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Want a Powerful Employer Brand? Just Ask

Survale

I’ll start this article in employer brand with a short story. With my family back in California and planes flying into the Pentagon just a few miles down the road, it was a scary, surreal, bonding and learning experience all wrapped into one tense and uncomfortable situation. It was a powerful moment for me.

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Using Employee Feedback to Strengthen Recruitment Marketing

Rally Recruitment Marketing

In Recruitment Marketing and employer branding, we’re constantly on the hunt for the next big strategy or tool that will give us an edge. But what if the most powerful tool in your toolbox is one you already have? Another valuable source of employee feedback is employer reviews from sites like Glassdoor and Indeed.

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7 Data Points on the State of Recruitment Marketing for 2023

Rally Recruitment Marketing

2023 will be another competitive year in recruiting, and the employers that have an advantage will be those that invest in developing their employer brand and know how to tap into new Recruitment Marketing strategies. You can’t just throw money at filling roles and see what happens.

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Q&A With Liz Gelb-O’Connor, Recruitment Marketer of the Year

Rally Recruitment Marketing

This award is presented to a practitioner who serves as a role model for raising up the entire profession, distinguishing themselves through extraordinary leadership, business impact and pioneering work in Recruitment Marketing and employer branding. Now, let’s meet Liz! We worked as an incredible team.

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Top 10 Rally Resources for Social Media Recruiting

Rally Recruitment Marketing

billion people using social media , and with the average person spending 2-3 hours each day checking their social accounts , practically everyone that an employer wants to hire is using social media today. It’s content that will interest and engage your social audience beyond posting a job and asking people to “apply now.”

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Why Failing is Key to Breakthrough Employer Branding

Rally Recruitment Marketing

he asked, to which his mom shrugged and replied, “Go ask your nana.” ” He went and asked his nana, who shrugged and replied the same way. That’s the way my mom did it, go ask her.” ” Finally, he asked his great nana. I don’t know, I just needed a bigger pot!”. “I

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How to Get Great Employee Generated Content from Your Company

Rally Recruitment Marketing

Employee generated content (EGC) plays a powerful role in telling your employer brand story from the authentic, direct perspectives of the people who work at your company. When you’re on LinkedIn, Facebook, Instagram or TikTok, are you looking for content from brands or content from people?