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UTMs: What are They Good for in Recruitment Marketing (and Best Practices for Using Them)

Rally Recruitment Marketing

I can’t tell you how exciting it is to see how engaged practitioners are getting about how to track and measure their Recruitment Marketing efforts , especially using the variety of tools available today, but there is one relic from the past that many recruitment marketers aren’t taking advantage of: UTMs.

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Recruitment Marketing: How to Finally Prove which Strategies Generate Applicants

Rally Recruitment Marketing

Today’s Recruitment Marketing strategies are much more comprehensive (and mature) than simply advertising jobs on job boards. Yet it’s been practically impossible to connect your talent attraction efforts at the top of the recruiting funnel to talent acquisition results at the bottom of the funnel.

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Measuring Employer Branding and Recruitment Marketing: Essentials to Tracking

Rally Recruitment Marketing

Despite the growing importance of employer branding and Recruitment Marketing in attracting talent to your workplace, our field still suffers from a massive knowledge gap at all levels, especially when it comes to knowing how to measure employer branding. Fortunately, leading us out of this information dead zone is data!

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Q&A With Whitney Wallace, Recruitment Marketing Rising Star

Rally Recruitment Marketing

Each April, the Rally Awards honors a shortlist of practitioners who have been in a full-time Recruitment Marketing role for 1-3 years and have made an impact helping to transform the talent acquisition strategy at their company to one that’s brand-led and marketing-driven. Rally: How did you get started in Recruitment Marketing?

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5 Ways Data is Advancing Recruitment Marketing Strategy

Rally Recruitment Marketing

Recruitment Marketing strategy is becoming more and more data driven, not only to make decisions about what content, campaigns and channels to use, but also to defend recommendations made to business partners. Getting leaders behind Recruitment Marketing initiatives is still a challenge for many practitioners.

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How to Use Programmatic Job Advertising to Drive 400% More Quality Applications

Rally Recruitment Marketing

Employing 560,000 associates annually, Express already had high-volume recruitment needs before the pandemic; fast forward to today, and these high-volume recruitment needs have become even more challenging to meet for their clients. The impact of switching to programmatic job advertising. 4x as many applications.

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The New Way to Measure Recruitment Marketing

Rally Recruitment Marketing

Demonstrating the return on investment (ROI) of Recruitment Marketing strategy can be a bit tricky, as you’ve likely experienced yourself. . However, as you’ve also likely experienced, recruiting metrics alone don’t quite capture the full story of the work you do. Cost per click . Cost per applicant . Number of hires.