketing content that supported their hiring goals. Bonus Video. Philips cares for employees.

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Lose Yourself: Why Substance Matters More Than Style in Recruitment Advertising.

Recruiting Daily

Shady Mixtape: Recruitment Advertising Goes Old School. The fact is that correlating outcomes with recruitment marketing investments should be common sense, but is just now becoming en vogue in our industry. For some reason, a lot of people lose sight of this fact.

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4 Super-Creative Alternative Recruitment Methods We Should All Learn From

Social Talent

Some offered her support on how to network and others gave her advice on how to get her foot in the door: “I’m now in contact with different people working for organisations such as BBC and Sony and a big response from people working in marketing. Read the full “Looking for a Storyteller” blog/job ad here.

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Connecting with Candidates: Where, How & When

marenated

This is why many recruitment marketing firms and technologies are recommending something usually reserved for marketers: retargeting. Most recruiting emails or phone calls start with my name, my company, my job, I’m recruiting for, I’m looking for…See how that’s a turnoff? So what can this do for you?